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In this week’s News You Can Use
Getting a negative online review is like getting a slap in the face – and in fact, “SLAPP” laws (Strategic Litigation Against Public Participation) made legal recourse available for ‘false statements of fact’. However, a majority of states have now enacted “anti-SLAPP” laws, which are then invoked by the consumer. Where does that leave you, the innkeepers, when a negative review has been posted? At the keyboard once again, carefully crafting a response to turn an undesirable customer comment into a positive one, while demonstrating to potential guests your concern for the guest experience and your inn. Gain more insight at How to respond to negative online reviews.
Our sincere congratulations to PAII members Tog and Doreen Pearson, as they celebrate the 30th anniversary of putting out the welcome mat for visitors to Greenwich, Connecticut. From ‘white elephant' to ‘boarding house’ to gracious inn, the Stanton House has earned an outstanding reputation and occupancy rate to match. Now, the newest challenge: "There's a lot of pressure from Airbnb, especially as you go farther upstate," Doreen Pearson said. "We have lots of inspections and licensing and that all costs money. ... It's not an even playing field at all." Read more at Greenwich B&B marks anniversary in uncertain times for inns
Not just for “newtons” anymore – have you ever served figs at breakfast? This unusual baked fruit dish is a welcome starter on a chilly morning – which happens now and then in Minnesota. We discovered this nutrition-rich (anti-oxidant, calcium, iron and more) recipe on the website of the Minnesota B&B Association.
Enjoy – and be inspired!
-Kris Ullmer, PAII Executive Director
Deadline for entering is June 1, 2015: Details and Contest Rules for the PAII Member’s Recipe Contest For Our Summer Innkeeping Now Magazine! http://paiiinnkeepers.
News You Can Use:
How to respond to negative online reviews (this one is very interesting because it talks about the SLAPP laws)
Light and Lines, Technical Tips and Tricks for Shooting Interior, Architectural and Still Life Photography
Industry News:
Greenwich B&B marks anniversary in uncertain times for inns
Hospitality industry looks for regulation of short-term rentals
Social Media & SEO Changes Innkeepers Should be aware of:
Bing Showing Most Recent Facebook Post in Company Knowledge Graphs
Featured Past PAII Webinar from our Archives:
Budgeting and Bookkeeping for B&Bs
Innkeeping Recipes:
From the Minnesota Bed and Breakfast Association http://www.
Baked Figs w/Mascarpone & crushed amaretti from the kitchen of the Rivertown Inn
Don’t forget, We have set up an e-mail address questions@PAII.org for you to ask questions and make comments directly to your board.
Upcoming Webinars (free for members)
Please register at http://www.innkeeping.org/?
Wednesday, May 20, 2015, 2:00 PM EST
Pros & Cons of offering Pet Friendly Rooms
Before you open or convert your property to being pet friendly, you must first decide if you are willing to make your property accommodate the needs, wants and potential issues as well as the potential profits that pets and their owners can bring to your property. Learn about the pros and cons of offering pet friendly rooms, where and how to advertise and how to make sure your property is covered for liability.
Wednesday, June 10, 2015, 2:00 PM EST
The Innkeeper's Dilemma - to Renew or not Renew your Trip Advisor Business Listing
Wednesday, June 17, 2015, 2:00 PM EST
Reputation Management with a Channel Manager
Do you own the first page of Google Search results for your brand name? This webinar will focus on ways to manage your inn's online reputation. Learn how to use a channel manager to dominate the first page of Google for branded queries.
Wednesday, June 24, 2015, 2:00 PM EST
The 5 Greatest Marketing Challenges
In a recent survey, over 400 innkeepers let us know their biggest marketing challenges. We will present practical solutions for the top five: planning your social media strategy, tracking return on investment, working with OTAs, understanding SEO, and perfecting your photos.
Wednesday, July 1, 2015, 2:00 PM EST
Email + Social Media: Strategies & Tools
Let's be frank. It's tough being disciplined enough to send regular emails to your former guests and chat with them on social media. But studies consistently show that innkeepers who do enjoy more new guests and more repeat guests.This webinar will share with you some tools, strategies, and organizational tips you can use to hone your email and social marketing strategies.
