PAII News You Can Use 6-9-2015

News You Can Use – our weekly cruise thru the issues and topics for the business of Innkeeping.

5 Unconventional Ways to Create Videos That Engage Facebook Fans tells us that video plays on Facebook is up 785% over last year – that’s not a typo! After admitting that a ‘con’ is the time commitment, the article does share tips for those of us with time and budget limitations.  Once again, I’ll recommend choosing from the ‘you might also like’ links: I especially liked “30 Magic Marketing Words You Should be Using”.  Some examples:  By using “you”, it’s as though you are speaking to the customer; “value” implies getting something, while “cost, price” implies losing money. “Best” is overused; try “our top seller” “most preferred” or “guest favorite”. 

Is It Too Late to Fight Back Against Airbnb?

We’re well aware of the issues: tax dollars, ethics, fairness, health/safety, insurance … and many of us are regularly meeting with local officials, and licensing agencies to advocate for equal treatment for all lodging providers.  What can we learn from airbnb to use in our business?  “The commentary and description of the rooms being sold reads like a storybook by people who truly care. They are not selling; they are trying to make your travel more interesting.”  Do your room descriptions have the focus on the guest?   “Moreover, the presentation is seamless on mobile, tablet or a laptop computer” – and you’ve certainly heard this before in this newsletter and from PAII conference presenters!

Millennials leading multigenerational travel

If your niche is ‘family friendly’ you’ll appreciate knowing that Millennials took an average of 2.6 trips with children in the past 12 months compared to two trips for baby boomers.  Those very couples who previously enjoyed B&Bs are now are traveling with their family, and the fastest way to a parent’s heart is to know their kids are welcome.  You’ll find a few tips for making families feel special at your inn.

Innkeeping Recipe

This week’s recipe is from the Bed & Breakfast Association of Virginia’s website – and we appreciate that Oaks Granola is gluten free, adaptable for vegans, and low in sugar.

‘til next week!

~Kris Ullmer, PAII Executive Director

Photo Contests:

Deadline for entering has been extended to June 15, 2015: Details and Contest Rules for the PAII Member’s Recipe Contest For Our Summer Innkeeping Now Magazine! http://paiiinnkeepers.blogspot.com/2015/05/paii-recipe-contest-for-our-summer.html and PAII Photo Contests For Our Summer Innkeeping Now Magazine! http://paiiinnkeepers.blogspot.com/2015/05/photo-contests-for-our-summer.html

Conference Update Vendor Spotlight:

Wynn Salisch of Casablanca Ventures says, “We are the America’s only credit card processing company founded by an actual hotelier and graduate of Cornell School of Hotel Administration!” Needless to say, they know hospitality. Read more aboutCasablanca Ventures at http://paiiinnkeepers.blogspot.com/2015/06/welcome-casablanca-ventures.html

News You Can Use:

Selfie Sticks Are the Latest Amenity at Instagram-Friendly Lodging

http://skift.com/2015/03/09/selfie-sticks-are-the-latest-amenity-at-instagram-friendly-hotels

5 Unconventional Ways to Create Videos That Engage Facebook Fans

http://www.verticalresponse.com/blog/5-unconventional-ways-to-create-videos-that-engage-facebook-fans  

Industry News:

Hospitality Net - Is It Too Late to Fight Back Against Airbnb? http://www.hospitalitynet.org/news/4069479.html (a great article with great takeaways)

Millennials leading multigenerational travel

http://www.hotelnewsnow.com/Article/15643/Millennials-leading-multigenerational-travel

Social Media & SEO Changes Innkeepers Should be aware of:

Pinterest To Greatly Expand Advertising Solutions This Summer, Including A New Take On Video Ads

http://marketingland.com/pinterest-to-greatly-expand-advertising-solutions-this-summer-including-a-new-take-on-video-ads-129191

Featured Past PAII Webinar from our Archives:

Slow Food Living And Eating For Sustainability

https://vimeo.com/user17593333/review/91326654/ff691aebaf 

Innkeeping Recipes:

