PAII News You Can Use 10-27-2015

We are committed to fostering a knowledgeable, caring and conscientious community of professional innkeepers, networking with each other throughout the world. Your Weekly News & Updates News You Can Use - our weekly cruise thru the issues and topics for the business of Innkeeping. Our Executive Director, Kris Ullmer is currently at The 28th Annual Innkeeping Conference of the Michigan Lake to Lake B&B Association, she was last night’s Gala Keynote Dinner State of the Industry Speaker: Speaking about Vision for the Future. Her Executive Director update will be returning in next week’s News You Can Use! Conference Update: PAII Innkeeping Conference & Trade Show, Austin TX January 10-14, 2016(Sunday thru Thursday) Be an EARLYBIRD registrant – you’ll get a lot more than a worm! Registration is open and here’s a quick look at what you’ll enjoy at an affordable rate: 3 ½ days of stimulating educational sessions, in both large and small group meetings. Katherine Lugar, CEO of the American Hotel & Lodging Association keynotes, and the Hospitality Marketing Summit (HMS) is the core of our tech & marketing education.   Conference Schedule 12 hours of Trade Show floor time – your opportunity to shop, learn, see what’s the latest from your favorite suppliers … and check out our first-time exhibitors.   3 lunches – take a quick break in the Trade Show to visit and compare notes with innkeepers while you plan your shopping strategy. And, join everyone back in the Trade Show for the reception on Monday evening. Celebrate Tuesday night along with us AND BedandBeakfast.com – it’s their 20th anniversary … and did you know they are based in Austin? We’ve got our own local concierge! EarlyBird registration rates end on October 31, 2015: More registration details at http://www.innkeepingshow.com/attendee-registration   News You Can Use: Yahoo Small Business Turns Over Local Listings Management To Yext http://searchengineland.com/yahoo-small-business-turns-over-local-listings-management-to-yext-233069 Industry News: The Rise of B&Bs for Business Use http://www.hotelogix.com/blog/2015/10/07/the-rise-of-bbs-for-business-use/ Social Media & SEO Changes Innkeepers Should be aware of: Facebook Is Rolling Out Verified Badges For Local Business Pages http://marketingland.com/new-facebook-is-rolling-out-verified-badges-for-local-business-pages-145276 Featured Past PAII Webinar from our Archives: Make your Business Work While You're Not There https://vimeo.com/user17593333/review/91299614/f8b1f867c4 Innkeeping Recipes: From the Empire State Bed & Breakfast Association http://www.esbba.com Gingerbread Scones from the kitchen of Sunny of Sunnys Roost Bed & Breakfast  http://www.esbba.com http://www.esbba.com/post.php?pid=36 Conference Vendor Spotlight: InnPayment http://paiiinnkeepers.blogspot.com/2015/10/conference-partner-spotlight-innpayment.html Upcoming Webinars (free for members) Please register athttp://www.innkeeping.org/?page=webinars (you will need to login to your PAII account) Wednesday, October 28, 2015, 2:00 PM EST Mobile Armageddon Has Come and Gone - Were You Left Behind? In the wake of the recent Google Mobile Update, some innkeepers may be wondering what happened to their sites in the Google results. Come to this webinar to have Lisa Kolb test your site to rate its mobile effectiveness, and learn more about the necessity of a mobile display in the new Mobile Age! -Acorn Internet Wednesday, November 4, 2015, 2:00 PM EST Yield Management Utilizing yield management in regard to your rates can help you increase profit without doing anymore work. How does that sound? Maybe a better question is, how does that work? In this webinar, we will show you how to use basic yield management practices to increase your profit. Some you of you may be doing it without realizing so. Do you have different weekend and midweek rates? Or do you have different rates based on peak season and low season? If you do, then you've already started practicing yield management! This session will dive a bit deeper on other ways you can increase your profit. Are you 90% occupied on weekends throughout the year? Time to raise price! Are you 100% occupied for a local graduation? Time to raise price! These are just a few examples of when you should raise price and let that additional $20, $30, or $50 go straight to the bottom line! -Q4Launch Wednesday, November 11, 2015, 2:00 PM EST Optimizing Landing Pages to Gather Prospects An in-depth look at how to create and use optimized lead gathering landing pages to grow a list of prospective customers and nurture those you already have so they continue to book on your website and return to your inn.  We will also focus on campaigns and tactics to boost occupancy during slow seasons.  We'll compare do-it-yourself services, persuasion principles, and tactics for using specials and promotional packages pages to capture more prospective visitors before they leave your site.  Includes an introduction to A/B testing concepts and real world examples; some incentives that get people to sign up; and a review of some "lead nurturing" and "drip marketing" tools like Constant Contact and MailChimp. -Webdirexion Please Click Here To See A Full List of Upcoming Webinars for 2015 Professional Association of Innkeepers International 295 Seven Farms Drive, Suite 236-C Charleston, SC 29492 Phone: (856) 310-1102 http://www.innkeeping.org