PAII News You Can Use 4-14-2015

True to the “News You Can Use” theme of these weekly e-newsletters, it’s quite likely that you can use news of a towel sale and PAII member discounts from our industry partners! Where can you find this info? On the PAII Forum – Vendor Announcements page. Within the past month we’ve read about a close out sale of the Bamboo Towel line from The Turkish Towel Company; an exclusive-for-PAII Members discount from DutchCrafters’ distinctive outdoor décor’ and a partnership between WebRezPro and PriceMatch resulting in increased efficiencies. Check out more information in the forum at http://www.innkeeping.org/forums/Posts.aspx?topic=1092135 GASP! While all ages of travelers rated a good night’s sleep their top priority, Millennials are the first (and only, for now) group to value high-speed broadband over good food! These 18-34 year olds are traveling, and choosing accommodations with shared spaces for socializing (after checking the online reviews), and demanding access to technology in their room. Find out more in the article below “What is a Millennial Traveler”. NO SURPRISE! We routinely hear “people don’t read” … fortunately, photos are worth a thousand words. Communicate better thru images with “8 Photo Styling Tips”. I’ve enjoyed reading the articles in this e-newsletter and hope that you do too. ‘Til next week ~Kris Ullmer, PAII Executive Director News You Can Use: Pinterest Marketing: Your Complete Guide to Pinterest Success http://www.socialmediaexaminer.com/pinterest-marketing-guide/  8 Photo Styling Tips for Guestrooms: Balancing Appeal and Honesty http://jumpingrocks.com/2011/12/8-photo-styling-tips-for-guestrooms-balancing-appeal-and-honesty/  Industry News: [Infographic] What is a Millennial Traveller? http://www.hospitalitynet.org/news/4069751.html  Social Media and Hotel Bloggers To Watch in 2015 http://aremorch.com/2015/02/05/social-media-and-hotel-bloggers-to-watch-in-2015/  Social Media & SEO Changes Innkeepers Should be aware of: Google Expands Event Listings With Data From Facebook Pages http://www.thesempost.com/google-event-listings-facebook-pages Featured Past PAII Webinar from our Archives: Vegetarian And Vegan Cooking https://vimeo.com/user17593333/review/91339463/b9b8f45820   Innkeeping Recipes: From the Empire State Bed & Breakfast Association (ESBBA) Chocolate Chip Scones from the kitchen of Sunrise Landing Bed and Breakfast http://www.esbba.com/post.php?pid=34  Upcoming Webinar: Thursday, April 16, 2015 at 12:00 Mountain time, 2:00 PM Eastern Time Google's April 21st Mobile Algorithm Update   Significant Impact - Google's April 21st Mobile Algorithm Update: For those business owners who are NOT Mobile-Friendly, according to Google Guidelines, by April 21, 2015, you need to brace for a "Significant Impact” to your mobile search results on that date and into the future.     At this informative webinar, Acorn Internet Services' Lisa Kolb will show you how to find out if you pass Google's Mobile-Friendly Guidelines, or of you still have work to do to get ready for April 21st., 2015 Taught by Acorn Internet.    Don’t forget, We have set up an e-mail address questions@PAII.org for you to ask questions and make comments directly to your board