Wednesday, December 2, 2015

PAII News You Can Use for 12-1-2015

We are committed to fostering a knowledgeable, caring and conscientious community of professional innkeepers,
networking with each other throughout the world. 
Your Weekly News & Updates
News You Can Use - our weekly cruise thru the issues and topics 
for the business of Innkeeping.
Coming soon to a screen near you...

PAII's new website, that is! This announcement is both a woo-hoo and a caveat ... no matter how meticulous the preparation to move massive amounts of information is, there are likely to be a few oopsies! Don't hesitate to let us know if you encounter a problem using the site - we welcome your suggestions for content and enhancements too.  All of the useful, educational information that you are accustomed to is accessible and well-organized. We've curated information, keeping the relevant and most current.  For security purposes, no credit card information transfers, so when you are invoiced (for your monthly or annual dues, for example), you'll enter in your credit card information.  When you see the new site, you'll access your member record by a user name which is your email initially.  You also may notice a format change in your weekly communications from us - we'll be using "Constant Contact" in conjunction with the new website.

In this week's News You Can Use, it's refreshing to read advice like this: Be authentic! Showcase what you're all about and drop what you're not. That's the recommendation from Cloudbeds when it comes to using Pinterest for your business. They further note: Hospitality brands are often fueled by passion, so focus on how and what got you to this point. We appreciated the step-by-step walk thru of how to use Pinterest and the good news for busy innkeepers is that unlike other social media platforms, it's not necessary to post every day - after you get started, about an hour per week is all that's needed.  Read more in How Hospitality Brands Can Use Pinterest Like the Pros and be sure to catch the Cloudbeds sessions at the PAII Innkeeping Conference & Trade Show!
Conference Update: We will be setting up a ridesharing option for conference attendees to sign up for rideshares to and from the airport to the conference facilities. More information will be forthcoming in the next Innfo Monthly Newsletter in 2 weeks.

'til next time, Kris Ullmer, PAII Executive Director
News You Can Use:
A Pinterest Strategy for Lodging - Introduction

Industry News:
Expedia's HomeAway to Follow Airbnb's Lead and Add a Booking Fee for Travelers

Social Media & SEO Changes Innkeepers Should be aware of:
Google Revamps Google+ To Focus On Communities & Collections

Featured Past PAII Webinar from our Archives:
How to Cash In on the Barter System

Innkeeping Recipes:
From the California Association of Boutique & Breakfast Inns
Low-Fat Honey Apricot Bread from the kitchen of the Inn at Playa del Rey
Upcoming Webinars (free for members)
(you will need to login to your PAII account)

Wednesday, December 2, 2015, 2:00 PM EST
How to sharpen your online pricing strategy?
To run a successful business, innkeepers must maximise their profit opportunities while ensuring they don't frighten their guests by being perceived as expensive.
How do you work out a well-founded pricing strategy and policy. How do you set the 'right' price?  During this webinar, you will gain insights in the components that influence price, and get to know the different steps of an optimal pricing process and innovative price determination. ... If your pricing policy is not as strategic as it might be, you may want to use some tools to help you both design it and implement it. 
Wednesday, December 9, 2015 (rescheduled from October 14)
Top 3 Challenges for Bed &Breakfast's and Strategies to Increase Business  
In a recent poll we asked B&B's their greatest business challenges and what strategies they used to overcome them. Hear real life strategies and pain points from LivingSocial's featured Travel Customer (TBA) and the Director of Travel, Dustin Warr. Learn how to maximize your marketing programs and generate more business. Don't miss out on this engaging webinar.
-Living Social 
Wednesday, December 16, 2015
Bring in more guests and increase RevPar with Off Season Booking Promotions 
Many inns are fully booked during the high season but have trouble filling openings in mid- week and off-season. Extending your season by several weeks or getting a few more mid-week bookings  can dramatically increase your RevPar.  This webinar will show you how to use the power of unusual holidays and special events to create booking promotions that will attract and delight your guests. It will include live examples of successful promotions implemented by innkeepers.
Wednesday, December 20 & 30, 2015 (Happy Holidays Webinar Break)

Please Click Here To See A Full List of Upcoming Webinars for 2015
Professional Association of Innkeepers International
295 Seven Farms Drive, Suite 236-C
Charleston, SC 29492
Phone: (856) 310-1102
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