We are committed to fostering a knowledgeable, caring and conscientious community of professional innkeepers, networking with each other throughout the world.
Your Weekly News & Updates
News You Can Use - our weekly cruise thru the issues and topics for the
business of Innkeeping.
Our Executive Director, Kris Ullmer is currently at The 28th Annual Innkeeping Conference of the Michigan Lake to Lake B&B Association, she was last night’s Gala Keynote Dinner State of the Industry Speaker: Speaking about Vision for the Future. Her Executive Director update will be returning in next week’s News You Can Use!
Be an EARLYBIRD registrant – you’ll get a lot more than a worm!
Registration is open and here’s a quick look at what you’ll enjoy at an affordable rate:
3 ½ days of stimulating educational sessions, in both large and small group meetings.
Katherine Lugar, CEO of the American Hotel & Lodging Association keynotes, and the Hospitality Marketing Summit (HMS) is the core of our tech & marketing education. Conference Schedule
12 hours of Trade Show floor time – your opportunity to shop, learn, see what’s the latest from your favorite suppliers … and check out our first-time exhibitors.
3 lunches – take a quick break in the Trade Show to visit and compare notes with innkeepers while you plan your shopping strategy. And, join everyone back in the Trade Show for the reception on Monday evening.
Celebrate Tuesday night along with us AND BedandBeakfast.com – it’s their 20th anniversary … and did you know they are based in Austin? We’ve got our own local concierge!
EarlyBird registration rates end on October 31, 2015:
Mobile Armageddon Has Come and Gone - Were You Left Behind?
In the wake of the recent Google Mobile Update, some innkeepers may be wondering what happened to their sites in the Google results. Come to this webinar to have Lisa Kolb test your site to rate its mobile effectiveness, and learn more about the necessity of a mobile display in the new Mobile Age!
Utilizing yield management in regard to your rates can help you increase profit without doing anymore work. How does that sound? Maybe a better question is, how does that work?
In this webinar, we will show you how to use basic yield management practices to increase your profit. Some you of you may be doing it without realizing so. Do you have different weekend and midweek rates? Or do you have different rates based on peak season and low season? If you do, then you've already started practicing yield management!
This session will dive a bit deeper on other ways you can increase your profit. Are you 90% occupied on weekends throughout the year? Time to raise price! Are you 100% occupied for a local graduation? Time to raise price! These are just a few examples of when you should raise price and let that additional $20, $30, or $50 go straight to the bottom line!
An in-depth look at how to create and use optimized lead gathering landing pages to grow a list of prospective customers and nurture those you already have so they continue to book on your website and return to your inn. We will also focus on campaigns and tactics to boost occupancy during slow seasons. We'll compare do-it-yourself services, persuasion principles, and tactics for using specials and promotional packages pages to capture more prospective visitors before they leave your site. Includes an introduction to A/B testing concepts and real world examples; some incentives that get people to sign up; and a review of some "lead nurturing" and "drip marketing" tools like Constant Contact and MailChimp.