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Your Weekly News & Updates
NewsYouCan Use - our weekly cruise thru the issues and topics
for the business of Innkeeping.
"Your B&B looks so much better than the pictures" ... while no innkeeper wants create expectations or make promises they can't deliver, how many potential guests decided NOT to book because of less than appealing photos? Just a few? Not according to our first articleTravellers Apparently Put Off Booking Accommodation if Photos are Bad which states
r three quarters of those who were later shown a web page with spruced up image included said they would consider booking a stay, compared to 13% for the poorer quality photograph." And, the difference in what a guest would pay was less than half for the poorly portrayed room ($64 vs $136 after converting the British pound to the U.S dollar!)
Hospitality consultant and blogger Chef Forfeng aka Heather Turner, who is also PAII's marketing & communications guru, chatted with TripAdvisor and posed your questions ... read about how Business Listings have gone from flat pricing to now where each property has an individually calculated price based on specific criteria and how these can be further refined or negotiated. Meet Heather at the PAII Innkeeping Show in Austin this January!
And with that segue, we'll note more breakout session topics have been finalized - soon to be added to the program posted on the innkeepingshow.com site. For innkeepers who just can't getaway for the entire conference, we've also posted the 1-day registration options.
'til next time! Kris Ullmer, PAII Executive Director
Happy Thanksgiving from the
Staff and Board of Directors at PAII!
NewsYouCan Use: Travelers apparently put off booking accommodation if photos are bad Read More.....
Industry News: Q&A with Tripadvisor's Head of Industry Relations, Brian Payea Read More.....
Social Media & SEO Changes Innkeepers Should be aware of: Introducing Twitter Polls Read More.....
Wednesday, November 25, 2015, 2:00 PM EST B&B Photography DIY Tips & Tricks Part One Additional discussion to help finesse your food photography, again using what you have available. Emphasis will be on styling, arranging, props, accessories, and looking at the results with a ruthless eye! Also we'll talk about the factors under your control that either make or break a good food shot.
Wednesday, December 2, 2015, 2:00 PM EST How to sharpen your online pricing strategy? To run a successful business, innkeepers must maximise their profit opportunities while ensuring they don't frighten their guests by being perceived as expensive. How do you work out a well-founded pricing strategy and policy. How do you set the 'right' price? During this webinar, you will gain insights in the components that influence price, and get to know the different steps of an optimal pricing process and innovative price determination. ... If your pricing policy is not as strategic as it might be, you may want to use some tools to help you both design it and implement it.
Wednesday, December 9, 2015 (rescheduled from October 14)
Top 3 Challenges for Bed &Breakfast's and Strategies to Increase Business In a recent poll we asked B&B's their greatest business challenges and what strategies they used to overcome them. Hear real life strategies and pain points from LivingSocial's featured Travel Customer (TBA) and the Director of Travel, Dustin Warr. Learn how to maximize your marketing programs and generate more business. Don't miss out on this engaging webinar. -Living Social
Wednesday, December 16, 2015
Bring in more guests and increase RevPar with Off Season Booking Promotions
Many inns are fully booked during the high season but have trouble filling openings in mid- week and off-season. Extending your season by several weeks or getting a few more mid-week bookings can dramatically increase your RevPar. This webinar will show you how to use the power of unusual holidays and special events to create booking promotions that will attract and delight your guests. It will include live examples of successful promotions implemented by innkeepers.