Tuesday, December 8, 2015

PAII News You Can Use for 12-8-2015

We are committed to fostering a knowledgeable, caring and conscientious community of professional innkeepers,
networking with each other throughout the world. 
Your Weekly News & Updates
News You Can Use - our weekly cruise thru the issues and topics 
for the business of Innkeeping.

"News You Can Use" is your weekly pipeline of industry education ... and coming in just one month, you can experience a flood of news you can use - at the PAII Innkeeping Show, of course! 

What's on tap? Here's a sample:
Social Media Marketing Trilogy                                  
Preparing for an Interim Innkeeper
Getting On The Map - Google Local                         
Managing & Reducing Credit Card Costs
Protect Your Reputation                               
More Guests, More Bookings, More Sunrises
What Google Wants                                                     
Make more money with a Channel Manager
Exiting Innkeeping                                                         
Elevate your Game & get Rave Reviews
Questions to Ask a Web Developer                           
Work Smarter & Grow Your Business
Food Costing - Less Waste, More Profit                  
Creating the Perfect PR Pitch

And, our Weddings Track - a host of presenters will guide you through the legal/contractual must haves, the planning minutiae (what is and what isn't!), what's profitable / what's not, successes and experiences

On Monday morning (1-11-16), our friends atbedandbreakfast.com invite you to Brunch and Learn: what's new, Five Greatest Marketing Challenges, Top Travel  & Tech Trends ... and perhaps some insider tips on what to do, where to dine in their home-base of Austin!

This week's first article:  What does a decline in mobile browser usage mean for you, along with a dramatic increase in mobile app usage? Since over half of the time spent in apps is concentrated in social, entertainment and gaming, a smartphone user might discover your property via Facebook and click on a link to your property's blog post or website. This highlights the importance of creating an inviting mobile website as it may be the first interaction a guest has with you. Read more at "How to Use the Decline...to Your Advantage".

While we typically don't deal with 10-figure dollar amounts, our industry is experiencing billion dollar deals occurring regularly, such as Expedia's purchase of HomeAway for 3.9 billion.  'Adding up the Costs...' takes you thru the recent acquisitions in the travel industry; check out the link to 'Airbnb Confirms $1.5 billion Funding Round' too.
And finally, last week we talked about 'being real' so this week let's talk fake - as in the Emergency French toast recipe: no egg, no milk.  Intriguing - necessity is the mother of invention!

'til next time, Kris Ullmer, PAII Executive Director

News You Can Use:
How to Use the Decline in Mobile Browser Usage to Your Advantage

Industry News:
Adding Up the Costs of Expedia Vs. Priceline Vs. TripAdvisor

Social Media & SEO Changes Innkeepers Should be aware of:
Pinterest now lets you visually search for items within pins

Featured Past PAII Webinar from our Archives:
Eco Friendly Low Cost Housekeeping Solutions (audio only)

Innkeeping Recipes:
From the Kansas Bed and Breakfast Association http://www.kbba.com
Emergency French Toast - No Eggs! Recipe from the kitchen of Scenic Valley Inn & Event Center Read more..... 

Conference Vendor Spotlight: RezOvation®

Upcoming Webinars (free for members)
(you will need to login to your PAII account)
Wednesday, December 9, 2015 (rescheduled from October 14)
Top 3 Challenges for Bed &Breakfast's and Strategies to Increase Business  
In a recent poll we asked B&B's their greatest business challenges and what strategies they used to overcome them. Hear real life strategies and pain points from LivingSocial's featured Travel Customer (TBA) and the Director of Travel, Dustin Warr. Learn how to maximize your marketing programs and generate more business. Don't miss out on this engaging webinar.
-Living Social 
Wednesday, December 16, 2015
Bring in more guests and increase RevPar with Off Season Booking Promotions 
Many inns are fully booked during the high season but have trouble filling openings in mid- week and off-season. Extending your season by several weeks or getting a few more mid-week bookings  can dramatically increase your RevPar.  This webinar will show you how to use the power of unusual holidays and special events to create booking promotions that will attract and delight your guests. It will include live examples of successful promotions implemented by innkeepers.
Wednesday, December 20 & 30, 2015 (Happy Holidays Webinar Break)

Please Click Here To See A Full List of Upcoming Webinars for 2015

Professional Association of Innkeepers International
295 Seven Farms Drive, Suite 236-C
Charleston, SC 29492
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