Friday, January 29, 2016

PAII News You Can Use for 1/27/2016

We are committed to fostering a knowledgeable, caring and conscientious community of professional innkeepers,
networking with each other throughout the world. 
Your Weekly News & Updates
News You Can Use - our weekly cruise thru the issues and topics 
for the business of Innkeeping.

Have you thought of yourself as a "life-long learner"? Traditionally we apply that term to those who 'take classes' or pursue a particular path of study. Here's a pop quiz for you: what are you doing right now? Answer: increasing your knowledge of Innkeeping and the Innkeeping industry! Class begins ...

How often has this happened: you grab a few minutes to blog, and sit at your computer waiting...and waiting...for inspiration. Linda Griffth's 21 Quick Topics... supplies the inspiration - you supply the specifics for your inn or area. And check out "Two Reasons Why Guests Aren't Booking Your Inn" - and discover what you must do to capture the attention of potential guests who have a shorter attention span than a goldfish (really!)

"Companies like Airbnb want to have it both ways. They want the face of Main Street and the wallet of Wall Street." - AH&LA president & CEO Katherine Lugar.  Just 2 weeks ago, Ms. Lugar addressed attendees at the PAII Innkeeping Conference in Austin, Texas; it was there that she announced the study (funded by AH&LA) conducted by Penn State University's School of Hospitality Management.  Analyzing data from Airdna, which tracks Airbnb revenue and operations through continuous searches of the Airbnb site, the data was gathered over a 13-month period.  Mega-operators, multi-unit operators, full-time operators - read more at our second article AH&LA: Airbnb Gains From Illegal Hotel Operators.

PAII held our first Association Leaders Round Table webinar this week ... and there was no shortage of useful educational nuggets shared!  With Member Retention as the starting point, leaders evaluated the success of programs to build member loyalty, including newsletters, facebook innkeeper groups, gift cards, and innkeeper exchanges. Part 2 of Member Retention takes place February 8th at 2 pm EST - join in the discussion! Details / sign up on our website.

'til next week
Kris Ullmer, PAII Executive Director

News You Can Use:
21 Quick topics for Bed and Breakfast bloggers
Read More.... 

Industry News:
AH&LA: Airbnb Gains From Illegal Hotel Operators: Business Travel News

Featured Past PAII Webinar from our Archives:
Fire Safety & Inspections

Innkeeping Recipes:
Banana Bread from the Kitchen of Frankenmuth Bed and Breakfast (Bender Haus)
Association Leader Round Tables
Second and Fourth Mondays of Every Month, 2:00 PM-4:00 PM EST
A
ll State and Regional Association Board Members and Executive Directors are welcome to attend, contribute and participate in the round tables. 

February 8, 2016: Topic: Member Retention, round two.  (We will be discussing Association to Member Newsletters and Association to Guest Promotion Newsletters for member inns)
For more information visit http://paii.com/Association-Round-Tables

Help Wanted/Offered
New posting!
INNKEEPING OPPORTUNITY: Be a part of an award winning Innkeeping Team! The Stonewall Jackson Inn is located in the Historic District of Harrisonburg in the center of the Beautiful Shenandoah Valley of Virginia. It is a well-established & a TripAdvisor top rated, Certified Virginia Green, Diamond Collection 10 Room Inn. You will be working with a happy team of 5 that are passionate about their role in providing our branded "Stonewall Jackson Experience" to appreciative guests. So, teamwork & leadership talents, as well as B&B experience and IT marketing skills would be a big plus. If not already able, you will become competent in every aspect of professional Innkeeping. Wayne, the soon to retire Master Innkeeper & owner, will mentor/ groom you to rapidly advance to Operations/General Manager, or if desired, managing partner, lease or own. The opportunity is perfect for a financially secure, mature person/couple who have a passionate desire that is matched with the "right stuff" to enjoy a good life as successful, happy and professional Innkeeper(s). Visit the website to meet me and the team and read the details and application procedures to join our happy team. (Read our TA Reviews). A video Skype interview with Wayne will be an essential part of your application portfolio. To ask a question,click here.     www.stonewalljacksoninn.com 

Check out a new page on our website! Help Wanted/OfferedDo you have an inn? Looking for an inn position? Please send your requirements to marketing@paii.org
Upcoming Webinars (free for members)
(you will need to login to your PAII account but you may need to reset your password as the new site did not transfer your old passwords)

