"News You Can Use" is your weekly pipeline of industry education ... and coming in just one month, you can experience a flood of news you can use - at the PAII Innkeeping Show, of course!
What's on tap? Here's a sample:
Social Media Marketing Trilogy
Preparing for an Interim Innkeeper
Getting On The Map - Google Local
Managing & Reducing Credit Card Costs
Protect Your Reputation
More Guests, More Bookings, More Sunrises
What Google Wants
Make more money with a Channel Manager
Exiting Innkeeping
Elevate your Game & get Rave Reviews
Questions to Ask a Web Developer
Work Smarter & Grow Your Business
Food Costing - Less Waste, More Profit
Creating the Perfect PR Pitch
And, our Weddings Track - a host of presenters will guide you through the legal/contractual must haves, the planning minutiae (what is and what isn't!), what's profitable / what's not, successes and experiences
On Monday morning (1-11-16), our friends atbedandbreakfast.com invite you to Brunch and Learn: what's new, Five Greatest Marketing Challenges, Top Travel & Tech Trends ... and perhaps some insider tips on what to do, where to dine in their home-base of Austin!
This week's first article: What does a decline in mobile browser usage mean for you, along with a dramatic increase in mobile app usage? Since over half of the time spent in apps is concentrated in social, entertainment and gaming, a smartphone user might discover your property via Facebook and click on a link to your property's blog post or website. This highlights the importance of creating an inviting mobile website as it may be the first interaction a guest has with you. Read more at "How to Use the Decline...to Your Advantage".
While we typically don't deal with 10-figure dollar amounts, our industry is experiencing billion dollar deals occurring regularly, such as Expedia's purchase of HomeAway for 3.9 billion. 'Adding up the Costs...' takes you thru the recent acquisitions in the travel industry; check out the link to 'Airbnb Confirms $1.5 billion Funding Round' too.
And finally, last week we talked about 'being real' so this week let's talk fake - as in the Emergency French toast recipe: no egg, no milk. Intriguing - necessity is the mother of invention!
'til next time, Kris Ullmer, PAII Executive Director
News You Can Use:
How to Use the Decline in Mobile Browser Usage to Your Advantage
Industry News:
Adding Up the Costs of Expedia Vs. Priceline Vs. TripAdvisor
Social Media & SEO Changes Innkeepers Should be aware of:
Pinterest now lets you visually search for items within pins
Featured Past PAII Webinar from our Archives:
Eco Friendly Low Cost Housekeeping Solutions (audio only)
Innkeeping Recipes:
Emergency French Toast - No Eggs! Recipe from the kitchen of Scenic Valley Inn & Event Center
Read more.....
Conference Vendor Spotlight: RezOvation®
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