Tuesday, July 28, 2015

PAII News You Can Use 7-28-2015

Hot August Deal Coming Soon
If you’ve been a PAII member for awhile, you know the drill - AUGUST is when the ‘hot deal’ for the Innkeeper Conference is announced.  And, if you’re new to PAII – you now know to be on the lookout for the best conference rate. We’re very excited to begin sharing the conference line-up and details with you!
In this News You Can Use:
Facebook Gets Physical With Beacons …
I was planning on a quick read of this particular article when I noticed the Skift “Megatrends Shaping Travel In 2015” magazine link.  I clicked - and now that they have my email, I suspect I’ll be hearing from them again. The ‘big three’ trends – mobile, seamless, and experiential – are not news to innkeepers. Paging thru the magazine, I especially liked the article BUSINESS TRAVELERS ADOPT NEW RULES FOR TRAVEL: “bleisure” – the merging of business & leisure travel combines productivity, opportunity, and new experiences. While the article had a ‘travel by air’ focus, the trend shows business travelers extending their trip by using personal days  or bringing a family member, all to mix business w/pleasure.  Providing an attractive ‘business rate’ just could pay a nice dividend!
Online Hotel Review TrendsEvery day, hundreds of thousands of reviews get published and the top 8 trends are shared here.  These once again confirm that guests trust the observations of other guests far more that what we say about our own properties! And now the context of the comment  – length of stay, single/couple, leisure/business trip etc. plays an important role
From PAII’s Video Archives
YouTube is the #2 search engine, after Google. What are viewers searching for? Things to do in a particular area, how to make eggs benedict, guest testimonials, what’s special about your inn.   Will viewers find a video about your inn? Video Marketing 101 (from PAII’s 2014 Innkeeping Show) shows you tips on making (producing) videos to market the unique personality of your inn – how to show, not tell.  Both do-it-yourself and hire-a-pro tips are covered.  And, a few minutes in, you’ll be treated to a Better Way To Stay classic video – picture the unamused guest blowing up an air mattress!

Our featured recipe from Pure MichiganA gluten-free cake with the summer-citrus freshness of clementines?  Definitely worth firing up the oven! All guests at the Dove Nest B&B in Michigan enjoy this treat.
‘til next week!
Kris Ullmer, PAII Executive Director  kris@paii.org
 
Airbnb – Part 5  - To list or not to list
Anyone who thinks Airbnb is not having an adverse effect on legal B&Bs is na├»ve.  A company that publically boasted at a Government Workshop that they had 25 Million stays in one year (yeah – that’s Million) is definitely having an impact on the entire lodging industry – especially B&Bs, because they even call themselves “bnbs”  
So YES, Airbnb (plus Homeaway and VRBO) are impacting YOUR business because some of them aren’t paying taxes, some of them don’t comply with the laws, ordinances and regulations that you have to, and because, if you are not listed on Airbnb, YOU aren’t getting a share of that 25 Million stays.  PAII can help you address these issue – but that’s another topic.

So, should you list on Airbnb – YES!    Get your share of the 25 Million stays!  Remember, in comparison to the OTAs and B&B Web Sites – listing on Airbnb is dirt cheap – there is no charge for the listing (what is B&B.COM or TripAdvisor costing you).   And think, only a 3% Commission (What is Expedia or Kayak charging you).  Do you have to cut your prices NO (although Airbnb will try to convince you otherwise).   Think of Airbnb as just another OTA – a necessary, but less expensive, evil.  Oh, and when you list, make sure you tell all those prospective guests that you are a LEGAL B&B and that you offer a level of service, luxury and safety well beyond what they might find in other listings.  

Photo Contests:
Deadline for entering is September 1, 2015: Details and Contest Rules for the PAII Member’s Recipe Contest For Our Fall Innkeeping Now Magazine! http://paiiinnkeepers.blogspot.com/2015/07/paii-recipe-contest-for-our-fall.html and PAII Photo Contests For Our Fall Innkeeping Now Magazine! http://paiiinnkeepers.blogspot.com/2015/07/paii-photo-contests-for-our-fall.html

News You Can Use:
Facebook Gets Physical With Beacons and Offers at Hotels and Other Businesses

Industry News:
Online Review Trends 2015  

Social Media & SEO Changes Innkeepers Should be aware of:
Instagram Adding Support for 1,080 by 1,080 Images

Featured Past PAII Webinar from our Archives:
Video Marketing 101
Innkeeping Recipes:
From the  Michigan Lake to Lake Bed & Breakfast Association
From the kitchen of the Dove Nest B&B, Clementine Cake

Conference Update:
Conference Partner Spotlight ThinkReservations: ThinkReservations is a property management system with “a unique ecosystem of proven business management solutions, integrated payment processing, world-class support, and direct connectivity with channels such as Booking.com, Expedia, and TripAdvisor.”