From the Bed & Breakfast Association of Virginia http://www.innvirginia.com/

Oaks Granola from the kitchen of The Oaks Victorian Inn http://www.innvirginia.com/recipes.php?r=57

Upcoming Webinars (free for members)

Please register at http://www.innkeeping.org/?page=webinars (you will need to login to your PAII account)

Wednesday, June 10, 2015, 2:00 PM EST

The Innkeeper's Dilemma - to Renew or not Renew your Trip Advisor Business Listing

-Caldwell House Bed and Breakfast

Wednesday, June 17, 2015, 2:00 PM EST

Reputation Management with a Channel Manager

Do you own the first page of Google Search results for your brand name? This webinar will focus on ways to manage your inn's online reputation. Learn how to use a channel manager to dominate the first page of Google for branded queries.

-Cloudbeds

Wednesday, June 24, 2015, 2:00 PM EST

The 5 Greatest Marketing Challenges

In a recent survey, over 400 innkeepers let us know their biggest marketing challenges. We will present practical solutions for the top five: planning your social media strategy, tracking return on investment, working with OTAs, understanding SEO, and perfecting your photos.

-Bedandbreakfast.com

Wednesday, July 1, 2015, 2:00 PM EST

Email + Social Media: Strategies & Tools

Let's be frank. It's tough being disciplined enough to send regular emails to your former guests and chat with them on social media. But studies consistently show that innkeepers who do enjoy more new guests and more repeat guests.This webinar will share with you some tools, strategies, and organizational tips you can use to hone your email and social marketing strategies.

-Cloudbeds

Wednesday, July 15, 2015, 2:00 PM EST

Understanding the Guest Experience, presented by Liz Day

Ever wondered what your guests experience during the entire booking process? Join Liz Day from RezStream as she helps you market your property better by understanding how guests find your website on the search engines, what they want when they arrive on your website, and how to guide them through the booking process. Don’t forget about the analytical reporting review as she helps you understand what you need to look at and how to process that information.

- RezStream

Wednesday, August 12, 2015, 2:00 PM EST

Attracting Millennials to Your Bed and Breakfast

The younger generation frequents different online mediums and also looks for different things out of life and travel. Attracting younger people to your bed and breakfast is key to business growth and knowing what attracts them and where to find them is important to long term business stability and sustainability. Learn how to customize your marketing to appeal to the younger generation, where to find them and what drives and motivates them.               

-Forfeng Designs/Forfeng Media

Wednesday, August 19, 2015, 2:00 PM EST (Promo Webinar)

RezStream Cloud, presented by Josh Wise

Thinking of upgrading your reservation software? See why many hoteliers are talking about the RezStream Cloud. No longer do you need to be in the office to see what’s happening at the property, simply login to your account on your laptop, tablet, or smartphone. Learn about the benefits of the property management software and the features that helps you run your business better.

- RezStream

Wednesday, October 21, 2015, 2:00 PM EST

10 tax tips for B&Bs

We will discuss the tax treatment of Bed & Breakfasts and give 10 tax tips every B&B owner should know.  We will discuss entity selection, maximizing deductions, tax minimization strategies, and long-term planning for the B&B owner.

-Legare, Bailey and Hinske, LLC

Welcome Casablanca Ventures

Wynn Salisch of Casablanca Ventures says, “We are the America’s only credit card processing
company founded by an actual hotelier and graduate of Cornell School of Hotel Administration!” Needless to say, they know hospitality. For 15 years, Casablanca Ventures has provided payment processing cost reduction, education, technology, PCI data security assistance and other small business financial services.

They see one of the biggest challenges to the Innkeeping industry today as the protection of privacy and personal data of inn guests from both employees and digital criminals. And, in their own industry, they see “ongoing advances in data security tools” as a trend that is critical to the ongoing success of innkeepers.

Casablanca Ventures will be introducing new products this year that will make life and business easier for Innkeepers – stay tuned to hear about them!

Thank you to Casablanca Ventures for supporting PAII and our industry at our show in January.

wynn@casablanca-ventures.com

203 253-7259

Website Coming Soon!

