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News You Can Use - our weekly cruise thru the issues and topics for the
business of Innkeeping.
Hello from the Holiday Inn (sorry about that) in Eau Claire WI – the host property of the joint WI and MN B&B associations annual conference. As many of you and your B&B associations have discovered, partnering distributes the work among more volunteers / staff and the increased innkeeper attendance makes the event very attractive to speakers and exhibitors. That, of course, is the principle driving the PAII conference! And just to respond here to input that you have provided to me via calls & emails: there is not a “PAII rate” for our January conference at Austin Hotels. No one is authorized to contact you offering to book your lodging on behalf of PAII. I found the best rates at booking.com – that’s where I did the research. By calling the hotel directly you’ll be quoted a much higher rate … go figure. Some of your fellow B&B innkeepers have offered very attractive rates too! We’re ‘this close’ to finalizing a partnership that will bring presenters to our conference from an industry that many of you participate in …but has not been previously represented in a ‘track’ at the conference. Change in our industry is constant … We’ve just seen the acquisition of Orbitz by Expedia … who has now purchased HomeAway, the parent company of bedandbreakfast.com. There’s more on that 3.9 billion dollar acquisition in our Industry News link. Check out the infographic from Cloudbeds (they’ll be at the PAII conference) which shows the # of monthly users for each (some surprises there), the fee range, and which OTA is typically the best fit for a type of lodging property (hotel, B&B, etc.) The link to the in-depth analysis is a good read too. Airbnb has scored a major victory in San Francisco (their headquarters) in which the legislation to limit the # of nights rented to 75/annually by an Airbnb host was defeated. Airbnb spent 8.4 million dollars on the effort. And yet, a recently completed report focusing on New York City concluded over 2,800 jobs are directly lost by diverting room nights from hotels to airbnb properties, and the study estimates more than $226 million annually in lost tax revenues for local, state and federal governments. This despite a 2010 state law prohibits the short-term rental (less than 30 days) of apartments in New York City when the host is not present. (read more at the ‘New Study…’ article). Again, go figure… I’ll end on a more upbeat note … we’ll be educating about 2 dozen aspiring innkeepers at our (MN & WI) seminar. And as we say “some of you will become innkeepers BECAUSE of what we say today … or IN SPITE of what we say today”! ‘Til next week! Kris Ullmer, PAII Executive Director News You Can Use: Which OTA Should Your Lodging Property Use? – Infographic https://www.cloudbeds.com/articles/which-ota-should-your-hotel-use/ Industry News: Expedia Acquires HomeAway for $3.9 Billion http://skift.com/2015/11/04/expedia-acquires-homeaway-for-3-9-billion/ New study confirms Airbnb’s negative impact on hotel industry http://hotelmarketing.com/index.php/content/article/new_study_confirms_airbnbs_negative_impact_on_hotel_industry Social Media & SEO Changes Innkeepers Should be aware of: Yahoo Says It Has Its Own Algorithm For Mobile Search Results http://searchengineland.com/yahoo-says-it-has-its-own-algorithm-for-mobile-search-results-234059 Featured Past PAII Webinar from our Archives: Understanding Accounting II https://vimeo.com/user17593333/review/92172591/01c7a50054
Wednesday, November 11, 2015, 2:00 PM EST Optimizing Landing Pages to Gather Prospects An in-depth look at how to create and use optimized lead gathering landing pages to grow a list of prospective customers and nurture those you already have so they continue to book on your website and return to your inn. We will also focus on campaigns and tactics to boost occupancy during slow seasons. We'll compare do-it-yourself services, persuasion principles, and tactics for using specials and promotional packages pages to capture more prospective visitors before they leave your site. Includes an introduction to A/B testing concepts and real world examples; some incentives that get people to sign up; and a review of some "lead nurturing" and "drip marketing" tools like Constant Contact and MailChimp. -Webdirexion Wednesday, November 18, 2015, 2:00 PM EST B&B Photography DIY Tips & Tricks Part One How you can get good looking food shots with what you already have to work with. We’ll cover things to consider before and during your food shooting session, primarily using your smart phone and available lighting. With the right planning and a sharp eye, there’s no reason you can’t get some nice photos to help entice those new visitors. -Peter Billard Photography Wednesday, November 25, 2015, 2:00 PM ESTB&B Photography DIY Tips & Tricks Part Two Additional discussion to help finesse your food photography, again using what you have available. Emphasis will be on styling, arranging, props, accessories, and looking at the results with a ruthless eye! Also we’ll talk about the factors under your control that either make or break a good food shot. -Peter Billard Photography