Tuesday, March 31, 2015

PAII News You Can Use 3-31-2015

This week's News You Can Use- caught my eye with "Say CHEESE - Focus on Food Photography" as I'm a Wisconsin-ite living right in the heart of America's Dairyland. Check out the tricks-of-the-trade to make your food photos as 'delicious' as they truly are.

There's little doubt innkeepers know their way around a kitchen, but when it comes to social media / SEO - not-so-much! We've included an article published just a few days ago on - what else - something Google - this time, maps.

And there's more: On Thursday April 16, you're invited to "Significant Impact - Google's April 21st Mobile Algorithm Update", a webinar taught by Lisa Kolb - Acorn Internet Services. 12:00 Mountain time, 2:00 PM Eastern Time

At this informative webinar, Lisa will show you how to find out if you pass Google's Mobile-Friendly Guidelines, or if you still have work to do to get ready for April 21st, 2015. 

We're including a variety of topics in these News You Can Use and we'll be asking your opinion on what topics do you want to read about AND learn more about in these broadcasts and at the 2016 PAII Conference.  Survey coming to your inbox soon!

Best - Kris Ullmer, PAII Executive Director

News You Can Use:
Managing Pesky Food Issues

Say Cheese: Focus in on Food Photography

7 Quick Tips to Get More Reviews At Your Hotel Or Restaurant - See more at: http://www.reviewpro.com/7-quick-tips-to-get-more-reviews-at-your-hotel-or-restaurant-32299#sthash.6xxk7BKJ.dpuf

Social Media/SEO Changes Innkeepers Should be aware of:
Google Maps New Report Problem Feature Adding Moved Locations https://www.seroundtable.com/google-maps-new-report-problem-19990.html  

Industry News:
Want a Maine inn? You’re just an essay contest away

Bed-And-Breakfasts Are No Cake Walk

Featured Past PAII Webinar from our Archives:
Can an Elopement Package Increase Your Occupancy Rate?

Innkeeping Recipes:
Apple Pecan Quick Bread, from kitchen of  Nana's House Bed And Breakfast

And don’t forget, We have set up an e-mail address questions@PAII.org for you to ask questions and make comments directly to your board.

Tuesday, March 24, 2015

PAII News You Can Use 3-24-2015 and a message from Executive Director Kris Ullmer

Just 2 short weeks ago, I signed the PAII contract to become your Executive Director.  Who is Kris Ullmer, you ask?  Briefly, I’m a former innkeeper (10 years), association volunteer (Standards, Membership) and am in my 20th year as Administrator for the Wisconsin Bed & Breakfast Association. (more on paii.org)
I am delighted to be working with an energetic, enthusiastic, and experienced Board of Directors here at PAII.  We are all focused on positioning PAII to provide you with the information and services that you want to flourish in our ever-changing hospitality industry.

You likely have questions about PAII, and quite frankly, so do we.  We are reviewing the documents that we have regarding PAII’s history, and we will do our best to answer your questions.  In fact, we have set up a dedicated email (questions@paii.org) so that your questions will receive immediate attention.  As we assess PAII’s resources, it is clear that you – the innkeepers, aspiring innkeepers, industry partners, supporters, are at the very top of the list!
Let’s get back to services.  This week (March 23-27) your INNfo Newsletter.  Timely snippets with links to articles will keep youin the hospitality business loop.  Shortly thereafter, we’ll announce the Webinar schedule – another venue for you to get essential information without leaving your inn.  And, speaking of announcements – in early April we’ll announce the location and dates of your 2016 PAII conference.

I’m looking forward to getting to know you, and learning what you value from PAII.
~Kris Ullmer, PAII Executive Director

News You Can Use:
The Importance of a Work-Life Balance in Innkeeping

DIY Guide for Shooting Exteriors: You can do it-even with an IPhone!

Social Media & SEO Changes Innkeepers Should be aware of:
Google Gives Businesses More Photo Control With My Business Upgrade

New for Facebook Pages: Calls to Action | Facebook for Business

Industry News:
Not Your Grandma's B&B: Traditional Inns Transform For Young Travelers

New research on how travelers use online hotel reviews

Book Your Next Hotel/B&B Room Via Instagram

Innkeeping Recipes:
Jan's Peachy Pecan Muffins,from the kitchen of Sherwood Forest B&B