Tuesday, April 7, 2015

PAII News You Can Use 4-7-2015

The #1 response to “Why haven’t you stayed at a B&B?” is “Because I never thought of it”!

We’ve included a really good article (If You’ve Never Stayed at a Bed & Breakfast, Here’s What You’re Missing Out On) from the Huffington Post that gives readers 11 reasons to choose a B&B, hosted by innkeepers who know the destination, and who consider patrons as guests, rather than customers. And, while #7 is a bit out of the box, it certainly shows how innkeepers provide the care & amenities desired by their guests! I’ll share this: when I opened my B&B in the 1980’s, simultaneously in a nearby community a B&B opened that was ‘clothing optional’ … I’m grateful that callers to my B&B inquired about our dress code before making any assumptions.

“I scream, You scream” … is not a good tactic when it comes to responding to online travel reviews. The Top 7 Hotel Blunders on Travel Reviews helps us take a deep breath when our style of Innkeeping – or inn- received less than favorable comments – and has a few tips for engaging those folks who write a positive review.

While reading and learning at our computer is convenient, it simply doesn’t compare to live, interactive presentations and the opportunity to interact with the speakers and fellow innkeepers.

You can have this incomparable experience soon – at PAII’s 2016 Innkeeping Conference!

Where? Austin Texas - cool enough for Jimmy Kimmel to have been broadcasting from there recently, and cool enough for PAII to return. Were you with us there at the 2010 Innkeeping Conference?

When? January 10 – January 14, Sunday through Thursday. We’re planning our tried and true schedule of events, beginning with Sunday’s Association Leaders Day, Monday’s Aspiring Innkeeper Seminar and Intensives, Tuesday & Wednesday’s General & Breakout Sessions plus the Innkeeping Trade Show. Thursday will wrap up with more sessions.

We hope that you can join us – we’ll announce the opening of registration soon.

~Kris Ullmer, PAII Executive Director

News You Can Use:
The Top 7 Lodging Blunders on Travel Reviews

 The Password is PASSWORD

4 Ways Lodging Can Leverage Instagram for Marketing

Industry News:
Uber, Airbnb insurance requirements approved by Senate panel

Get It Right: Pricing Strategies That Work

 If You've Never Stayed At A Bed And Breakfast, Here's What You're Missing Out On http://www.huffingtonpost.com/2014/04/08/bed-and-breakfast-vacation_n_5072556.html

Social Media & SEO Changes Innkeepers Should be aware of:
Conversion tracking for Promoted Pins on Pinterest

Featured Past PAII Webinar from our Archives:
Attracting Midweek Business

Innkeeping Recipes:
From the California Association of Boutique & Breakfast Inns
Croissant French Toast with Spiced Apples, Pears and Cranberries
from the kitchen of the Candlelight Inn Napa Valley

Don’t forget, We have set up an e-mail address questions@PAII.org for you to ask questions and make comments directly to your board

Upcoming Webinar :
Thursday, April 16, 2015 at 12:00 Mountain time, 2:00 PM Eastern Time

Google's April 21st Mobile Algorithm Update   Significant Impact - Google's April 21st Mobile Algorithm Update: For those business owners who are NOT Mobile-Friendly, according to Google Guidelines, by April 21, 2015, you need to brace for a "Significant Impact” to your mobile search results on that date and into the future.    

At this informative webinar, Acorn Internet Services' Lisa Kolb will show you how to find out if you pass Google's Mobile-Friendly Guidelines, or of you still have work to do to get ready for April 21st., 2015

Taught by Acorn Internet.

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