Tuesday, September 22, 2015

PAII News You Can Use 9/22/2015

This week, please dive right into the “News You Can Use” articles below!  We’re focusing on getting your Innkeeping Show Registration up and ready, so that you can use those great Early-Bird rates!  It’s been a pleasure receiving your enthusiastic calls and emails for the next BIG nation-wide (and beyond) Innkeeping Conference in Austin January 10-14, 2016.  
And, do watch the Lodging List for updates, as we continue to get responses from the Austin B&Bs.
~Kris Ullmer, PAII Executive Director

News You Can Use:
Blades of Glory: How to Make Your Knives the Sharpest in the Drawer

Industry News:
TripAdvisor Is a Key Focus of the Expedia-Orbitz Merger Investigation

Social Media & SEO Changes Innkeepers Should be aware of:
Undo Send for Gmail on the web
(This feature is very useful for those who route their domain emails using POP through a gmail account likeinnkeeper@janedoeinn.com instead of sending to Outlook.  Gmail has great spam filtering and then one can easily access other Google accounts through it)

Featured Past PAII Webinar from our Archives:
Serving Gluten Free Guests

Innkeeping Recipes:
From the Indiana B&B Association http://www.indianabedandbreakfast.org
Peach Pie with Coconut From the Kitchen of the James Wilkins House http://www.indianabedandbreakfast.org/recipes.php?r=99

Conference Vendor Spotlight: Q4Launch

Upcoming Webinars for PAII Members
(you will need to login to your PAII account)

Wednesday, September 23, 2015, 2:00 PM EST
Mistakes That Cost You Money
Lisa Kolb will go over some of the mistakes made by SMBs (small business owners) that can cost them a lot money in the long-run, generally made from not knowing the big consequences of what seemed like a small decision. Knowing about these consequences can help you to avoid the pitfalls of a bad decision and make more money!

Wednesday, September 30, 2015, 2:00 PM EST
Top 10 Online Marketing Recommendations for Inn Websites
Learn how you can optimize and leverage your inn's website, and use content marketing tactics to gather more leads, grow your business and compel more visitors to book direct at the site. From solid principles to progressive tactics, we'll look at strategies, tips from the trenches, and compare tools with a goal of increasing revenue and profitability. We will cover in more detail the ideas presented in this post -http://webdirexion.com/online-marketing/hotel-inn-marketing/10-marketing-tips-for-increasing-profitability-at-your-inn

Wednesday, October 7, 2015, 2:00 PM EST
Email + Social Media: Strategies & Tools
Let's be frank. It's tough being disciplined enough to send regular emails to your former guests and chat with them on social media. But studies consistently show that innkeepers who do enjoy more new guests and more repeat guests.
This webinar will share with you some tools, strategies, and organizational tips you can use to hone your email and social marketing strategies.

Wednesday, October 14, 2015, 2:00 PM EST
Top 3 Challenges for Bed &Breakfast's and Strategies to Increase Business  
In a recent poll we asked B&B's their greatest business challenges and what strategies they used to overcome them. Hear real life strategies and pain points from LivingSocial's featured Travel Customer (TBA) and the Director of Travel, Dustin Warr. Learn how to maximize your marketing programs and generate more business. Don't miss out on this engaging webinar.  

For additional webinars scheduled into next year please visit http://paiiinnkeepers.blogspot.com/p/upcoming-webinars.html
Don’t forget, We have set up an e-mail address questions@PAII.org for you to ask questions and make comments directly to your board.

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