Wednesday, July 15, 2015, 2:00 PM EST
Understanding the Guest Experience, presented by Liz Day
Ever wondered what your guests experience during the entire booking process? Join Liz Day from RezStream as she helps you market your property better by understanding how guests find your website on the search engines, what they want when they arrive on your website, and how to guide them through the booking process. Don’t forget about the analytical reporting review as she helps you understand what you need to look at and how to process that information.
Wednesday, August 12, 2015, 2:00 PM EST
Attracting Millennials to Your Bed and Breakfast
The younger generation frequents different online mediums and also looks for different things out of life and travel. Attracting younger people to your bed and breakfast is key to business growth and knowing what attracts them and where to find them is important to long term business stability and sustainability. Learn how to customize your marketing to appeal to the younger generation, where to find them and what drives and motivates them.
Wednesday, August 19, 2015, 2:00 PM EST (Promo Webinar)
RezStream Cloud, presented by Josh Wise
Thinking of upgrading your reservation software? See why many hoteliers are talking about the RezStream Cloud. No longer do you need to be in the office to see what’s happening at the property, simply login to your account on your laptop, tablet, or smartphone. Learn about the benefits of the property management software and the features that helps you run your business better.
Wednesday, October 21, 2015, 2:00 PM EST
10 tax tips for B&Bs
We will discuss the tax treatment of Bed & Breakfasts and give 10 tax tips every B&B owner should know. We will discuss entity selection, maximizing deductions, tax minimization strategies, and long-term planning for the B&B owner.
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Tuesday, May 19, 2015
PAII News You Can Use 5-19-2015
Tuesday, May 12, 2015
Upcoming Webinars (free for members)
(More dates and topics coming soon!) Please register at http://www.innkeeping.org/?page=webinars (you will need to login to your PAII account)
Wednesday, May 20, 2015, 2:00 PM EST
Pros & Cons of offering Pet Friendly Rooms
Before you open or convert your property to being pet friendly, you must first decide if you are willing to make your property accommodate the needs, wants and potential issues as well as the potential profits that pets and their owners can bring to your property. Learn about the pros and cons of offering pet friendly rooms, where and how to advertise and how to make sure your property is covered for liability.
-Forfeng Designs/Forfeng Media
Wednesday, June 10, 2015, 2:00 PM EST
The Innkeeper's Dilemma - to Renew or not Renew your Trip Advisor Business Listing
-Caldwell House Bed and Breakfast
Wednesday, June 17, 2015, 2:00 PM EST
Reputation Management with a Channel Manager
Do you own the first page of Google Search results for your brand name? This webinar will focus on ways to manage your inn's online reputation. Learn how to use a channel manager to dominate the first page of Google for branded queries.
-Cloudbeds
Wednesday, June 24, 2015, 2:00 PM EST
The 5 Greatest Marketing Challenges
In a recent survey, over 400 innkeepers let us know their biggest marketing challenges. We will present practical solutions for the top five: planning your social media strategy, tracking return on investment, working with OTAs, understanding SEO, and perfecting your photos.
-Bedandbreakfast.com
Wednesday, July 1, 2015, 2:00 PM EST
Email + Social Media: Strategies & Tools
Let's be frank. It's tough being disciplined enough to send regular emails to your former guests and chat with them on social media. But studies consistently show that innkeepers who do enjoy more new guests and more repeat guests.This webinar will share with you some tools, strategies, and organizational tips you can use to hone your email and social marketing strategies.
-Cloudbeds
Wednesday, July 8, 2015, 2:00 PM EST (TBA)
Wednesday, September 9, 2015, 2:00 PM EST (TBA)
Wednesday, September 16, 2015, 2:00 PM EST (TBA)
Wednesday, September 23, 2015, 2:00 PM EST (TBA)
Wednesday, October 7, 2015, 2:00 PM EST (TBA)
Wednesday, October 14, 2015, 2:00 PM EST (TBA)
Wednesday, October 21, 2015, 2:00 PM EST
Wednesday, May 20, 2015, 2:00 PM EST
Pros & Cons of offering Pet Friendly Rooms
Before you open or convert your property to being pet friendly, you must first decide if you are willing to make your property accommodate the needs, wants and potential issues as well as the potential profits that pets and their owners can bring to your property. Learn about the pros and cons of offering pet friendly rooms, where and how to advertise and how to make sure your property is covered for liability.