Wednesday, January 27, 2016, 2:00 PM EST
Reputation Management, Responding to Reviews Best Practices
What sites allow management responses, best practices do and don'ts for responding. How to deal with internet trolls leaving negative reviews, and how to get people to leave reviews on the media platforms that will return the best search engine optimization value and the greatest "eyes on" your positive reviews.
This the last webinar that is open to all state and local association members (please join PAII if you are interested in attending additional webinars)

Wednesday, February 3, 2015, 2:00 PM EST
How to convert your visitors into bookers?
Nowadays the web has become a powerful search engine tool for travelers. Innkeepers must make sure that their websites transmit quality, professionalism and credibility together with a good design and comfortable look-and-feel. But how well does your current online presence convert online visitors to bookers? One of the most important aspects for your online success has to do with the way your business is presented. Creating a high-conversion website is definitely not easy but there are many important details that must be taken into account.

Wednesday, February 10, 2016, 2:00 PM EST
BATTER UP: Come take a swing at creating the perfect PR pitch
This workshop will be performed LIVE and use attending B&Bs to come up with public relations suggestions for the innkeepers, in the present webinar, who wish to provide their inn on-the-spot for a quick look at possible PR tactics that could garner media and guests for their specific properties. Come one, come all... step up to the plate and let's knock this one out of the park together!
Maria Coder in a reporter turned publicist and the founder of Bed & Brunch pr. She specializes in getting inns into the news.

Wednesday, February 17, 2016, 2:00 PM EST
B&B Photography DIY Tips & Tricks Part Two
How you can get good looking food shots with what you already have to work with. We'll cover things to consider before and during your food shooting session, primarily using your smart phone and available lighting. With the right planning and a sharp eye, there's no reason you can't get some nice photos to help entice those new visitors.

Wednesday, February 24, 2016, 2:00 PM EST
Hacking - Is Your Site a Sitting Duck?
Lisa Kolb will show you how to tell if your site is secure or if hackers have an open door to infiltrate your site and use it for advertising unsavory items or even to take your site down. Security has become more important than ever before - make sure you are taking steps to keep your site safe.



Professional Association of Innkeepers International
STAY CONNECTED:
Like us on Facebook   Follow us on Twitter   View our profile on LinkedIn   Find us on Google+   View our videos on YouTube   Find us on Pinterest

Monday, January 11, 2016

Conference Partner Spotlight JOMY

 In 500 words or less, please tell us about your business:

JOMY is a Belgium company that manufactures fire safety and other building access solutions.   Since  1968, JOMY has developed and produced Five (5) safety applications:

 Emergency egress from public or private buildings;

•   Industry access at heights;

•   Building access;

•   Façade access;

•  Industrial architectures for interior and exterior.

JOMY sells its ladders and fire escapes in over 35 countries including the United States and

Canada.  In the United States, special emphasis is directed at fire escape ladders for

existing homes, apartments and other multi-family residential occupancies and industrial

access solutions.

What do you see as the biggest challenges to the innkeeping industry at this time?

As it relates to our products, JOMY believes your biggest challenge is the safety of your guests.  People visiting inns do not want to worry about their personal safety while they are spending time at your inn. Providing safe and accessible egress in the event of fire in your inn helps alleviate their concerns and makes their visit more enjoyable. Once installed, a brief demonstration of the ladders at the beginning of each visit assures a worry free stay at your inn.

What trends are you seeing in your own, specific industry that are important to 

innkeepers?

We provide affordable maintenance free fire escape solutions for existing buildings including older,
buildings. Many of the building used as inns are in buildings built prior to uniform regulated building codes.  That, with the addition of remodeling and utilization of modern interior furnishings and décor, make these occupancies particularly susceptible to rapid-growth fires.  Our ladders provide a margin of safety that gives both the innkeepers and guests piece of mind.