Upcoming Webinars for PAII Members
Please register at http://www.innkeeping.org/?page=webinars
 (you will need to login to your PAII account) 

Wednesday, August 5, 2015, 2:00 PM EST
Twitter for Innkeepers
  • Learn what is Twitter and what you can do with it
  • Learn advanced Twitter tactics for marketing your inn
  • Learn the Art of DM (the direct message)
  • Learn how to leverage scheduling your posts and identifying when your target customers are online
  • See examples of good Twitter users and bad
  • Learn what not to do to market your inn on Twitter, pitfalls and missteps
  • Learn some tips, tricks and techniques to leverage your posts for maximum exposure to potential and prior guests.
  • Learn about Hashtags and how to use them properly
-PAII Staff
Wednesday, August 12, 2015, 2:00 PM EST

Attracting Millennials to Your Bed and Breakfast
The younger generation frequents different online mediums and also looks for different things out of life and travel. Attracting younger people to your bed and breakfast is key to business growth and knowing what attracts them and where to find them is important to long term business stability and sustainability. Learn how to customize your marketing to appeal to the younger generation, where to find them and what drives and motivates them.   

Wednesday, August 19, 2015,  2:00 PM EST (PROMO)
Benefits of RezStream Cloud, presented by Josh Wise
Thinking of upgrading your reservation software? See why many hoteliers are talking about the RezStream Cloud. No longer do you need to be in the office to see what’s happening at the property, simply login to your account on your laptop, tablet, or smartphone. Learn about the benefits of the property management software and the features that helps you run your business better.

Wednesday, August 26, 2015, 2:00 PM EST
Yield Management – Pricing and promoting your rooms for optimal occupancy and revenue.

From ADR to RevPar to Yield Management, Tim Wilson from BedandBreakfast.com will explain in easy-to-understand terms how to maximize your income by varying your rates, minimum/maximum stays, cancellation policies and expanding distribution.
-BedandBreakfast.com

For more upcoming webinars please visit http://paiiinnkeepers.blogspot.com/p/upcoming-webinars.html

Don’t forget, We have set up an e-mail address questions@PAII.org for you to ask questions and make comments directly to your board.  

Friday, July 24, 2015

Conference Partner Spotlight ThinkReservations

ThinkReservations is a property management system with “a unique ecosystem of proven business management solutions, integrated payment processing, world-class support, and direct connectivity with channels such as Booking.com, Expedia, and TripAdvisor.”

CEO Richard Aday, who is also the Principal Engineer of ThinkReservations, says the genesis of their business was a gap they identified between the tools that small lodging was using versus what was possible. 

“We were confident that we could help the small lodging industry improve their business by taking advantage of technology,” says Richard, who has an extensive background in working at companies like Amazon.com, Microsoft and IBM.

One industry challenge Richard sees is the lack of yield management strategies. He believes that more innkeepers should vary pricing based on the ebbs and flows of your market to maximize revenue.

“Offering a simple pricing structure for your rooms is easy for you and your staff to remember, but there is a big chance you're leaving money on the table.  Instead, consider varying your price based on supply and demand. This is something that can be done manually every week or two, if necessary.  Look into your property management system to see if they support automatic Yield Management rules so that you can automate how the price should change based on occupancy,” he says.

What Richard loves about our industry: “My favorite thing about the B&B community are the people I get to interact with, followed closely by the wonderful breakfasts I've enjoyed.  The industry is a collection of very interesting people --- no two innkeepers are the same.  Everyone has a story, and they will easily share it. Did I mention breakfast yet?  It's easily my favorite meal!”

Learn more about ThinkReservations:


www.thinkreservations.com or call 877-736-4195

Tuesday, July 21, 2015

PAII News You Can Use 7-21-2015

WHEN you send an email can be as important as WHAT your email says, reveals Types of Emails Guests are Most Likely to Open. It makes sense that a ‘pre-arrival’ email is most opened – and this may be the message in which you choose to invest more time and relay additional information.