-Forfeng Designs/Forfeng Media
Wednesday, June 10, 2015, 2:00 PM EST
The Innkeeper's Dilemma - to Renew or not Renew your Trip Advisor Business Listing
-Caldwell House Bed and Breakfast
Wednesday, June 17, 2015, 2:00 PM EST
Reputation Management with a Channel Manager
Do you own the first page of Google Search results for your brand name? This webinar will focus on ways to manage your inn's online reputation. Learn how to use a channel manager to dominate the first page of Google for branded queries.
-Cloudbeds
Wednesday, June 24, 2015, 2:00 PM EST
The 5 Greatest Marketing Challenges
In a recent survey, over 400 innkeepers let us know their biggest marketing challenges. We will present practical solutions for the top five: planning your social media strategy, tracking return on investment, working with OTAs, understanding SEO, and perfecting your photos.
-Bedandbreakfast.com
Wednesday, July 1, 2015, 2:00 PM EST
Email + Social Media: Strategies & Tools
Let's be frank. It's tough being disciplined enough to send regular emails to your former guests and chat with them on social media. But studies consistently show that innkeepers who do enjoy more new guests and more repeat guests.This webinar will share with you some tools, strategies, and organizational tips you can use to hone your email and social marketing strategies.
-Cloudbeds
Wednesday, July 8, 2015, 2:00 PM EST (TBA)
Wednesday, July 15, 2015, 2:00 PM EST
Understanding the Guest Experience, presented by Liz Day
Ever wondered what your guests experience during the entire booking process? Join Liz Day from RezStream as she helps you market your property better by understanding how guests find your website on the search engines, what they want when they arrive on your website, and how to guide them through the booking process. Don’t forget about the analytical reporting review as she helps you understand what you need to look at and how to process that information.
- RezStream
Wednesday, August 12, 2015, 2:00 PM EST
Attracting Millennials to Your Bed and Breakfast
The younger generation frequents different online mediums and also looks for different things out of life and travel. Attracting younger people to your bed and breakfast is key to business growth and knowing what attracts them and where to find them is important to long term business stability and sustainability. Learn how to customize your marketing to appeal to the younger generation, where to find them and what drives and motivates them.
Understanding the Guest Experience, presented by Liz Day
Ever wondered what your guests experience during the entire booking process? Join Liz Day from RezStream as she helps you market your property better by understanding how guests find your website on the search engines, what they want when they arrive on your website, and how to guide them through the booking process. Don’t forget about the analytical reporting review as she helps you understand what you need to look at and how to process that information.
- RezStream
Wednesday, August 12, 2015, 2:00 PM EST
Attracting Millennials to Your Bed and Breakfast
The younger generation frequents different online mediums and also looks for different things out of life and travel. Attracting younger people to your bed and breakfast is key to business growth and knowing what attracts them and where to find them is important to long term business stability and sustainability. Learn how to customize your marketing to appeal to the younger generation, where to find them and what drives and motivates them.
-Forfeng Designs/Forfeng Media
Wednesday, August 19, 2015, 2:00 PM EST (Promo Webinar)
RezStream Cloud, presented by Josh Wise
Thinking of upgrading your reservation software? See why many hoteliers are talking about the RezStream Cloud. No longer do you need to be in the office to see what’s happening at the property, simply login to your account on your laptop, tablet, or smartphone. Learn about the benefits of the property management software and the features that helps you run your business better.
- RezStream
Wednesday, August 19, 2015, 2:00 PM EST (Promo Webinar)
RezStream Cloud, presented by Josh Wise
Thinking of upgrading your reservation software? See why many hoteliers are talking about the RezStream Cloud. No longer do you need to be in the office to see what’s happening at the property, simply login to your account on your laptop, tablet, or smartphone. Learn about the benefits of the property management software and the features that helps you run your business better.