http://www.jomy.be/en-be

Thursday, December 31, 2015

Conference Partner Spotlight Purewater Baths

In 500 words or less, please tell us about your business:
In 1993, as bath manufacturers, we decided to address the fact that there was no effective solution for removing the residue and dangerous bacteria found in the hidden pipes and air channels of traditional whirlpool baths.  After 7 years of research and development, SANIJET Pipeless™ technology was born, the world’s first and only whirlpool jets that require no pipes, air channels, bulky pumps or blowers.  
Since 2000, SANIJET Pipeless™ technology has been the driving force behind the ultimate blend of powerful hydromassage, unmatched sanitation, and unrivaled peace and quiet.
Purewater Baths, engineered with SANIJET’s Pipeless™ technology, provide the cleanest, quietest hydrotherapy in the world.  Our jets are powered by individual motors that greatly reduce noise while eliminating the need for pipes, pumps, and air channels that hide stagnant water.  
With our innovative design cleaning and maintenance are quick and easy.  The annual maintenance savings for cleaning our bath compared to piped whirlpool baths is over $1,000 per bathtub and approximately 17,000 gallons of water per bathtub!  
Purewater Baths, engineered with SANIJET’s Pipeless™ technology function quietly and smoothly compared to the noisy, rumbling sounds of most piped whirlpool baths and air tubs.  In fact, when comparing the two systems, Purewater Baths are typically quieter than a normal conversation while many piped and air whirlpool baths sound like a small jet plane is taking off from your bathroom.  And our baths dramatically reduces water heat loss eliminating the need for costly in-line heaters.
What do you see as the biggest challenges to the Innkeeping industry at this time?
The biggest challenge would be the balancing act.  You may have a couple of people doing everything from marketing to customer service.  And with social media today the comments customers have online have a huge impact on a small business.  Everyone shares their experiences with their network of friends on social media.   
What trends are you seeing in your own, specific industry that are important to innkeepers?
Whirlpool baths have always been an amenity providing guests a sanctuary where they can relax.   Couples enjoy a nice romantic whirlpool bathing experience together.   Some people just want to relieve stress in peace and quiet.  Others want to ease their aches and pains after a long day of travels or site seeing.  Sadly we have seen more people are moving toward soaking tubs because they are very aware of the issues with traditional piped whirlpool baths.  Purewater Baths is a very important industry trend for innkeepers providing guests with a spa like hydrotherapy experience and the assurance the bath can be totally cleaned, no hidden pipes or channels.  Another trend is ease of use and low maintenance.  We fit that bill too!   Did we mention the peace and quiet?
What is your favorite thing about the B&B community?
Everyone is very personable.  We love the focus on comfort and at home feeling.  They want their guests to have the best.
Do you have any new products/services that you’re introducing this year?
We are offering our customers and our Inn Keepers an exciting opportunity.   It is very exciting for us as well!  We sell factory direct and do not have showrooms.  Many customers want to see the baths before purchasing.   We have developed a program called Bed, Breakfast and Bath so they can try before they buy.   On our website you can put in a zip code and find a Bed and Breakfast that has our baths.   If a potential customer stays at one of those Bed and Breakfasts to experience a Purewater Bath and purchases our bath we will deduct the cost of their stay, up to $200, from the cost of the bath.   New customers that get to actually bathe in our bath in an awesome atmosphere, Inn Keepers get new business and we gain a new customer.  It is a win-win-win.  Check out our B, B & B program on our website.

Tuesday, December 8, 2015

PAII News You Can Use for 12-8-2015

We are committed to fostering a knowledgeable, caring and conscientious community of professional innkeepers,
networking with each other throughout the world. 
Your Weekly News & Updates
News You Can Use - our weekly cruise thru the issues and topics 
for the business of Innkeeping.

"News You Can Use" is your weekly pipeline of industry education ... and coming in just one month, you can experience a flood of news you can use - at the PAII Innkeeping Show, of course! 
  

What's on tap? Here's a sample:
Social Media Marketing Trilogy                                  
Preparing for an Interim Innkeeper
Getting On The Map - Google Local                         
Managing & Reducing Credit Card Costs
Protect Your Reputation                               
More Guests, More Bookings, More Sunrises
What Google Wants                                                     
Make more money with a Channel Manager
Exiting Innkeeping                                                         
Elevate your Game & get Rave Reviews
Questions to Ask a Web Developer                           
Work Smarter & Grow Your Business
Food Costing - Less Waste, More Profit                  
Creating the Perfect PR Pitch


And, our Weddings Track - a host of presenters will guide you through the legal/contractual must haves, the planning minutiae (what is and what isn't!), what's profitable / what's not, successes and experiences

On Monday morning (1-11-16), our friends atbedandbreakfast.com invite you to Brunch and Learn: what's new, Five Greatest Marketing Challenges, Top Travel  & Tech Trends ... and perhaps some insider tips on what to do, where to dine in their home-base of Austin!


This week's first article:  What does a decline in mobile browser usage mean for you, along with a dramatic increase in mobile app usage? Since over half of the time spent in apps is concentrated in social, entertainment and gaming, a smartphone user might discover your property via Facebook and click on a link to your property's blog post or website. This highlights the importance of creating an inviting mobile website as it may be the first interaction a guest has with you. Read more at "How to Use the Decline...to Your Advantage".

