We are committed to fostering a knowledgeable, caring and conscientious community of professional innkeepers, networking with each other throughout the world.
Your Weekly News & Updates
News You Can Use - our weekly cruise thru the issues and topics
for the business of Innkeeping.
"News You Can Use" is your weekly pipeline of industry education ... and coming in just one month, you can experience a flood of news you can use - at the PAII Innkeeping Show, of course!
What's on tap? Here's a sample:
Social Media Marketing Trilogy
Preparing for an Interim Innkeeper Getting On The Map - Google Local
Managing & Reducing Credit Card Costs Protect Your Reputation
More Guests, More Bookings, More Sunrises What Google Wants
Make more money with a Channel Manager Exiting Innkeeping
Elevate your Game & get Rave Reviews Questions to Ask a Web Developer
Work Smarter & Grow Your Business Food Costing - Less Waste, More Profit
Creating the Perfect PR Pitch
And, our Weddings Track - a host of presenters will guide you through the legal/contractual must haves, the planning minutiae (what is and what isn't!), what's profitable / what's not, successes and experiences
On Monday morning (1-11-16), our friends atbedandbreakfast.com invite you to Brunch and Learn: what's new, Five Greatest Marketing Challenges, Top Travel & Tech Trends ... and perhaps some insider tips on what to do, where to dine in their home-base of Austin!
This week's first article: What does a decline in mobile browser usage mean for you, along with a dramatic increase in mobile app usage? Since over half of the time spent in apps is concentrated in social, entertainment and gaming, a smartphone user might discover your property via Facebook and click on a link to your property's blog post or website. This highlights the importance of creating an inviting mobile website as it may be the first interaction a guest has with you. Read more at "How to Use the Decline...to Your Advantage".
While we typically don't deal with 10-figure dollar amounts, our industry is experiencing billion dollar deals occurring regularly, such as Expedia's purchase of HomeAway for 3.9 billion. 'Adding up the Costs...' takes you thru the recent acquisitions in the travel industry; check out the link to 'Airbnb Confirms $1.5 billion Funding Round' too.
And finally, last week we talked about 'being real' so this week let's talk fake - as in the Emergency French toast recipe: no egg, no milk. Intriguing - necessity is the mother of invention!
'til next time, Kris Ullmer, PAII Executive Director
News You Can Use:
How to Use the Decline in Mobile Browser Usage to Your Advantage
Wednesday, December 9, 2015(rescheduled from October 14)
Top 3 Challenges for Bed &Breakfast's and Strategies to Increase Business In a recent poll we asked B&B's their greatest business challenges and what strategies they used to overcome them. Hear real life strategies and pain points from LivingSocial's featured Travel Customer (TBA) and the Director of Travel, Dustin Warr. Learn how to maximize your marketing programs and generate more business. Don't miss out on this engaging webinar. -Living Social
Wednesday, December 16, 2015
Bring in more guests and increase RevPar with Off Season Booking Promotions
Many inns are fully booked during the high season but have trouble filling openings in mid- week and off-season. Extending your season by several weeks or getting a few more mid-week bookings can dramatically increase your RevPar. This webinar will show you how to use the power of unusual holidays and special events to create booking promotions that will attract and delight your guests. It will include live examples of successful promotions implemented by innkeepers.