- RezStream
Wednesday, September 16, 2015, 2:00 PM EST (TBA)
Wednesday, September 23, 2015, 2:00 PM EST (TBA)
Wednesday, October 7, 2015, 2:00 PM EST (TBA)
Wednesday, October 14, 2015, 2:00 PM EST (TBA)
Wednesday, October 21, 2015, 2:00 PM EST
10 tax tips for B&Bs
We will discuss the tax treatment of Bed & Breakfasts
and give 10 tax tips every B&B owner should know. We will discuss
entity selection, maximizing deductions, tax minimization strategies, and
long-term planning for the B&B owner.
PAII News You Can Use 5-12-2015
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We begin with 2 articles discussing online reviews which factor into your inn’s Online Reputation. There is a significant correlation between online reputation and bookings: 78% of travelers say reviews help them feel more confident in their booking decisions, while 53% of them will simply ignore a hotel that has no reviews. Consumers are relying more heavily on user-generated content than on self-promotional advertisements and studies confirm that 95% of travelers say online reviews are completely trustworthy. (!!) The spotlight on Millennials continues in “How Hotels Can Challenge Airbnb for Millennials' Hearts”. We highly recommend clicking on the “2014 report” link which analyzes the millennial business traveler vs the millennial leisure traveler. MBT’s spend more per business trip due to the stage of their career; they’re not brand loyal yet, and loyalty built with current millennial business travelers will carry over to leisure travelers eventually. Another option for your marketing plan soon: Amazon Destinations. With the tag line: “Hit the road: Book local getaways” you won’t see any flight options as Amazon Destinations emphasizes drive destinations and weekend getaways. This could be a good fit for Inns & B&Bs. Properties set their own rates and availability calendars through the Amazon Local Business Portal, could discount rooms when it makes sense and offer full-price inventory during peak periods to “a large qualified audience,” the Amazon sales pitch states. We wrap up this issue with a focus on food. Does your food photography entice guests? Beth Campbell & Christian Giannelli share tips in the Featured Past PAII Webinar from our Archives. The Bed and Breakfast Association of Kentucky http://www.kentuckybb.com/ is the source of our featured recipe: Lemon Souffle' Pancakes from the kitchen of the 1851 Historic Maple Hill Manor B&B. Thanks for reading! ~Kris Ullmer, PAII Executive Director kris@paii.org
Deadline for entering is June 1, 2015: Details and Contest Rules for the PAII Member’s Recipe Contest For Our Summer Innkeeping Now Magazine! http://paiiinnkeepers.
Welcome to our first International Vendor! Little Hotelier, read more about them at http://paiiinnkeepers.5 Ways To Leverage The Hidden Benefits Of Online Reviews http://blog.leonardo.com/5- From Lookers To Bookers: How Your Online Reputation Can Be Your Best (Or Worst) Asset http://www.hospitalitynet.org/ Industry News: How Lodging Can Challenge Airbnb for Millennials' Hearts http://adage.com/article/ Amazon Travel Launches New Brand, Amazon Destinations http://skift.com/2015/04/21/ Social Media & SEO Changes Innkeepers Should be aware of: Buffer adds Scheduling for Pinterest http://www.bigfootdigital.co. Featured Past PAII Webinar from our Archives Food Photography (some tips to help you take your contest photos!) https://vimeo.com/ Innkeeping Recipes: From the Bed and Breakfast Association of Kentucky http://www.kentuckybb.com/ Lemon Souffle' Pancakes from the kitchen of the 1851 Historic Maple Hill Manor B&B and Alpaca & Llama Farmhttp://www.kentuckybb.com/
Upcoming Webinars (free for members)
(More dates and topics coming soon!) Please register at http://innkeeping.site-ym.