Soon we’ll be sending you a ‘pre-arrival’ email – with your opportunity to register for the 2016 Innkeeping Conference in Austin TX (January 10-14) at the lowest rate! New this year is a payment plan … we want to make it as easy as possible for innkeepers to get together with each other and industry partners to learn and laugh.
How many times have you answered the same old question? If those questions are coming via your facebook page, you may soon be able to save/send a canned response that is personalized. Nice!  Currently in testing, you may read more at Facebook is Testing Saved Replies.

VIDEO: Profit from Packaging (non-room revenue) – guests like a ‘good deal’ even more than a discount, and in our time-starved society, they’ll pay extra for you to make plans / put together a package. This video from PAII’s 2014 Innkeeping conference shares creative ways to get your inn’s brand into the guest’s hand – it goes beyond mugs and wine glasses to pet dishes, and using what you sell and selling what you use.  And, consider promoting the package in your ‘pre-arrival’ guest email!  (Videos are always accessible to PAII members as they’re on the Innkeeping.org website.)

Here at PAII, we’ve scheduled an email communication to you once per week; your News You Can Use arrives on Tuesday; the Member’s Innfo Monthly arrives on the 15th (in lieu of the News for that week); and the Innkeeping NOW quarterly arrives mid-month, in lieu of the Member’s Monthly.  Our mission is to provide timely information, delivered conveniently to you!

‘til next week
Kris Ullmer, PAII Executive Director

Airbnb – Part 4    Airbnb “Terms of Service”
If you are an Airbnb User or an Airbnb Host you just received a notice from Airbnb to review their updated Terms of Service.  Talk about reading the “fine print” – this is a real eye test.  You can bet that the hoard of lawyers that this 24 Billion Dollar Company has have covered themselves every possible way they can.  However, if you are a host or user you better read them over carefully
-18 Pages – Terms of Service.  Make sure you also compare the new Terms with the old Terms (17 Pages).  Some interesting changes. 
-Don’t forget to also read all the imbedded “Policies” and other Terms and Conditions included with links in the basic Terms
-24 Pages - Privacy Policy
-19 Pages - Host Guarantee Terms and Conditions  
-10 Pages – Policies and Community Guidelines which included:
----Airbnb Extenuating Circumstances Policy
----Guest Refund policy
§  And Many more
-5 Pages – Home Safety Program
-2 Pages – Copyright Policy
-And more
If you were an Airbnb Host wouldn’t it be a whole lot easier to just “get legal” with the fed, state and local governments.  Might save a lot of eye damage from reading all the “fine print”,   Ask PAII, we can help, and it’s easy! 

Photo Contests:
Deadline for entering is September 1, 2015: Details and Contest Rules for the PAII Member’s Recipe Contest For Our Fall Innkeeping Now Magazine! http://paiiinnkeepers.blogspot.com/2015/07/paii-recipe-contest-for-our-fall.html and PAII Photo Contests For Our Fall Innkeeping Now Magazine! http://paiiinnkeepers.blogspot.com/2015/07/paii-photo-contests-for-our-fall.html

News You Can Use
Types of Emails Guests Are Most Likely to Open

Industry News:
There will soon be a B&B Movie! Bed & Breakfast on Us! http://www.bedandbreakfastfilm.com/

Social Media & SEO changes Innkeepers should be aware of:
Facebook Is Testing "Saved Replies" To Help Pages Manage Customer Service Messages

Featured Past PAII Webinar from our Archives:
Non Room Revenue

Innkeeping Recipes:
From the California Association of Boutique & Breakfast Inns https://www.cabbi.com
from the kitchen of Secret Garden Inn & Cottages
Persimmon and Orange Nut Bread https://www.cabbi.com/recipes/detail/6

Conference Update:
“We love helping innkeepers get some time off for themselves,” says Lynda Lerner of Interim Innkeepers Network (IIN), this week’s featured exhibitor. That sentiment, along with their commitment to the innkeeping profession and its members is what energizes their organization.

Upcoming Webinars for PAII Members
 (you will need to login to your PAII account)
Wednesday, August 12, 2015, 2:00 PM EST
Attracting Millennials to Your Bed and Breakfast
-Forfeng Designs/Forfeng Media
Wednesday, August 19, 2015,  2:00 PM EST (PROMO)
Benefits of RezStream Cloud, presented by Josh Wise
-RezStream
Wednesday, August 26, 2015, 2:00 PM EST
Yield Management – Pricing and promoting your rooms for optimal occupancy and revenue.
-BedandBreakfast.com

Don’t forget, We have set up an e-mail addressquestions@PAII.org for you to ask questions and make comments directly to your board. 

