Upcoming Webinars

Upcoming Webinars for PAII Members
(you will need to login to your PAII account) 

Monday, February 20, 2017, 2:00 PM EST (Open to All)
Association Leader Strategic Planning Part Two: We will be going over creating a marketing plan for your association including examples of what other lodging associations are doing.

Wednesday, February 22, 2017, 2:00 PM EST
How to Attract the Millennial Traveler
Did you know that the number of millennials has surpassed the number of baby boomers in the world? In fact, millennials represent more than a quarter of the nation’s population, coming in a 83.1 million.
So what does that mean for the travel industry? It means that your marketing strategy needs to be designed to attract the largest segment of travelers in the country!
In this webinar, we will be answering the following questions:
- Who is the millennial traveler?
- What are the millennial traveler's expectations?
- How do you market to the millennial traveler?

Presented by: Q4Launch

March 1, 2017, 2:00 PM EST
How to write a press release

Wednesday, March 8, 2017, 2:00 PM EST
Writing a Social Media Strategic Plan for B&Bs
Learn how to write a social media strategic plan for your Bed and Breakfast. How to stick to and follow your schedule, as well as coming up with a publication calendar, targeting your specific target market and demographics and what's working and what not for B&Bs.

Presented by PAII Staff

Wednesday, March 15, 2017, 2:00 PM EST
Are you still using Old School Traffic Tactics?
Google Analytics provides so much information about who visits your site, how they visit, and can even tell you how much they spend. Many innkeepers aren't aware of the info gold they can mine from Analytics, and even sometimes aren't sure what they are seeing - is it always bad that traffic has decreased, or good that traffic has increased? Not Necessarily! Let Lisa Kolb of Acorn IS help take the guesswork out of Google Analytics and give you information you can really use! 

Presented by: Acorn Internet

Monday, March 20, 2:00 PM EST (Open to All)
Association Leader Strategic Planning Part Three: We will be going over organization goals and helping to develop your association's one to three main goals for the next 12 to 18 months.

March 22, 2017, 2:00 PM EST
Insurance Basics for B&Bs

March 26-29, 2017 PAII Conference 

April 5, 2017, 2:00 PM EST 
How to build a media list  

Wednesday, April 12, 2017, 2:00 PM EST 
Do you have Blog Slog? And what to do about it!
We all know that blogging is important, for many reasons, including building up your website's page count, building authority with Google, and more. But you may have hit the slump - you've been blogging for a few years, and you're tired of writing about the same topics and events over and over. Let Lisa Kolb of Acorn IS help get you out of the blog bog and back onto dry ground with tips and tactics to bring the joy back into blogging.

Presented by: Acorn Internet

April 19, 2017, 2:00 PM EST 
the Importance of proper dwelling value and co-insurance for B&Bs 

Wednesday, April 26, 2017, 2:00 PM EST
Online and Offline Marketing for Aspiring Innkeepers opening a B&B
An overview of the marketing that aspiring innkeepers need to aware of, covering websites, professional photography, social media, email marketing and other online as well as offline marketing.
Presented by: Forfeng Designs/Media

May 10, 2017, 2:00 PM EST 
How to pitch the press release to the press 

May 17, 2017, 2:00 PM EST 
How to develop Guest Packages and Special Offers 

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