PAII News You Can Use 6-2-2015

FTC Workshop on the "Sharing Economy" (aka Uber and Airbnb)
The lead article in our aptly-named publication (News You Can Use) addresses the not-so-aptly-named “Sharing Economy”.  (Really, what is being “shared” – it’s the usual exchange of $ for goods / services.)  As you wade thru the document, you’ll find the issues of licensing/insurance/taxation addressed on pages 6 & 7.  These tend to be the core of our (the innkeeping industry that is ‘playing by the rules’) concerns.  A brief excerpt:  In particular, the workshop will consider issues arising from the application of consumer protection principles and regulatory regimes to new sources of supply enabled by sharing economy platforms, as well as the role of competition policy in informing these issues. It also will assess competition enforcement issues that such platforms may raise, now or in the future.

Particularly relevant questions for your comment include:

·       How have sharing economy platforms affected competition, existing suppliers, innovation, and consumer choice in sectors in which they operate? How might they do so in the future?

·       How can state and local regulators meet legitimate regulatory goals (such as protecting consumers, public health and safety) while also promoting competition and innovation?

The final deadline for comments is August 4, 2015 and you’ll find the link to do so on page 7.

B&Bs battle to stay relevant in changing industry

Change is difficult – and “if you do what you’ve always done, you’ll get what you always got” is often wistful thinking.  The not-so-new reality for innkeepers is that more time is likely spent on the computer than in the kitchen or face-to-face with guests:

When Carol Matsumoto first started with Captain Grant's she used the computer for about 15 minutes a day. Now, she said, she has to spend close to four hours a day online.

Kay Lucas, Brigadoon B&B notes:  ”… the mobile people are the new walk-ins.  We used to have people just walk up to the door and now we have people driving on I-95 on their phones saying we’re on our way.”

And, a tourism exec noted “Look at B&Bs as a consumer (would),” he said. “If there is no easy way to reserve a room, they aren’t going to go there.”

So that, in a nutshell, is why we here at PAII share those ‘techie’ how-to articles with you, and arrange for those very informative webinars, presented by our industry partners!

Serving Gluten Free Guests

And, staying relevant in our changing industry includes being well-versed on the dietary preferences / requirements of B&B guests. PAII members - check out the webinar, archived on the PAII website.

Recipe of the week: Rosemary Feta Cheese Bread

Our thanks for this recipe goes to the Kathleen Janke, innkeeper at Gracehill B&B in Townsend TN – a PAII member since 2001!

‘Til next week

Kris Ullmer, PAII Executive Director

Photo Contests:

Deadline for entering has been extended to June 15, 2015: Details and Contest Rules for the PAII Member’s Recipe Contest For Our Summer Innkeeping Now Magazine! http://paiiinnkeepers.blogspot.com/2015/05/paii-recipe-contest-for-our-summer.html and PAII Photo Contests For Our Summer Innkeeping Now Magazine! http://paiiinnkeepers.blogspot.com/2015/05/photo-contests-for-our-summer.html

Conference Update:

This is the first of many "spotlights" we'd like to shine on our industry vendor partners who have committed to showing at the Trade Show in January. 

As Cloudbeds says on their website, they want to help their customers “spend less time with spreadsheets and more time with your guests.”

Read more about Cloudbeds at http://paiiinnkeepers.blogspot.com/2015/06/welcome-cloudbeds.html

Don’t forget! FTC Workshop on the "Sharing Economy" (aka Uber and Airbnb)

The “Sharing” Economy: Issues Facing Platforms, Participants, and Regulators Workshop

https://www.ftc.gov/news-events/events-calendar/2015/06/sharing-economy-issues-facing-platforms-participants-regulators

https://www.ftc.gov/system/files/documents/public_events/636241/sharing_economy_workshop_announcement.pdf

There will be a live webcast on JUN 9, 20158:30AM–5:30PM, the FTC is taking comments relevant to the session. Innkeepers are advised to send in their comments so they can be addressed.