While we typically don't deal with 10-figure dollar amounts, our industry is experiencing billion dollar deals occurring regularly, such as Expedia's purchase of HomeAway for 3.9 billion.  'Adding up the Costs...' takes you thru the recent acquisitions in the travel industry; check out the link to 'Airbnb Confirms $1.5 billion Funding Round' too.
And finally, last week we talked about 'being real' so this week let's talk fake - as in the Emergency French toast recipe: no egg, no milk.  Intriguing - necessity is the mother of invention!

'til next time, Kris Ullmer, PAII Executive Director

News You Can Use:
How to Use the Decline in Mobile Browser Usage to Your Advantage

Industry News:
Adding Up the Costs of Expedia Vs. Priceline Vs. TripAdvisor

Social Media & SEO Changes Innkeepers Should be aware of:
Pinterest now lets you visually search for items within pins

Featured Past PAII Webinar from our Archives:
Eco Friendly Low Cost Housekeeping Solutions (audio only)

Innkeeping Recipes:
From the Kansas Bed and Breakfast Association http://www.kbba.com
Emergency French Toast - No Eggs! Recipe from the kitchen of Scenic Valley Inn & Event Center Read more..... 

Conference Vendor Spotlight: RezOvation®

Upcoming Webinars (free for members)
(you will need to login to your PAII account)
 
Wednesday, December 9, 2015 (rescheduled from October 14)
Top 3 Challenges for Bed &Breakfast's and Strategies to Increase Business  
In a recent poll we asked B&B's their greatest business challenges and what strategies they used to overcome them. Hear real life strategies and pain points from LivingSocial's featured Travel Customer (TBA) and the Director of Travel, Dustin Warr. Learn how to maximize your marketing programs and generate more business. Don't miss out on this engaging webinar.
-Living Social 
 
Wednesday, December 16, 2015
Bring in more guests and increase RevPar with Off Season Booking Promotions 
Many inns are fully booked during the high season but have trouble filling openings in mid- week and off-season. Extending your season by several weeks or getting a few more mid-week bookings  can dramatically increase your RevPar.  This webinar will show you how to use the power of unusual holidays and special events to create booking promotions that will attract and delight your guests. It will include live examples of successful promotions implemented by innkeepers.
 
Wednesday, December 20 & 30, 2015 (Happy Holidays Webinar Break)

Please Click Here To See A Full List of Upcoming Webinars for 2015


Professional Association of Innkeepers International
295 Seven Farms Drive, Suite 236-C
Charleston, SC 29492
STAY CONNECTED:
Like us on Facebook   Follow us on Twitter   View our profile on LinkedIn   Find us on Google+   View our videos on YouTube   Find us on Pinterest

Conference Partner Spotlight RezOvation®

RezOvation® is part of the HomeAway® family, and is the industry leader in property management systems and online reservations for small hotels, inns, and the B&B market. Over 7,500 properties actively use RezOvation and Webervations® software. A sister company to BedandBreakfast.com, RezOvation's suite of products is ideal for bed and breakfasts, inns, boutique hotels, lodges, motels, and many other types of businesses.

For a low, flat monthly fee, our top selling software helps you streamline your operations and is fully PCI certified on the latest PA-DSS standard. Integrated credit card processing seamlessly accepts credit cards for phone and website reservations, and check-ins. Use the mobile responsive RezOvation Booking Engine for quick and easy real-time reservations for potential guests and provide connectivity to the worldwide Global Distribution System (GDS) and Onward Distribution System (ODS). Easily market to additional guests worldwide through RezOvation’s Booking Engine and BedandBreakfast.com Online Reservations.

Our prices include setup, training, technical support, data backups, marketing tools, automated emails, special occasion emails, ability to sell gift certificates, promo codes, and much more! Take advantage of our mobile app and iPhone app for Innkeepers to use, and a Facebook app for guests to book directly from your Facebook page.

Innkeepers need the ability to market their own brand as the industry grows and that means getting their name in front of every potential traveler. Having tools that automatically send company branded and customized communications not only saves time for Innkeepers, but also provides the opportunity for guests to remember them.

Innkeepers also need to meet traveler expectations by providing a mobile booking experience that is easy for the guest to use and easy for the Innkeeper to configure.

Mobile usage continues to rise and therefore creating solutions for travelers and customers is top of mind for RezOvation.

The ability to provide exceptional tools and service to those who provide a unique experience to travelers

Web app for Innkeepers to manage their Inn while on the go. With no app to download, Innkeepers can use their mobile device to access RezOvation Web to create reservations, take payments, view arrivals, view occupancy information, view customized guest notes and more!

