Tuesday, July 21, 2015

PAII News You Can Use 7-21-2015

WHEN you send an email can be as important as WHAT your email says, reveals Types of Emails Guests are Most Likely to Open. It makes sense that a ‘pre-arrival’ email is most opened – and this may be the message in which you choose to invest more time and relay additional information.

Soon we’ll be sending you a ‘pre-arrival’ email – with your opportunity to register for the 2016 Innkeeping Conference in Austin TX (January 10-14) at the lowest rate! New this year is a payment plan … we want to make it as easy as possible for innkeepers to get together with each other and industry partners to learn and laugh.
How many times have you answered the same old question? If those questions are coming via your facebook page, you may soon be able to save/send a canned response that is personalized. Nice!  Currently in testing, you may read more at Facebook is Testing Saved Replies.

VIDEO: Profit from Packaging (non-room revenue) – guests like a ‘good deal’ even more than a discount, and in our time-starved society, they’ll pay extra for you to make plans / put together a package. This video from PAII’s 2014 Innkeeping conference shares creative ways to get your inn’s brand into the guest’s hand – it goes beyond mugs and wine glasses to pet dishes, and using what you sell and selling what you use.  And, consider promoting the package in your ‘pre-arrival’ guest email!  (Videos are always accessible to PAII members as they’re on the Innkeeping.org website.)

Here at PAII, we’ve scheduled an email communication to you once per week; your News You Can Use arrives on Tuesday; the Member’s Innfo Monthly arrives on the 15th (in lieu of the News for that week); and the Innkeeping NOW quarterly arrives mid-month, in lieu of the Member’s Monthly.  Our mission is to provide timely information, delivered conveniently to you!

‘til next week
Kris Ullmer, PAII Executive Director

Airbnb – Part 4    Airbnb “Terms of Service”
If you are an Airbnb User or an Airbnb Host you just received a notice from Airbnb to review their updated Terms of Service.  Talk about reading the “fine print” – this is a real eye test.  You can bet that the hoard of lawyers that this 24 Billion Dollar Company has have covered themselves every possible way they can.  However, if you are a host or user you better read them over carefully
-18 Pages – Terms of Service.  Make sure you also compare the new Terms with the old Terms (17 Pages).  Some interesting changes. 
-Don’t forget to also read all the imbedded “Policies” and other Terms and Conditions included with links in the basic Terms
-24 Pages - Privacy Policy
-19 Pages - Host Guarantee Terms and Conditions  
-10 Pages – Policies and Community Guidelines which included:
----Airbnb Extenuating Circumstances Policy
----Guest Refund policy
§  And Many more
-5 Pages – Home Safety Program
-2 Pages – Copyright Policy
-And more
If you were an Airbnb Host wouldn’t it be a whole lot easier to just “get legal” with the fed, state and local governments.  Might save a lot of eye damage from reading all the “fine print”,   Ask PAII, we can help, and it’s easy! 

Photo Contests:
Deadline for entering is September 1, 2015: Details and Contest Rules for the PAII Member’s Recipe Contest For Our Fall Innkeeping Now Magazine! http://paiiinnkeepers.blogspot.com/2015/07/paii-recipe-contest-for-our-fall.html and PAII Photo Contests For Our Fall Innkeeping Now Magazine! http://paiiinnkeepers.blogspot.com/2015/07/paii-photo-contests-for-our-fall.html

News You Can Use
Types of Emails Guests Are Most Likely to Open

Industry News:
There will soon be a B&B Movie! Bed & Breakfast on Us! http://www.bedandbreakfastfilm.com/

Social Media & SEO changes Innkeepers should be aware of:
Facebook Is Testing "Saved Replies" To Help Pages Manage Customer Service Messages

Featured Past PAII Webinar from our Archives:
Non Room Revenue

Innkeeping Recipes:
From the California Association of Boutique & Breakfast Inns https://www.cabbi.com
from the kitchen of Secret Garden Inn & Cottages
Persimmon and Orange Nut Bread https://www.cabbi.com/recipes/detail/6

Conference Update:
“We love helping innkeepers get some time off for themselves,” says Lynda Lerner of Interim Innkeepers Network (IIN), this week’s featured exhibitor. That sentiment, along with their commitment to the innkeeping profession and its members is what energizes their organization.

Upcoming Webinars for PAII Members
 (you will need to login to your PAII account)
Wednesday, August 12, 2015, 2:00 PM EST
Attracting Millennials to Your Bed and Breakfast
-Forfeng Designs/Forfeng Media
Wednesday, August 19, 2015,  2:00 PM EST (PROMO)
Benefits of RezStream Cloud, presented by Josh Wise
Wednesday, August 26, 2015, 2:00 PM EST
Yield Management – Pricing and promoting your rooms for optimal occupancy and revenue.

Don’t forget, We have set up an e-mail addressquestions@PAII.org for you to ask questions and make comments directly to your board. 

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