News You Can Use:

The subtle and overlooked benefits of Welcome baskets

http://ehotelier.com/insights/2015/05/18/the-subtle-and-overlooked-benefits-of-welcome-baskets/   

Industry News:

B&Bs battle to stay relevant in changing industry

http://www.norwichbulletin.com/article/20150523/NEWS/150529750

Lodging makes high-tech part of high-class

http://www.cbsnews.com/news/hotels-add-high-tech-features-like-virtual-reality-excursions-and-drone-delivery/

Social Media & SEO Changes Innkeepers Should be aware of:

Tweets Showcased in Google Mobile Searches

http://www.adweek.com/socialtimes/tweets-showcased-in-google-mobile-searches

Featured Past PAII Webinar from our Archives:

Serving Gluten Free Guests

https://vimeo.com/user17593333/review/91299616/8e64935be3

Innkeeping Recipes:

From the Bed and Breakfast Association of Tennessee: http://www.tennessee-inns.com/

Rosemary Feta Cheese Bread from the kitchen of Gracehill B&B

http://www.tennessee-inns.com/recipes.php?r=35  

Upcoming Webinars:

Please register at http://www.innkeeping.org/?page=webinars (you will need to login to your PAII account)

Wednesday, June 10, 2015, 2:00 PM EST

The Innkeeper's Dilemma - to Renew or not Renew your Trip Advisor Business Listing

-Caldwell House Bed and Breakfast

Wednesday, June 17, 2015, 2:00 PM EST

Reputation Management with a Channel Manager

Do you own the first page of Google Search results for your brand name? This webinar will focus on ways to manage your inn's online reputation. Learn how to use a channel manager to dominate the first page of Google for branded queries.

-Cloudbeds

Wednesday, June 24, 2015, 2:00 PM EST

The 5 Greatest Marketing Challenges

In a recent survey, over 400 innkeepers let us know their biggest marketing challenges. We will present practical solutions for the top five: planning your social media strategy, tracking return on investment, working with OTAs, understanding SEO, and perfecting your photos.

-Bedandbreakfast.com

Wednesday, July 1, 2015, 2:00 PM EST

Email + Social Media: Strategies & Tools

Let's be frank. It's tough being disciplined enough to send regular emails to your former guests and chat with them on social media. But studies consistently show that innkeepers who do enjoy more new guests and more repeat guests.This webinar will share with you some tools, strategies, and organizational tips you can use to hone your email and social marketing strategies.

-Cloudbeds

Wednesday, July 15, 2015, 2:00 PM EST

Understanding the Guest Experience, presented by Liz Day

Ever wondered what your guests experience during the entire booking process? Join Liz Day from RezStream as she helps you market your property better by understanding how guests find your website on the search engines, what they want when they arrive on your website, and how to guide them through the booking process. Don’t forget about the analytical reporting review as she helps you understand what you need to look at and how to process that information.

- RezStream

Wednesday, August 12, 2015, 2:00 PM EST

Attracting Millennials to Your Bed and Breakfast

The younger generation frequents different online mediums and also looks for different things out of life and travel. Attracting younger people to your bed and breakfast is key to business growth and knowing what attracts them and where to find them is important to long term business stability and sustainability. Learn how to customize your marketing to appeal to the younger generation, where to find them and what drives and motivates them.                

-Forfeng Designs/Forfeng Media

Wednesday, August 19, 2015, 2:00 PM EST (Promo Webinar)

RezStream Cloud, presented by Josh Wise

Thinking of upgrading your reservation software? See why many hoteliers are talking about the RezStream Cloud. No longer do you need to be in the office to see what’s happening at the property, simply login to your account on your laptop, tablet, or smartphone. Learn about the benefits of the property management software and the features that helps you run your business better.

- RezStream

Wednesday, October 21, 2015, 2:00 PM EST

10 tax tips for B&Bs

We will discuss the tax treatment of Bed & Breakfasts and give 10 tax tips every B&B owner should know.  We will discuss entity selection, maximizing deductions, tax minimization strategies, and long-term planning for the B&B owner.