Contact: Sales at RezOvation Software 877 239.1398 www.rezovation.com

Wednesday, December 2, 2015

PAII News You Can Use for 12-1-2015

We are committed to fostering a knowledgeable, caring and conscientious community of professional innkeepers,
networking with each other throughout the world. 
Your Weekly News & Updates
News You Can Use - our weekly cruise thru the issues and topics 
for the business of Innkeeping.
Coming soon to a screen near you...

PAII's new website, that is! This announcement is both a woo-hoo and a caveat ... no matter how meticulous the preparation to move massive amounts of information is, there are likely to be a few oopsies! Don't hesitate to let us know if you encounter a problem using the site - we welcome your suggestions for content and enhancements too.  All of the useful, educational information that you are accustomed to is accessible and well-organized. We've curated information, keeping the relevant and most current.  For security purposes, no credit card information transfers, so when you are invoiced (for your monthly or annual dues, for example), you'll enter in your credit card information.  When you see the new site, you'll access your member record by a user name which is your email initially.  You also may notice a format change in your weekly communications from us - we'll be using "Constant Contact" in conjunction with the new website.

In this week's News You Can Use, it's refreshing to read advice like this: Be authentic! Showcase what you're all about and drop what you're not. That's the recommendation from Cloudbeds when it comes to using Pinterest for your business. They further note: Hospitality brands are often fueled by passion, so focus on how and what got you to this point. We appreciated the step-by-step walk thru of how to use Pinterest and the good news for busy innkeepers is that unlike other social media platforms, it's not necessary to post every day - after you get started, about an hour per week is all that's needed.  Read more in How Hospitality Brands Can Use Pinterest Like the Pros and be sure to catch the Cloudbeds sessions at the PAII Innkeeping Conference & Trade Show!
Conference Update: We will be setting up a ridesharing option for conference attendees to sign up for rideshares to and from the airport to the conference facilities. More information will be forthcoming in the next Innfo Monthly Newsletter in 2 weeks.

'til next time, Kris Ullmer, PAII Executive Director
 
News You Can Use:
A Pinterest Strategy for Lodging - Introduction

Industry News:
Expedia's HomeAway to Follow Airbnb's Lead and Add a Booking Fee for Travelers

Social Media & SEO Changes Innkeepers Should be aware of:
Google Revamps Google+ To Focus On Communities & Collections

Featured Past PAII Webinar from our Archives:
How to Cash In on the Barter System

Innkeeping Recipes:
From the California Association of Boutique & Breakfast Inns https://www.cabbi.com
Low-Fat Honey Apricot Bread from the kitchen of the Inn at Playa del Rey
Upcoming Webinars (free for members)
(you will need to login to your PAII account)

Wednesday, December 2, 2015, 2:00 PM EST
How to sharpen your online pricing strategy?
To run a successful business, innkeepers must maximise their profit opportunities while ensuring they don't frighten their guests by being perceived as expensive.
How do you work out a well-founded pricing strategy and policy. How do you set the 'right' price?  During this webinar, you will gain insights in the components that influence price, and get to know the different steps of an optimal pricing process and innovative price determination. ... If your pricing policy is not as strategic as it might be, you may want to use some tools to help you both design it and implement it. 
 
Wednesday, December 9, 2015 (rescheduled from October 14)
Top 3 Challenges for Bed &Breakfast's and Strategies to Increase Business  
In a recent poll we asked B&B's their greatest business challenges and what strategies they used to overcome them. Hear real life strategies and pain points from LivingSocial's featured Travel Customer (TBA) and the Director of Travel, Dustin Warr. Learn how to maximize your marketing programs and generate more business. Don't miss out on this engaging webinar.
-Living Social 
 
Wednesday, December 16, 2015
Bring in more guests and increase RevPar with Off Season Booking Promotions 
Many inns are fully booked during the high season but have trouble filling openings in mid- week and off-season. Extending your season by several weeks or getting a few more mid-week bookings  can dramatically increase your RevPar.  This webinar will show you how to use the power of unusual holidays and special events to create booking promotions that will attract and delight your guests. It will include live examples of successful promotions implemented by innkeepers.
 
Wednesday, December 20 & 30, 2015 (Happy Holidays Webinar Break)

Please Click Here To See A Full List of Upcoming Webinars for 2015
Professional Association of Innkeepers International
295 Seven Farms Drive, Suite 236-C
Charleston, SC 29492
Phone: (856) 310-1102
STAY CONNECTED:
Like us on Facebook   Follow us on Twitter   View our profile on LinkedIn   Find us on Google+   View our videos on YouTube   Find us on Pinterest