Conference Partner Spotlight Interim Innkeepers Network

“We love helping innkeepers get some time off for themselves,” says Lynda Lerner of Interim Innkeepers Network (IIN), this week’s featured exhibitor. That sentiment, along with their commitment to the innkeeping profession and its members is what energizes their organization.

Interim Innkeepers Network provides bed and breakfast inn owners a go-to place to find temporary or long term innkeeping management assistance. They are not a placement service – rather a referral network. They can help to bridge a gap with an Interim Innkeeper who can ensure uninterrupted service for an inn when its management must be away, taking care of everything from processing reservations to serving a full breakfast. Some members provide training for those considering careers in the Bed and Breakfast industry and/or as interim innkeepers. 

When asked what changes they see in the industry, Lynda pointed to two trends they have observed. First, while many innkeepers use their services for short stints, they are seeing more long term assignments from innkeepers for a  variety of reasons. Secondly, they see that more inns are now run by someone other than the owner.

IIN serves over 40 states across the country so they are familiar with regional differences as well as common needs. Lynda sees the biggest challenge for inns today is, “to remain competitive in their local markets.”


“Innkeepers need time to recharge their own batteries but be able to leave their B&B in capable professional hands,” she says. “It is rewarding to see the Innkeeper return with renewed zest for the business they love.”

Wednesday, July 15, 2015

PAII Innfo Newsletter July 2015

You Have Your Choice of How to Read the PAII July 2015 Newsletter
Click Here to Read in PDF (can also be downloaded)
Click Here to Read in Flipbook format from either Yumpu OR ISSUU (Zoom in for larger text)

In this Issue:
Executive Director ‘s Welcome
New ADA Compliance Information
Airbnb News - Part 3:
Vendor Conference Spotlight
On Quilts and Coverlets: Understanding the Difference
Recipe and Photo Contests
Creating The Scene – Using live models during a video shoot
Upcoming Webinars
Association Corner
Is Your Internet Attitude Attracting New Guests?

Friday, July 10, 2015

PAII Photo Contests For Our Fall Innkeeping Now Magazine!

For Our Fall Innkeeping Now Magazine!


  • Best Interior Photo-Bathrooms
  • Best Photo-Beverages
  • Best Exterior Picture-Fall Foliage

ALL contestants will be featured in the monthly newsletters as well as their photos and recipes (with credit) posted on PAII’s Facebook and Google+ pages.

Winners will be featured in PAII ‘s Fall Innkeeping Quarterly Magazine.

Get out your cameras, your smart phones, your whisks and your springform pans out and get ready to rumble! Questions? Email marketing@paii.org.


Photography Entries must be taken by the innkeepers or staff. If an innkeeper or a staff member is a professional photographer, entries to the competition will be allowed, but the information needs to be disclosed when the photo(s) are submitted. Photos taken by professional photographers on behalf of a Bed and Breakfast are not valid photo submissions, and will be cause for disqualification.

If you choose to include people in your submission, you are responsible for obtaining the necessary written photo releases from the individuals depicted, and must be able to provide copies of those releases to the Professional Association of Innkeepers International with submission of the photo entries. Entries submitted without written permission of the subjects will not be entered into submissions or the contest, and will not be promoted in any way online. 

All photographs should accurately reflect the subject matter and the scene as it appeared. Photos that have been digitally altered beyond standard optimization (removal of dust, cropping, reasonable adjustments to exposure, color and contrast, etc.) will be disqualified.

Photo captions must accompany all submissions, and should include the subject of the image, the location the image was taken, and the name of the photographer(s).

To ensure eligibility for the contest all entries must have a resolution of 6 million pixels (6 megapixels) or greater to be made available upon request. Images that do not meet this standard can still be judged, but may not be honored as a finalist in the competition (at the judges sole discretion) if the photographer is unable or unavailable to provide the proper resolution when asked.

Entries may originate in any format — including, but not limited to digital files, digital prints, color transparencies, color prints, or black and white prints — so long as they are submitted electronically. You must be able to disclose when and where the photo appeared to the Professional Association of Innkeepers International upon request.

Submissions may be watermarked if desired, but the watermark should be inconspicuous enough to not interfere with the judging of the photo. A watermarked photo might not be honored by the competition (at the judges sole discretion) if the photographer is unable or unavailable to provide a pristine, watermark-free version of the image when asked.

