Tuesday, June 30, 2015

PAII News You Can Use 6-30-2015

Recently, PAII Board member Jack North met with AH&LA (American Hotel & Lodging Association), and met with legislators, advocating a ‘level playing field’ for all lodging properties – watch for his report coming soon!
He also attended the Federal Trade Commission Workshop (FTC), Washington, DC, June 9, 2015 The “Sharing Economy” For PAII. Check out his report at http://paiiinnkeepers.blogspot.com/2015/06/federal-trade-commission-workshop-ftc.html

PAII will be gathering resources and information on an ongoing basis about Airbnb and other sharing economy issues as a resource for our members.

Next week Kris’s Executive Director regular introduction for news you can use will return. We consider it a priority to let members and industry leaders know that PAII is very aware of how the sharing economy is impacting our industry.

News You Can Use:
Types of Emails Guests Are Most Likely to Open

Industry News:
Amazing U.S. Bed & Breakfast Statistics [Infographic]

Social Media & SEO Changes Innkeepers Should be aware of:
Google Experiments with Amenity Data

Featured Past PAII Webinar from our Archives:
The Well Dressed Plate

Innkeeping Recipes:
From the North Carolina Bed and Breakfasts and Inns http://www.ncbbi.org
Upside Down Pear Ginger Cake from the kitchen of the Rosemary House B&B

Conference Update:

Upcoming Webinars (free for members)
Please register at http://www.innkeeping.org/?page=webinars (you will need to login to your PAII account)
Wednesday, July 1, 2015, 2:00 PM EST
Email + Social Media: Strategies & Tools
Let's be frank. It's tough being disciplined enough to send regular emails to your former guests and chat with them on social media. But studies consistently show that innkeepers who do enjoy more new guests and more repeat guests.This webinar will share with you some tools, strategies, and organizational tips you can use to hone your email and social marketing strategies.

Wednesday, July 8, 2015, 2:00 PM EST
How Associations can use Social Media to help market their members
Learn how associations can use social media to help promote their members, the channels that are available to them and how to best aggregate and distribute content.
–PAII Staff
Open at all Attendees: Register now at:

Wednesday, July 15, 2015,  2:00 PM EST
Understanding the Guest Experience, presented by Liz Day
Ever wondered what your guests experience during the entire booking process? Join Liz Day from RezStream as she helps you market your property better by understanding how guests find your website on the search engines, what they want when they arrive on your website, and how to guide them through the booking process. Don’t forget about the analytical reporting review as she helps you understand what you need to look at and how to process that information.

Please visit http://paiiinnkeepers.blogspot.com/2015/06/upcoming-paii-webinars.html for a full list of upcoming webinars.

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