Pros & Cons of offering Pet Friendly Rooms Before you open or convert your property to being pet friendly, you must first decide if you are willing to make your property accommodate the needs, wants and potential issues as well as the potential profits that pets and their owners can bring to your property. Learn about the pros and cons of offering pet friendly rooms, where and how to advertise and how to make sure your property is covered for liability. -Forfeng Designs/Forfeng Media Wednesday, June 10, 2015, 2:00 PM EST The Innkeeper's Dilemma - to Renew or not Renew your Trip Advisor Business Listing -Caldwell House Bed and Breakfast Wednesday, June 17, 2015, 2:00 PM EST Reputation Management with a Channel Manager Do you own the first page of Google Search results for your brand name? This webinar will focus on ways to manage your inn's online reputation. Learn how to use a channel manager to dominate the first page of Google for branded queries. -Cloudbeds Wednesday, June 24, 2015, 2:00 PM EST The 5 Greatest Marketing Challenges In a recent survey, over 400 innkeepers let us know their biggest marketing challenges. We will present practical solutions for the top five: planning your social media strategy, tracking return on investment, working with OTAs, understanding SEO, and perfecting your photos. -Bedandbreakfast.com Wednesday, July 1, 2015, 2:00 PM EST Email + Social Media: Strategies & Tools Let's be frank. It's tough being disciplined enough to send regular emails to your former guests and chat with them on social media. But studies consistently show that innkeepers who do enjoy more new guests and more repeat guests. This webinar will share with you some tools, strategies, and organizational tips you can use to hone your email and social marketing strategies. -Cloudbeds Wednesday, July 15, 2015, 2:00 PM EST Understanding the Guest Experience, presented by Liz Day Ever wondered what your guests experience during the entire booking process? Join Liz Day from RezStream as she helps you market your property better by understanding how guests find your website on the search engines, what they want when they arrive on your website, and how to guide them through the booking process. Don’t forget about the analytical reporting review as she helps you understand what you need to look at and how to process that information. - RezStream Wednesday, August 19, 2015, 2:00 PM EST RezStream Cloud, presented by Josh Wise Thinking of upgrading your reservation software? See why many hoteliers are talking about the RezStream Cloud. No longer do you need to be in the office to see what’s happening at the property, simply login to your account on your laptop, tablet, or smartphone. Learn about the benefits of the property management software and the features that helps you run your business better. - RezStream
Have questions about PAII? Email questions@paii.org
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| Professional Association of Innkeepers International l 295 Seven Farms Drive, Suite C-236 Charleston, SC 29492 l membership@paii.org l 856-310-1102 l www.innkeeping.org  |
Wednesday, May 6, 2015
Welcome to our First International Vendor!
The first all-in-one small hotel business
solution launches in the U.S.
Little Hotelier, a top-of-the-line reservation
and property management system for small hotels, bed and breakfasts, inns and
motels, has today announced its expansion into the U.S. to offer the local
market’s first all-in-one hotel business solution.
“We are excited to be able to satisfy the
increasing demand we have been receiving from U.S. hotels, inns and lodges,
particularly as hotel occupancy within the U.S. market is forecast to hit a
record high in 2015[1] and automation technology will be crucial for
small hotels. Little Hotelier is specifically designed to enable small
accommodation providers around the world to manage their online presence and
compete on the global stage – and now properties in the U.S. can join our
customers around the world to benefit from exactly this,” says Bronwyn
Karaoglu, Little Hotelier evangelist.
Little Hotelier’s solution aims to empower small
hoteliers through award-winning, best-in-class technology. Taking a
three-pronged approach to small hotel management, the system includes a
property management system (PMS), an online reservation system and a channel
manager that connects small hotels to more than 250 of the world’s leading
online distribution channels.
Using a ‘pooled inventory’ model, Little
Hotelier allows small hoteliers to have all their rooms online at the same
time, and also manage all their inventory from one place to drastically reduce
the risks of overbookings and double bookings that come with manual inventory
management.
The system’s complete automation capability also
enables hoteliers to work more efficiently by eliminating otherwise manual
administrative work.
In its recent survey of U.S. hotels and inns
with less than 50 rooms, Little Hotelier found that time spent on manual
administrative work was a major frustration, with 65 percent of respondents
saying that time wasted on managing reservations across multiple sites was
their biggest challenge.
Ms Karaoglu says: “By consolidating the three
systems into one, we’re solving a very significant problem that small hotels in
the U.S. are facing. Updating inventory across distribution channels, in
particular, is a painful task, with a large number of innkeepers saying
overbooking and double booking is a constant risk.”
The Little Hotelier system is now live and
innkeepers can sign up instantly by visiting www.littlehotelier.com.
Little Hotelier FREE launch event in Big Bear
Lake, CA
Little Hotelier will be holding a launch event
on Wednesday 10th June 2015 at Cienaga Creek Ranch, Big Bear,
California.
