Tuesday, July 28, 2015

PAII News You Can Use 7-28-2015

Hot August Deal Coming Soon
If you’ve been a PAII member for awhile, you know the drill - AUGUST is when the ‘hot deal’ for the Innkeeper Conference is announced.  And, if you’re new to PAII – you now know to be on the lookout for the best conference rate. We’re very excited to begin sharing the conference line-up and details with you!
In this News You Can Use:
Facebook Gets Physical With Beacons …
I was planning on a quick read of this particular article when I noticed the Skift “Megatrends Shaping Travel In 2015” magazine link.  I clicked - and now that they have my email, I suspect I’ll be hearing from them again. The ‘big three’ trends – mobile, seamless, and experiential – are not news to innkeepers. Paging thru the magazine, I especially liked the article BUSINESS TRAVELERS ADOPT NEW RULES FOR TRAVEL: “bleisure” – the merging of business & leisure travel combines productivity, opportunity, and new experiences. While the article had a ‘travel by air’ focus, the trend shows business travelers extending their trip by using personal days  or bringing a family member, all to mix business w/pleasure.  Providing an attractive ‘business rate’ just could pay a nice dividend!
Online Hotel Review TrendsEvery day, hundreds of thousands of reviews get published and the top 8 trends are shared here.  These once again confirm that guests trust the observations of other guests far more that what we say about our own properties! And now the context of the comment  – length of stay, single/couple, leisure/business trip etc. plays an important role
From PAII’s Video Archives
YouTube is the #2 search engine, after Google. What are viewers searching for? Things to do in a particular area, how to make eggs benedict, guest testimonials, what’s special about your inn.   Will viewers find a video about your inn? Video Marketing 101 (from PAII’s 2014 Innkeeping Show) shows you tips on making (producing) videos to market the unique personality of your inn – how to show, not tell.  Both do-it-yourself and hire-a-pro tips are covered.  And, a few minutes in, you’ll be treated to a Better Way To Stay classic video – picture the unamused guest blowing up an air mattress!

Our featured recipe from Pure MichiganA gluten-free cake with the summer-citrus freshness of clementines?  Definitely worth firing up the oven! All guests at the Dove Nest B&B in Michigan enjoy this treat.
‘til next week!
Kris Ullmer, PAII Executive Director  kris@paii.org
Airbnb – Part 5  - To list or not to list
Anyone who thinks Airbnb is not having an adverse effect on legal B&Bs is naïve.  A company that publically boasted at a Government Workshop that they had 25 Million stays in one year (yeah – that’s Million) is definitely having an impact on the entire lodging industry – especially B&Bs, because they even call themselves “bnbs”  
So YES, Airbnb (plus Homeaway and VRBO) are impacting YOUR business because some of them aren’t paying taxes, some of them don’t comply with the laws, ordinances and regulations that you have to, and because, if you are not listed on Airbnb, YOU aren’t getting a share of that 25 Million stays.  PAII can help you address these issue – but that’s another topic.

So, should you list on Airbnb – YES!    Get your share of the 25 Million stays!  Remember, in comparison to the OTAs and B&B Web Sites – listing on Airbnb is dirt cheap – there is no charge for the listing (what is B&B.COM or TripAdvisor costing you).   And think, only a 3% Commission (What is Expedia or Kayak charging you).  Do you have to cut your prices NO (although Airbnb will try to convince you otherwise).   Think of Airbnb as just another OTA – a necessary, but less expensive, evil.  Oh, and when you list, make sure you tell all those prospective guests that you are a LEGAL B&B and that you offer a level of service, luxury and safety well beyond what they might find in other listings.  

Photo Contests:
Deadline for entering is September 1, 2015: Details and Contest Rules for the PAII Member’s Recipe Contest For Our Fall Innkeeping Now Magazine! http://paiiinnkeepers.blogspot.com/2015/07/paii-recipe-contest-for-our-fall.html and PAII Photo Contests For Our Fall Innkeeping Now Magazine! http://paiiinnkeepers.blogspot.com/2015/07/paii-photo-contests-for-our-fall.html

News You Can Use:
Facebook Gets Physical With Beacons and Offers at Hotels and Other Businesses

Industry News:
Online Review Trends 2015  

Social Media & SEO Changes Innkeepers Should be aware of:
Instagram Adding Support for 1,080 by 1,080 Images

Featured Past PAII Webinar from our Archives:
Video Marketing 101
Innkeeping Recipes:
From the  Michigan Lake to Lake Bed & Breakfast Association
From the kitchen of the Dove Nest B&B, Clementine Cake

Conference Update:
Conference Partner Spotlight ThinkReservations: ThinkReservations is a property management system with “a unique ecosystem of proven business management solutions, integrated payment processing, world-class support, and direct connectivity with channels such as Booking.com, Expedia, and TripAdvisor.”

Upcoming Webinars for PAII Members
Please register at http://www.innkeeping.org/?page=webinars
 (you will need to login to your PAII account) 

Wednesday, August 5, 2015, 2:00 PM EST
Twitter for Innkeepers
  • Learn what is Twitter and what you can do with it
  • Learn advanced Twitter tactics for marketing your inn
  • Learn the Art of DM (the direct message)
  • Learn how to leverage scheduling your posts and identifying when your target customers are online
  • See examples of good Twitter users and bad
  • Learn what not to do to market your inn on Twitter, pitfalls and missteps
  • Learn some tips, tricks and techniques to leverage your posts for maximum exposure to potential and prior guests.
  • Learn about Hashtags and how to use them properly
-PAII Staff
Wednesday, August 12, 2015, 2:00 PM EST

Attracting Millennials to Your Bed and Breakfast
The younger generation frequents different online mediums and also looks for different things out of life and travel. Attracting younger people to your bed and breakfast is key to business growth and knowing what attracts them and where to find them is important to long term business stability and sustainability. Learn how to customize your marketing to appeal to the younger generation, where to find them and what drives and motivates them.   

Wednesday, August 19, 2015,  2:00 PM EST (PROMO)
Benefits of RezStream Cloud, presented by Josh Wise
Thinking of upgrading your reservation software? See why many hoteliers are talking about the RezStream Cloud. No longer do you need to be in the office to see what’s happening at the property, simply login to your account on your laptop, tablet, or smartphone. Learn about the benefits of the property management software and the features that helps you run your business better.

Wednesday, August 26, 2015, 2:00 PM EST
Yield Management – Pricing and promoting your rooms for optimal occupancy and revenue.

From ADR to RevPar to Yield Management, Tim Wilson from BedandBreakfast.com will explain in easy-to-understand terms how to maximize your income by varying your rates, minimum/maximum stays, cancellation policies and expanding distribution.

For more upcoming webinars please visit http://paiiinnkeepers.blogspot.com/p/upcoming-webinars.html

Don’t forget, We have set up an e-mail address questions@PAII.org for you to ask questions and make comments directly to your board.  

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