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Your Weekly News & Updates
News You Can Use - our weekly cruise thru the issues and topics
for the business of Innkeeping.
Have you thought of yourself as a "life-long learner"? Traditionally we apply that term to those who 'take classes' or pursue a particular path of study. Here's a pop quiz for you: what are you doing right now? Answer: increasing your knowledge of Innkeeping and the Innkeeping industry! Class begins ...
How often has this happened: you grab a few minutes to blog, and sit at your computer waiting...and waiting...for inspiration. Linda Griffth's 21 Quick Topics... supplies the inspiration - you supply the specifics for your inn or area. And check out "Two Reasons Why Guests Aren't Booking Your Inn" - and discover what you must do to capture the attention of potential guests who have a shorter attention span than a goldfish (really!)
"Companies like Airbnb want to have it both ways. They want the face of Main Street and the wallet of Wall Street." - AH&LA president & CEO Katherine Lugar. Just 2 weeks ago, Ms. Lugar addressed attendees at the PAII Innkeeping Conference in Austin, Texas; it was there that she announced the study (funded by AH&LA) conducted by Penn State University's School of Hospitality Management. Analyzing data from Airdna, which tracks Airbnb revenue and operations through continuous searches of the Airbnb site, the data was gathered over a 13-month period. Mega-operators, multi-unit operators, full-time operators - read more at our second article AH&LA: Airbnb Gains From Illegal Hotel Operators.
PAII held our first Association Leaders Round Table webinar this week ... and there was no shortage of useful educational nuggets shared! With Member Retention as the starting point, leaders evaluated the success of programs to build member loyalty, including newsletters, facebook innkeeper groups, gift cards, and innkeeper exchanges. Part 2 of Member Retention takes place February 8th at 2 pm EST - join in the discussion! Details / sign up on our website.
INNKEEPING OPPORTUNITY: Be a part of an award winning Innkeeping Team! The Stonewall Jackson Inn is located in the Historic District of Harrisonburg in the center of the Beautiful Shenandoah Valley of Virginia. It is a well-established & a TripAdvisor top rated, Certified Virginia Green, Diamond Collection 10 Room Inn. You will be working with a happy team of 5 that are passionate about their role in providing our branded "Stonewall Jackson Experience" to appreciative guests. So, teamwork & leadership talents, as well as B&B experience and IT marketing skills would be a big plus. If not already able, you will become competent in every aspect of professional Innkeeping. Wayne, the soon to retire Master Innkeeper & owner, will mentor/ groom you to rapidly advance to Operations/General Manager, or if desired, managing partner, lease or own. The opportunity is perfect for a financially secure, mature person/couple who have a passionate desire that is matched with the "right stuff" to enjoy a good life as successful, happy and professional Innkeeper(s). Visit the website to meet me and the team and read the details and application procedures to join our happy team. (Read our TA Reviews). A video Skype interview with Wayne will be an essential part of your application portfolio. To ask a question,click here. www.stonewalljacksoninn.com
(you will need to login to your PAII account but you may need to reset your password as the new site did not transfer your old passwords)
Wednesday, January 27, 2016, 2:00 PM EST
Reputation Management, Responding to Reviews Best Practices
What sites allow management responses, best practices do and don'ts for responding. How to deal with internet trolls leaving negative reviews, and how to get people to leave reviews on the media platforms that will return the best search engine optimization value and the greatest "eyes on" your positive reviews.
Nowadays the web has become a powerful search engine tool for travelers. Innkeepers must make sure that their websites transmit quality, professionalism and credibility together with a good design and comfortable look-and-feel. But how well does your current online presence convert online visitors to bookers? One of the most important aspects for your online success has to do with the way your business is presented. Creating a high-conversion website is definitely not easy but there are many important details that must be taken into account.
BATTER UP: Come take a swing at creating the perfect PR pitch
This workshop will be performed LIVE and use attending B&Bs to come up with public relations suggestions for the innkeepers, in the present webinar, who wish to provide their inn on-the-spot for a quick look at possible PR tactics that could garner media and guests for their specific properties. Come one, come all... step up to the plate and let's knock this one out of the park together!
Maria Coder in a reporter turned publicist and the founder of Bed & Brunch pr. She specializes in getting inns into the news.
How you can get good looking food shots with what you already have to work with. We'll cover things to consider before and during your food shooting session, primarily using your smart phone and available lighting. With the right planning and a sharp eye, there's no reason you can't get some nice photos to help entice those new visitors.
Lisa Kolb will show you how to tell if your site is secure or if hackers have an open door to infiltrate your site and use it for advertising unsavory items or even to take your site down. Security has become more important than ever before - make sure you are taking steps to keep your site safe.