Tuesday, May 5, 2015
PAII News You Can Use 5-5-2015
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You showed us – that you are eager for ‘news you can use’ to operate your B&B, your business, or your future B&B. How so? Last month, our first edition of the monthly e-newsletter (INNfo) was ‘opened’ by over 1/3 of you – more than 3500 views from present/previous PAII members. The weekly ‘news you can use’ which you’re reading now is opened by over 42% of recipients – this is sent to current PAII members only.We’ll now be sending both of these e-newsletters to all of you – and of course, we look forward to welcoming back many of you to PAII membership, now that you can see one of the membership services. And, when you look at that inviting list of upcoming webinars, know that renewing your PAII membership will grant you access.  Here we are on the steps of the Mayhurst Inn, where we met for 2+ days to strategically plan ‘what’s next’ for PAII … I thank each of these innkeepers for taking the time away from their inn, traveling at their own expense , and investing their analytical and creative skills. Jack & Pat at the Mayhurst Inn generously put us up and put up with us! We dug thru boxes of files, longed for a cassette recorder to play the ‘aspiring innkeeper education series’ from the 1990’s, and focused on renewing and positioning PAII programs to continue to be the ‘go-to’ association for our industry. In this issue of News You Can Use: While any B&B stay is special, many innkeepers create special packages, often with a local flavor, to entice guests – these aren’t discounts, but rather packages that up-sell services / amenities and save the guest time – which has been called the ‘new currency’. “Best Practices For Displaying Special Offers On Your Website” gives tips for making your packages simply irresistible. You’ll sleep better knowing that Twitter has added a “Retweet with Comment” feature … problem solved! Thanks to our friends at bedandbreakfast.com, what we know has been confirmed: 3 out of 4 travelers say B&Bs have better amenities than hotels – and the info grid shows just that in “Hotels vs Bed & Breakfasts”! An excellent source of innkeeper-tested recipes is often your state bed & breakfast association’s website! The innkeepers in Indiana share their favorite recipes (link in article below) and we especially like the 14 categories (including “just peachy”) from which to choose. Enjoy! ‘til next week -Kris Ullmer, PAII Executive Director  News You Can Use: Best Practices For Displaying Special Offers On Your Website http://blog.leonardo.com/best- 5 Ways Lodging Can Use Twitter’s 'Retweet with Comment' Feature http://www.e- Industry News: Hotels vs. bed and breakfasts [INFOGRAPHIC] http://www.bedandbreakfast. Surprise! Airbnb comes in dead last as Millennials’ preferred accommodation http://www.tnooz.com/article/ Social Media & SEO Changes Innkeepers Should be aware of: Facebook is retiring it’s Like Box plugin on June 23 (but there is a replacement) http://thenextweb.com/insider/ ref: https://developers.facebook. Featured Past PAII Webinar from our Archives: The Art & Science Of Scones  Innkeeping Recipes: From the Indiana B&B Association http://www. Sweet Potato Biscuits from the kitchen of the Carousel Inn http://www. (More dates and topics coming soon!) Please login and go to the registration links at http://www.innkeeping.org/ Wednesday, May 6, 2015 Google Local - Only The Top 3 Remain! Google Search Engine Result Pages (SERPs) have recently changed yet again! Yes - it's a known fact that Google changes all the time - but their most recent change for "Bed and Breakfast" and "Lodging" phrases has minimized the Local playing field down to the top 3 contenders. Local Listings 4-7 have dropped away. If you used to be in the 7 pack, you may not be ranking locally at all now. If you are not aware of the difference between Local and Organic (FREE) placement, and haven't recognized this latest change and its effect on your placement, we welcome you to come to this webinar to learn more about Local vs. Organic, and what role your Website does and doesn't play in the Google Search Result Pages. It's a must know for all Innkeepers and Property Owners! -Acorn Internet Register at http://www.innkeeping.org/ Wednesday, May 20, 2015 Pros & Cons of offering Pet Friendly Rooms Before you open or convert your property to being pet friendly, you must first decide if you are willing to make your property accommodate the needs, wants and potential issues as well as the potential profits that pets and their owners can bring to your property. Learn about the pros and cons of offering pet friendly rooms, where and how to advertise and how to make sure your property is covered for liability. -Forfeng Designs/Forfeng Media Register at http://www.innkeeping.org/ Wednesday, June 24, 2015 The 5 Greatest Marketing Challenges In a recent survey, over 400 innkeepers let us know their biggest marketing challenges. We will present practical solutions for