Images will be judged on originality, technical excellence, composition, overall impact and artistic merit. The judges are a panel of independent professional photographers.

The Professional Association of Innkeepers International shall determine winner eligibility in its sole and absolute discretion. All decisions made by the judges are final.

YOUR RIGHTS:
You will retain all rights to any photograph you submit -- including ownership if applicable. You only grant the Professional Association of Innkeepers International rights (as described below) to your photograph if you are honored by the competition as an honorable mention, finalist, runner up or grand prize winner.

If your photograph is formally honored by the competition as an honorable mention, finalist, runner up or prize winner, you grant the Professional Association of Innkeepers International a royalty-free, nonexclusive right, in perpetuity, to:
  • Use the photograph on the Internet in support of our mission.
  • Use the photograph in the Professional Association of Innkeepers International non-commercial communications which includes on the website and on PAII’s social media.

As conditions of this permission, the Professional Association of Innkeepers International shall credit all photographs with the caption "© Person's Name" when the full name and Business is available.

  • Entries must be submitted by September 1, 2015 at 5:00 PM EST
  • Any PAII member can enter.
  • You can submit multiple photographs in multiple categories.

All photo entries will be posted in an album on Facebook, People’s Choice award will be given to the entry with the most number of likes.

ALL contestants will be featured in the monthly newsletters as well as posted on PAII’s Facebook and Google+ pages.


Winners will be featured in PAII ‘s Innkeeping Fall Quarterly Magazine. All contestants will also be honored with mentions in the magazine.

Want to get a jump on submissions for the next contest? Email your entries at any time for:

For Our Winter Innkeeping Now Magazine:
Best Exterior Picture-Holiday Wreaths
Best Interior Photo-Holiday Decorations
Best Photo-Desserts

Submit your entries to marketing@paii.org before September 1, 2015. Please put photo contest in the subject line.

PAII Recipe Contest For Our Fall Innkeeping Now Magazine!

For Our Fall Innkeeping Now Magazine!


  • Best Recipe-Waffles (photo not required but appreciated)
  • Best Recipe-Savory Bacon Theme  (photo not required but appreciated)



Each recipe will be judged by an independent team food professionals and executive chefs. As well as having a peoples choice award.

ALL contestants will be featured in the monthly newsletters as well as their photos (if provided) and recipes (with credit) posted on PAII’s Facebook and Google+ pages.


Winners will be featured in PAII ‘s Innkeeping Fall Quarterly Magazine.


Get out your cameras (appreciated but not a requirement), your smart phones, your whisks and your springform pans out and get ready to rumble! Questions? Email marketing@paii.org.


HOW WILL RECIPES BE JUDGED?
All entries must meet the requirements of the Recipe Category entered. Recipes not meeting contest entry criteria will be disqualified. Entries must be the original recipe of the entrant. Initial judging will be done by an independent panel of food professionals to confirm entry requirements specified above have been met in addition to consideration of the criteria outlined below (and weighted equally):
  • Taste 25%
  • Appearance 25%
  • Creativity 25%
  • Guest Appeal 25%

Judges will disqualify previously published recipes, such as but not limited to those in cookbooks, in magazines, from food companies, on food blogs or recipe websites and winners in cooking contests, unless the recipe features changes considered significant by the judges in their sole and absolute discretion (with the exception of if a recipe was previously published in a state or regional association cookbook or website from which the B&B has belonged to, or if the recipe was priorly published on the innkeepers blog .


Finalists will be required to certify, on information or belief, that their recipes are their original creation. Decisions of the judges are final in all matters relating to this contest.

  • Entries must be submitted by September 1, 2015 at 5:00 PM EST
  • Any PAII member can enter.
  • You can submit multiple recipes in multiple categories.

All recipe entries will be posted in an album on Facebook, People’s Choice award will be given to the entry with the most number of likes.


ALL contestants will be featured in the monthly newsletters as well as posted on PAII’s Facebook and Google+ pages.


Winners will be featured in PAII ‘s Innkeeping Quarterly Fall Magazine. All contestants will also be honored with mentions in the magazine.


Want to get a jump on submissions for the next contest? Email your entries at any time for:

For Our Winter Innkeeping Now Magazine:
Best Recipe-Savory Muffins (photo not required but appreciated)
Best Recipe-Christmas Cookies (photo not required but appreciated)

Submit your entries to marketing@paii.org before September 1, 2015. Please put recipe contest in the subject line.