Tuesday, October 6, 2015

PAII's News You Can Use 10-6-2015

We are committed to fostering a knowledgeable, caring and conscientious community of professional innkeepers, networking with each other throughout the world.
Your Weekly News & Updates
News You Can Use - our weekly cruise thru the issues and topics for the
business of Innkeeping.

Your “News You Can Use” this week follows last week’s Innkeeping NOW magazine – lots of great reading, and we wouldn’t be surprised if you’re still looking it over.  If, for some reason the Fall Innkeeping NOW issue didn’t make it to your email inbox, send us a note and we’ll forward it to you right away.
This week’s “News” has some welcome and long awaited news:  (excerpt) Google is stepping up to take on robocallers that claim affiliation with the company in order to prey on small businesses. In addition to launching a new page for users to report call scams, Google filed suit on Wednesday against a search engine optimization firm for making robocalls.  We thought the graphic of an “Illegal robo call” path was quite interesting; it brought to mind a mid-west corn maze or a labyrinth!
When you click the link to read the Google article, there likely will be a pop-up for a Social Media Marketing Conference. ‘Looks like a valuable conference … at a $1495 per person registration, and $2395 if you want to hear the keynote speakers. 
We’ll can’t restrain ourselves from commenting  that the industry experts who are presenting at the PAII Innkeeping Conference  - in the Hospitality Marketing Summit sessions and breakout sessions – are second to none AND have years (decades!) of experience in our specialized hospitality niche.
And by the way, our FULL CONFERENCE  REGISTRATION is $349 … and $199 for additional staff from your inn! (PAII member pricing / early bird rate)
A few words about Innkeeping Conference Registration – we previously mentioned that we have placed the registration on a separate website.  Here are your specific steps:
Go to the paii.org website (or Innkeeping.org)
Click the “about” tab
Click “2016 Innkeeping Conference”
Click “Attendee Registration”  then “click here to register”
… you are brought to the PAII Conference Registration Website …
Click “2016 Innkeeping conference & Trade Show…) and you are now in the registration field!
All you need is your email – you don’t need your PAII member password.Follow the prompts … and we’ll see you in Austin!

‘til next week!

News You Can Use:
Same-sex wedding offerings are a growth area for hoteliers.

October 14, 2015 @ 2 pm ET - EMV 101 What Small Businesses Need to Know About the Switch to Chip Card Technology: SBA and Square have teamed up to offer a free webinar to help small businesses across the country navigate the upcoming transition to EMV chip card technology.  Topics covered include what the transition to EMV chip card technology means for small businesses; what EMV chip card technology is and why it’s more secure; and how to prepare for new fraud liability rules impacting merchants beginning October 1, 2015. Registration is free but required.
Or you can view a past taped version

Industry News:
A Hotelier’s Perspective on the Sharing Economy: Welcome, Airbnb. Seriously

 Social Media & SEO Changes Innkeepers Should be aware of:
Google Files Suit Against SEO Firm Accused Of Robocalling, Launches Complaint Center For Users

Featured Past PAII Webinar from our Archives:
Today's Trends in Bed Linens

Innkeeping Recipes:
From the The Country Inns of the Dartmouth - Lake Sunapee Region http://www.nhcountryinns.com/
Breakfast Tarts from the kitchen of Sunapee View Bed and Breakfast

Conference Vendor Spotlight: Berkshire Amenities
Upcoming Webinars(free for members)
(you will need to login to your PAII account)

Wednesday, October 7, 2015, 2:00 PM EST
Email + Social Media: Strategies & Tools
Let's be frank. It's tough being disciplined enough to send regular emails to your former guests and chat with them on social media. But studies consistently show that innkeepers who do enjoy more new guests and more repeat guests.
This webinar will share with you some tools, strategies, and organizational tips you can use to hone your email and social marketing strategies.

Wednesday, October 14, 2015, 2:00 PM EST
Top 3 Challenges for Bed &Breakfast's and Strategies to Increase Business  
In a recent poll we asked B&B's their greatest business challenges and what strategies they used to overcome them. Hear real life strategies and pain points from LivingSocial's featured Travel Customer (TBA) and the Director of Travel, Dustin Warr. Learn how to maximize your marketing programs and generate more business. Don't miss out on this engaging webinar.
-Living Social

Wednesday, October 21, 2015, 2:00 PM EST 
10 tax tips for B&Bs
We will discuss the tax treatment of Bed & Breakfasts and give 10 tax tips every B&B owner should know.  We will discuss entity selection, maximizing deductions, tax minimization strategies, and long-term planning for the B&B owner.

Wednesday, October 28, 2015, 2:00 PM EST
Mobile Armageddon Has Come and Gone - Were You Left Behind?
In the wake of the recent Google Mobile Update, some innkeepers may be wondering what happened to their sites in the Google results. Come to this webinar to have Lisa Kolb test your site to rate its mobile effectiveness, and learn more about the necessity of a mobile display in the new Mobile Age! 

For additional webinars scheduled into next year please visit http://paiiinnkeepers.blogspot.com/p/upcoming-webinars.html

Don’t forget, We have set up an e-mail address questions@PAII.org for you to ask questions and make comments directly to your board.
Professional Association of Innkeepers International
295 Seven Farms Drive, Suite 236-C
Charleston, SC 29492

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