the top five: planning your social media strategy, tracking return on investment, working with OTAs, understanding SEO, and perfecting your photos. -Bedandbreakfast.com Register at http://www.innkeeping.org/ Wednesday, July 15, 2015 Understanding the Guest Experience, presented by Liz Day Ever wondered what your guests experience during the entire booking process? Join Liz Day from RezStream as she helps you market your property better by understanding how guests find your website on the search engines, what they want when they arrive on your website, and how to guide them through the booking process. Don’t forget about the analytical reporting review as she helps you understand what you need to look at and how to process that information. RezStream Register at http://www.innkeeping.org/ Wednesday, August 19, 2015 RezStream Cloud, presented by Josh Wise Thinking of upgrading your reservation software? See why many hoteliers are talking about the RezStream Cloud. No longer do you need to be in the office to see what’s happening at the property, simply login to your account on your laptop, tablet, or smartphone. Learn about the benefits of the property management software and the features that helps you run your business better. RezStream Register at http://www.innkeeping.org/
Have questions about PAII? Emailquestions@paii.org
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PAII Photo Contests For Our Summer Innkeeping Now Magazine!
For Our Summer Innkeeping Now Magazine!
- Best Exterior Picture-Porches
- Best Interior Photo-Dining Room
- Best Photo-Breakfast (close ups of plate shots)
ALL contestants will be featured in the monthly newsletters as well as their photos and recipes (with credit) posted on PAII’s Facebook and Google+ pages.
Winners will be featured in PAII ‘s Innkeeping Quarterly Magazine.
Get out your cameras, your smart phones, your whisks and your springform pans out and get ready to rumble! Questions? Email marketing@paii.org
Photography Entries must be taken by the innkeepers or
staff. If an innkeeper or a staff member is a professional photographer,
entries to the competition will be allowed, but the information needs to be
disclosed when the photo(s) are submitted. Photos taken by professional
photographers on behalf of a Bed and Breakfast are not valid photo submissions, and will be cause for disqualification.
If you choose to include people in your submission, you are
responsible for obtaining the necessary written photo releases from the individuals depicted,
and must be able to provide copies of those releases to the Professional
Association of Innkeepers International with submission of the photo entries. Entries submitted without written permission of the subjects will not be entered into submissions or the contest, and will not be promoted in any way online.
All photographs should accurately reflect the subject matter
and the scene as it appeared. Photos that have been digitally altered beyond
standard optimization (removal of dust, cropping, reasonable adjustments to
exposure, color and contrast, etc.) will be disqualified.
Photo captions must accompany all submissions, and should
include the subject of the image, the location the image was taken, and the
name of the photographer(s).
To ensure eligibility for the contest all entries must have
a resolution of 6 million pixels (6 megapixels) or greater to be made available
upon request. Images that do not meet this standard can still be judged, but
may not be honored as a finalist in the competition (at the judges sole
discretion) if the photographer is unable or unavailable to provide the proper
resolution when asked.
Entries may originate in any format — including, but not
limited to digital files, digital prints, color transparencies, color prints,
or black and white prints — so long as they are submitted electronically. You
must be able to disclose when and where the photo appeared to the Professional
Association of Innkeepers International upon request.
Submissions may be watermarked if desired, but the watermark
should be inconspicuous enough to not interfere with the judging of the photo.
A watermarked photo might not be honored by the competition (at the judges sole
discretion) if the photographer is unable or unavailable to provide a pristine,
watermark-free version of the image when asked.
Images will be judged on originality, technical excellence,
composition, overall impact and artistic merit. The judges are a panel of independent
professional photographers.
The Professional Association of Innkeepers International shall
determine winner eligibility in its sole and absolute discretion. All decisions
made by the judges are final.
YOUR RIGHTS:
You will retain all rights to any photograph you submit --
including ownership if applicable. You only grant the Professional Association
of Innkeepers International rights (as described below) to your photograph if
you are honored by the competition as an honorable mention, finalist, runner up
or grand prize winner.
