Tuesday, August 4, 2015

PAII News You Can Use 8-4-2015

It’s the time of year when innkeepers are most pressed for time, so to that end, we’re focusing on timely topics for you.

Time SaverGuide to Auto Responders:  this article had me at “Finding new customers and not having nearly enough time in the day are likely two of your biggest concerns as a business owner.”  An auto responder series is a valuable email marketing tool that gives you the opportunity to share new content, build an email list, or start your latest promotion even while you sleep (and don’t you love making money while you sleep via your online reservation system?)  Save time, make a great first impression, keep your audience engaged, plus tips for welcome emails are reviewed.  Isn’t it great how technology can make more personalized communication possible? Check out the additional sidebar links to posts such as: The 9 Emails Your Business Should Be Sending.  Especially relevant are ‘advice’ emails such as how to get the most from your lodging or your location as these establish you as an authority: innkeeper as concierge.

TimingTiming is everything – or at least a factor in the booking habits of luxury and non-luxury travelers. Which group books further in advance? Chooses a king-bed most often? Makes 4x more purchases prior to the trip? Knowing  these traveler behaviors could help you time your marketing (upsell!) and increase your success rate.  See more at Big Data unravels best time to target travellers with marketing [INFOGRAPHIC]

Timeliness Tired of having tired content on your Facebook page? You may now set an expiration date for your videos, and the post if you choose.  The article Facebook Page Admins Can Set Expiration Dates for Videos provides step-by-step instructions for this, and also how to schedule an expiration date for a video that is already published. 

TimelessVideo:  Bed & Breakfast, Lodge, & Resort Insurance -  Strategies to Maximize Coverage.  Declarations, endorsements, exclusions, definitions = confusing policy language.   Our thanks to the Mitchell J Pies Agency for their informative presentation at the previous PAII Conference. Did you know that liquor-related claims, while rare, are the most expensive? Whether you are new to innkeeping, shopping for coverage, or doing your due diligence to keep up with the industry, you want to minimize your insurance premiums and minimize your risk exposure.  (we apologize for the uneven volume throughout the video)

Thank you for taking the time to read this News You Can Use!
‘til next time
Kris Ullmer, PAII Executive Director

Photo Contests:
Deadline for entering is September 1, 2015: Details and Contest Rules for the PAII Member’s Recipe Contest For Our Fall Innkeeping Now Magazine! http://paiiinnkeepers.blogspot.com/2015/07/paii-recipe-contest-for-our-fall.html and PAII Photo Contests For Our Fall Innkeeping Now Magazine! http://paiiinnkeepers.blogspot.com/2015/07/paii-photo-contests-for-our-fall.html

News You Can Use:
Guide to Autoresponders Part 1: Benefits and Welcome Emails

Industry News:
Big Data unravels best time to target travellers with marketing [INFOGRAPHIC] -

Social Media & SEO Changes Innkeepers Should be aware of:
Facebook Page Admins Can Set Expiration Dates for Videos

Featured Past PAII Webinar from our Archives:
Insurance Strategies To Maximize Coverage

Innkeeping Recipes:
From the Indiana B&B Association
Applesauce Cookies from the kitchen of one of the Association’s members

Upcoming Webinars for PAII Members
Please register at http://www.innkeeping.org/?page=webinars
 (you will need to login to your PAII account) 
Wednesday, August 5, 2015, 2:00 PM EST
Twitter for Innkeepers
·                  Learn what is Twitter and what you can do with it 
·                  Learn advanced Twitter tactics for marketing your inn 
·                  Learn the Art of DM (the direct message) 
·                  Learn how to leverage scheduling your posts and identifying when your target customers are online 
·                  See examples of good Twitter users and bad 
·                  Learn what not to do to market your inn on Twitter, pitfalls and missteps 
·                  Learn some tips, tricks and techniques to leverage your posts for maximum exposure to potential and prior guests. 
·                  Learn about Hashtags and how to use them properly
-PAII Staff
Wednesday, August 12, 2015, 2:00 PM EST

Attracting Millennials to Your Bed and Breakfast
The younger generation frequents different online mediums and also looks for different things out of life and travel. Attracting younger people to your bed and breakfast is key to business growth and knowing what attracts them and where to find them is important to long term business stability and sustainability. Learn how to customize your marketing to appeal to the younger generation, where to find them and what drives and motivates them.   

Wednesday, August 19, 2015,  2:00 PM EST (PROMO)
Benefits of RezStream Cloud, presented by Josh Wise
Thinking of upgrading your reservation software? See why many hoteliers are talking about the RezStream Cloud. No longer do you need to be in the office to see what’s happening at the property, simply login to your account on your laptop, tablet, or smartphone. Learn about the benefits of the property management software and the features that helps you run your business better.

Wednesday, August 26, 2015, 2:00 PM EST
Yield Management – Pricing and promoting your rooms for optimal occupancy and revenue.

From ADR to RevPar to Yield Management, Tim Wilson from BedandBreakfast.com will explain in easy-to-understand terms how to maximize your income by varying your rates, minimum/maximum stays, cancellation policies and expanding distribution.

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