-Legare, Bailey and Hinske, LLC

Don’t forget, We have set up an e-mail address questions@PAII.org for you to ask questions and make comments directly to your board. 

Welcome Cloudbeds!

This is the first of many "spotlights" we'd like to shine on our industry vendor partners who have committed to showing at the Trade Show in January. 

As Cloudbeds says on their website, they want to help their customers “spend less time with spreadsheets and more time with your guests.”

Cloudbeds' award-winning, browser-based hospitality management software is trusted by thousands of hotels, hostels, inns and groups in over 115 countries. Truly an international company, they have offices in San Diego, São Paulo, and Dublin.

Brandon Dennis of Cloudbeds was one of the first to sign up for the 2016 Trade Show.  You might remember Brandon from previous PAII trade shows.  We are thrilled that he is now with Cloudbeds and bringing their software solutions to our Innkeeping community.

When asked what challenges he sees for the Innkeeping industry, Brandon pointed out the necessity for innkeepers to master technology, both to operate their businesses more efficiently, but also to find new guests.

He went on to say that one key trend he has seen is that guests seem to be splintering off from the big OTAs. He feels that guests today are “finding small, niche online communities that cater to their specific interests. These can include backpacking or adventuring.”

“While it's important to stay connected to the big OTAs if you have much inventory to fill,” Brandon says, “it's also well worth the time finding and connecting to the small, niche marketplaces out there that fit your inn's style and charm.”

What do Brandon and Cloudbeds like best about the Innkeeping industry? “We love the limitless creativity innkeepers put into their properties. Whether it is specific themes for each room, or lavish gardens, the quirks of each B&B make them destinations in and of themselves.”

Looks like Cloudbeds will fit right in with our members!

Learn more about Cloudbeds:

Website: https://www.cloudbeds.com

Blog: https://www.cloudbeds.com/blog/

Twitter: https://twitter.com/cloudbeds

Facebook: https://www.facebook.com/pages/Cloudbeds/1469992973221649

-Ruth Ann Hattori, PAII Conference Coordinator

Our 2016 Trade Show is "New and Improved" for Vendors!

To our Innkeeping Industry Partners, My most important message:  We heard you! The 2016 Trade Show will be improved for YOU! First of all, I’m pleased to be the Conference Manager for the 2016 conference and show – and I am very excited to make improvements on the trade show, in particular. As some of you know, I was on “your side of the table” in my previous life – as a manufacturer, my company exhibited in about 30 shows every year. So, I do understand your challenges, and I intend to do everything I can to make the 2016 show successful for all of us. Here are some of the improvements we already have planned: More days of trade show! The trade show will open on Monday, January 11 at 3 pm – so, for many attendees, this will be the first activity. (There may be a pre-conference workshop going on, but for those who are arriving that day,this will definitely be their first stop.) In addition, the Welcome reception will be held in the exhibit hall, so that even those who attend the pre-conference workshop will be sure to join us on the trade show floor around 5:30. Longer hours! We heard you – that while serving lunch in the exhibit hall does draw the Innkeepers in, there was not enough time for lunch and visiting booths. So, we will extend the dedicated trade show time for one more hour on both Tuesday and Wednesday. This means we will be starting the conference programming earlier each morning and shortening the breakouts by a few minutes in order to provide this extra time for trade show. Enhanced vendor listings in the Conference Program with a brief explanation of what your business offers, not just your company name. More advance communication with Innkeepers and registered attendees – such as December emails with enhanced vendor listings that encourage Innkeepers to make appointments. We will be forming a Conference Community Committee soon – and I encourage you to volunteer. The purpose of this committee is to create ways to make the conference and trade show more cohesive and to build more of an inclusive industry community – let’s get innovative! This industry is small and we all need each other to thrive…you value the Innkeepers as your customers and Innkeepers cannot run their businesses without reliable suppliers like you. We are grateful for your past support, and we truly hope you’ll be part of our “new and improved 2016 Innkeeping Conference & Trade Show! Please do not hesitate to send me your comments, questions or ideas – I look forward to working with you to make the biggest and best show ever. And, don’t forget our Early Bird promotion for trade show booths running now through June 10.  Buy now for the best possible price. http://www.innkeepingshow.com/exhibitor-information to register. See you in Austin! Sincerely, Ruth Ann Hattori, Conference Manager