If your photograph is formally honored by the competition as
an honorable mention, finalist, runner up or prize winner, you grant the Professional
Association of Innkeepers International a royalty-free, nonexclusive right, in
perpetuity, to:
- Use the photograph on the Internet in support of our mission.
- Use the photograph in the Professional Association of Innkeepers International non-commercial communications which includes on the website and on PAII’s social media.
As conditions of this permission, the Professional
Association of Innkeepers International shall credit all photographs with the
caption "© Person's Name" when the full name and Business is available.
- Entries must be submitted by June 1, 2015 at 5:00 PM EST
- Any PAII member can enter.
- You can submit multiple photographs in multiple categories.
All photo entries will be posted in an album on Facebook,
People’s Choice award will be given to the entry with the most number of likes.
ALL contestants will be featured in the monthly newsletters
as well as posted on PAII’s Facebook and Google+ pages.
Winners will be featured in PAII ‘s Innkeeping Quarterly
Magazine. All contestants will also be honored with mentions in the magazine.
Want to get a jump on submissions for the next two contests? Email your entries at any time for:
For Our Fall Innkeeping Now Magazine:
Best Exterior Picture-Fall Foliage
Best Interior Photo-Bathrooms
Best Photo-Beverages
For Our Winter Innkeeping Now Magazine:
Best Exterior Picture-Holiday Wreaths
Best Interior Photo-Holiday Decorations
Best Photo-Desserts
PAII Recipe Contest For Our Summer Innkeeping Now Magazine!
- Best Recipe-Savory Egg Dish (photo not required but appreciated)
- Best Recipe-Pancakes (photo not required but appreciated)
Each recipe will be judged by an independent, team of professional photographers and executive chefs. As well as having a peoples choice award.
ALL contestants will be featured in the monthly newsletters as well as their photos (if provided) and recipes (with credit) posted on PAII’s Facebook and Google+ pages.
Winners will be featured in PAII ‘s Innkeeping Quarterly Magazine.
Get out your cameras, your smart phones, your whisks and your springform pans out and get ready to rumble! Questions? Email marketing@paii.org
HOW WILL RECIPES BE JUDGED?
All entries must meet the requirements of the Recipe Category entered. Recipes not meeting contest entry criteria will be disqualified. Entries must be the original recipe of the entrant. Initial judging will be done by an independent panel of food professionals to confirm entry requirements specified above have been met in addition to consideration of the criteria outlined below (and weighted equally):
- Taste 25%
- Appearance 25%
- Creativity 25%
- Guest Appeal 25%
Judges will disqualify previously published recipes, such as but not limited to those in cookbooks, in magazines, from food companies, on food blogs or recipe websites and winners in cooking contests, unless the recipe features changes considered significant by the judges in their sole and absolute discretion (with the exception of if a recipe was previously published in a state or regional association cookbook or website from which the B&B has belonged to, or if the recipe was priorly published on the innkeepers blog .
Finalists will be required to certify, on information or belief, that their recipes are their original creation. Decisions of the judges are final in all matters relating to this contest.
- Entries must be submitted by June 1, 2015 at 5:00 PM EST
- Any PAII member can enter.
- You can submit multiple recipes in multiple categories.
All recipe entries will be posted in an album on Facebook, People’s Choice award will be given to the entry with the most number of likes.
ALL contestants will be featured in the monthly newsletters as well as posted on PAII’s Facebook and Google+ pages.
Winners will be featured in PAII ‘s Innkeeping Quarterly Magazine. All contestants will also be honored with mentions in the magazine.
Submit your entries to marketing@paii.org before June 1, 2015. Please put recipe contest in the subject line.
Want to get a jump on submissions for the next two contests? Email your entries at any time for:
For Our Fall Innkeeping Now Magazine:
Best Recipe-Waffles (photo not required but appreciated)
Best Recipe-Savory Bacon Theme (photo not required but appreciated)
For Our Winter Innkeeping Now Magazine:
Best Recipe-Savory Muffins (photo not required but appreciated)
Best Recipe-Christmas Cookies (photo not required but appreciated)
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