Tuesday, August 11, 2015

PAII News You Can Use 8-11-2015

 YOUR PAII Conference in Austin will feature lots of great speakers who will be discussing virtually every B&B relevant topic you can think of.  But, given all the rumors about PAII, there is one session you will not want to miss.   PAII Board will present “The State of PAII - Past, Present and Future“.   This session will cover the following:
  • PAII founding and history as a “For Profit” Company
  • The sale by the 2 founders to DIA (Distinguished Inns Alliance)
  • PAII’s Financial Position – 2005 to 2015
  • How YOUR PAII is turning things around
  • Going Forward with YOUR New PAII
  • Budget, Plans, and Goals
  • Plans and Schedule to obtain “Non-Profit” status
Regularly, we’ve been updating you on PAII’s efforts and your efforts throughout the country to level the playing field for all lodging properties.  Over the next few months, we’ll put this all together for a PAII conference session.  We want to hear from you
Airbnb History – the $24 Billion Behemoth
·       The Airbnb Strategy
o      Stranger than fiction
o      The reality
·       What Airbnb means to your business
o      What's the Problem? The Threat?
o      How does Airbnb Hurt Your Business?
o      Should you list on Airbnb?
·       David Can Beat Goliath
o      Success stories
o      How to Win
o      What PAII is doing
As you would expect, the PAII Conference will provide the latest technology information you need to maximize your business – and to do so, we’ve formed an event partnership with HMS – Hospitality 
Marketing Summit. You’ll recognize the HMS principals as presenters of some of the most popular sessions – standing room only- at the conference:  Acorn Internet Services (Lisa Kolb) and Whitestone Marketing (Scott Crumpton).

Just a few words about our Austin, Texas destinationDid you join us in Austin for PAII’s 2010 Conference? Whether yes or no, know that we’re returning to a destination withvibrant entertainment and culture, inspiring cuisine and stunning outdoor settings.  Home to more than 250 music venues and a vibrant arts scene, Austin rightly claims the moniker Live Music Capital of the World®.  ‘Lots of reasons for you to consider adding a few extra days to your PAII Conference (January 10-14) trip.
Much more to come – and soon!

It’s good to have choices – and even better to have help making those choices!  That’s what we at PAII do every week in these communications to you. 
How to choose a booking engine for today
With about 40 booking engines available (aka reservation system / software for capturing guest bookings that can be – or appear to be – attached to your website) what criteria should be considered when evaluating your present system and/or looking for a new system? Blogger Scott Thomas (About the Inn) reviews the must have criteria, and since the focus is “for today”, asks & answers 2 blunt questions: Does it support Ecommerce tracking? Is it mobile friendly? The article has many worth-reading links too.

Do ask – they’ll tellGuests like choices too (not news to you, of course) and research shows their willingness to provide personal information increases when it will impact their stay.  Just over 1/3 of guests were willing to provide information to a ‘hotel app’ in general, and willingness increased based on the specific questions – check out the graphic for details.  In your quest to discover guest preferences, from the guest’s perspective consider benefit of disclosure, positive emotion and trust level. Article: New research reveals guest’s willingness to disclose personal information to hotel apps. 

Google + will soon – YouTubeGoogle announced recently that in the coming weeks, you will no longer be required to have a Google+ profile in order to access YouTube, or any of its other products.  There has been both commendation and condemnation for the syncing between Google+ and YouTube.  What does this means for your social media efforts? This article gives the details of what to do, what to leave as is, and when.

Play with your foodis the advice in this video from a previous PAII Innkeeping Show. We loved the “why”: because you’re feeding people who ordinarily eat Cheerios for breakfast! Think creatively (and watch their creativity) about potatoes as a side, and ‘lattice’ isn’t only for gardens & pie crusts anymore – try weaving bacon in a lattice and baking it.

Innkeeper Cook-Off RecipesAn Innkeeper Cook-Off took center stage at the Wisconsin Bed & Breakfast Association conferences for 3 years.  All 10 spots each year were filled by innkeepers who creatively used the chosen quintessential Wisconsin ingredient; a panel of professionals judged the entries.  Add these winning recipes to your award winning breakfast!

‘Til next time
Kris Ullmer
PAII Executive Director
News You Can Use:
How to choose a booking engine for today

Industry News:
New research reveals guest’s willingness to disclose personal information to hotel apps 

Social Media & SEO Changes Innkeepers Should be aware of:
Google will be Unlinking YouTube and Google+: What this Means for Hotels

Featured Past PAII Webinar from our Archives:
Side Kicks

Innkeeping Recipes:
From the Wisconsin B&B Association http://www.wbba.org
Grand Prize Winner of 2009 Annual Innkeeper Cook-Off
From the kitchen of Bowman’s Oak Hill B&B; Wisconsin Dells, WI
Wild Rice Cran-Apple Breakfast Bake

Upcoming Webinars for PAII Members
Please register at http://www.innkeeping.org/?page=webinars
 (you will need to login to your PAII account) 

Wednesday, August 12, 2015, 2:00 PM EST
Attracting Millennials to Your Bed and Breakfast
The younger generation frequents different online mediums and also looks for different things out of life and travel. Attracting younger people to your bed and breakfast is key to business growth and knowing what attracts them and where to find them is important to long term business stability and sustainability. Learn how to customize your marketing to appeal to the younger generation, where to find them and what drives and motivates them.   

Wednesday, August 19, 2015,  2:00 PM EST (PROMO)
Benefits of RezStream Cloud, presented by Josh Wise
Thinking of upgrading your reservation software? See why many hoteliers are talking about the RezStream Cloud. No longer do you need to be in the office to see what’s happening at the property, simply login to your account on your laptop, tablet, or smartphone. Learn about the benefits of the property management software and the features that helps you run your business better.

Wednesday, August 26, 2015, 2:00 PM EST
Yield Management – Pricing and promoting your rooms for optimal occupancy and revenue.

From ADR to RevPar to Yield Management, Tim Wilson from BedandBreakfast.com will explain in easy-to-understand terms how to maximize your income by varying your rates, minimum/maximum stays, cancellation policies and expanding distribution.

Wednesday, September 2, 2015, 2:00 PM EST
Clever hacks to boost your inn's revenue!
Little Hotelier and the Professional Association of Innkeepers International (PAII) are excited to bring you this free webinar that covers:
  • The basics of yield management
  • Pricing strategies you can use to boost revenue
  • How you can measure your success

Your hosts:
Rebecca Madden, Little Hotelier
This webinar is perfect for small accommodation providers who want to pick up some practical tips on how to increase your revenue.

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