PAII News You Can Use 5-26-2015

Our Recipe & Photo Contest dishes up social media exposure:  There’s still time (but not much) to send in your entries for our recipe and photo contest. What sets your savory egg dish apart from the rest? Is there a secret (that you’re willing to share) to your pancakes? Our Summer photo categories are exterior porches, interior dining room, and breakfast (a plate close up).  And remember – entries will be featured in the monthly e-newsletter, posted on PAII’s Facebook and Google+ pages and the winners will be featured in the quarterly Innkeeping Now Magazine. Check out ‘the rules’ at Photo and Recipe Contests.  Contest closes June 15th (extended deadline). If You’ve Got It, Flaunt It: Amenities Influence Booking Decisions:  Every innkeeper’s marketing aims to influence the booking decisions of travelers – to choose their inn, of course. With the essentials covered – price, reviews, location, convenience – travelers look to amenities.  Which ones?   Here’s the top 3: free in-room Wi-Fi (74%), free Breakfast (60%) and in-room amenities (58%).  Read more on prioritizing your marketing message at Driving Bookings With Amenities. It’s Like a Puzzle – 2016 Innkeeping Conference in Austin: The frame of your 2016 Innkeeping Conference is in place – and we’re now putting the pieces in place to complete the picture. Speakers for general and breakout sessions, industry partners for the trade show, presenters for the Association Leaders meeting and Aspiring Innkeepers Seminar – are being selected.  As commitments and contracts are finalized, we’ll add the info to our Innkeeping Show website.  Here’s a tidbit:  the first exhibitor to join the trade show is an international company!  A new website for the Nevada B&B Guild: KUDOS to the Nevada Bed & Breakfast Guild – they have a stunning new website. We especially like the “Let’s Build Your Itinerary” feature.  Read more at Industry News. From our Archives:  Inn Property Valuation presented at the 2014 Innkeeping Show Inquiring minds – innkeepers planning to sell their inn (which is everyone, eventually), aspiring innkeepers  – want to know ‘what is the inn worth?’  The B&B Team present the essentials:  What are the common valuation methods (formulas) for B&B Inns? What’s the difference among financially viable, financially feasible, and lifestyle properties? And, what will banks finance? Until Next Week -  ~Kris Ullmer, PAII Executive Director Conference Update: New this year for the conference we will be helping to organize carpools to and from the airport and have a list online (which will be available shortly) of area restaurants within walking and short driving distance of the conference. We will also be adding area attractions and things to do as well in the near future. http://innkeepingshow.com/ News You Can Use: Driving Bookings with Amenities http://www.koddi.com/driving-bookings-amenities/  Over Half of Lodging Website Visitors Prefer to View Videos http://www.orourkehospitality.com/blog/over-half-of-hotel-website-visitors-prefer-to-view-videos Industry News: Nevada B&B's guild launches website http://www.nevadaappeal.com/news/16414899-113/nevada-bbs-guild-launches-website Social Media & SEO Changes Innkeepers Should be aware of: Bing Adds Mobile-Friendly Label To Their Mobile Search Results   http://searchengineland.com/bing-adds-mobile-friendly-label-to-their-mobile-search-results-218818 Featured Past PAII Webinar from our Archives Inn Property Valuation https://vimeo.com/user17593333/review/91226161/e78b8ef8d1 Innkeeping Recipes: From the Country Inns in the White Mountains: http://www.countryinnsinthewhitemountains.com/ Rum Raisin French Toast from the kitchen of the Inn at Ellis River http://www.countryinnsinthewhitemountains.com/recipe-Inn-at-Ellis-River.htm Upcoming Webinars: Please register at http://www.innkeeping.org/?page=webinars (you will need to login to your PAII account) Wednesday, June 10, 2015, 2:00 PM EST The Innkeeper's Dilemma - to Renew or not Renew your Trip Advisor Business Listing -Caldwell House Bed and Breakfast Wednesday, June 17, 2015, 2:00 PM EST Reputation Management with a Channel Manager Do you own the first page of Google Search results for your brand name? This webinar will focus on ways to manage your inn's online reputation. Learn how to use a channel manager to dominate the first page of Google for branded queries. -Cloudbeds Wednesday, June 24, 2015, 2:00 PM EST The 5 Greatest Marketing Challenges In a recent survey, over 400 innkeepers let us know their biggest marketing challenges. We will present practical solutions for the top five: planning your social media strategy, tracking return on investment, working with OTAs, understanding SEO, and perfecting your photos. -Bedandbreakfast.com Wednesday, July 1, 2015, 2:00 PM EST Email + Social Media: Strategies & Tools Let's be frank. It's tough being disciplined enough to send regular emails to your former guests and chat with them on social media. But studies consistently show that innkeepers who do enjoy more new guests and more repeat guests.This webinar will share with you some tools, strategies, and organizational tips you can use to hone your email and social marketing strategies. -Cloudbeds Wednesday, July 15, 2015, 2:00 PM EST Understanding the Guest Experience, presented by Liz Day Ever wondered what your guests experience during the entire booking process? Join Liz Day from RezStream as she helps you market your property better by understanding how guests find your website on the search engines, what they want when they arrive on your website, and how to guide them through the booking process. Don’t forget about the analytical reporting review as she helps you understand what you need to look at and how to process that information. - RezStream Wednesday, August 12, 2015, 2:00 PM EST Attracting Millennials to Your Bed and Breakfast The younger generation frequents different online mediums and also looks for different things out of life and travel. Attracting younger people to your bed and breakfast is key to business growth and knowing what attracts them and where to find them is important to long term business stability and sustainability. Learn how to customize your marketing to appeal to the younger generation, where to find them and what drives and motivates them.                 -Forfeng Designs/Forfeng Media Wednesday, August 19, 2015, 2:00 PM EST (Promo Webinar) RezStream Cloud, presented by Josh Wise Thinking of upgrading your reservation software? See why many hoteliers are talking about the RezStream Cloud. No longer do you need to be in the office to see what’s happening at the property, simply login to your account on your laptop, tablet, or smartphone. Learn about the benefits of the property management software and the features that helps you run your business better. - RezStream Wednesday, October 21, 2015, 2:00 PM EST 10 tax tips for B&Bs We will discuss the tax treatment of Bed & Breakfasts and give 10 tax tips every B&B owner should know.  We will discuss entity selection, maximizing deductions, tax minimization strategies, and long-term planning for the B&B owner. -Legare, Bailey and Hinske, LLC

Speakers Wanted for our January 2016 Conference

The Professional Association of Innkeeper International (PAII) is planning to hold our 2016 Conference & Trade Show in Austin, TX on January 10-14. We are pleased to invite you to propose to deliver keynotes, break-out sessions or even a 4-6 hour Pre-conference workshop. The Pre-Conference day would be Monday, January 11. Keynotes and break-outs will be presented on Tuesday, January 12 and Wednesday, January 13.

For over 20 years, PAII has been the only national association serving the owners and operators of Bed and Breakfast type inns. Like many other small business segments, many of our attendees are husband and wife teams, many of whom have left or retired the corporate world to pursue this intimate style of hospitality. And, like most small firms, they seek education about every aspect of running a business.

Please note: consultants or other types of vendors (current or would be) specific to the Innkeeping industry whose speaking proposals are accepted will be required to purchase a booth and participate in the Trade Show. (If your business is not a vendor to the innkeeping industry, that requirement would be waived.) If you are based in Texas, you may qualify for our “made in TX” table-top section, for which the cost is lower than a booth.

We thank you in advance for your interest in joining us in Austin! Please address an questions to conference@paii.org.

Please download and return the fillable form for consideration:

http://c.ymcdn.com/sites/innkeeping.site-ym.com/resource/resmgr/smcions/2016_Innkeeping_Conference_P.pdf