Wednesday, January 27, 2016, 2:00 PM EST
Reputation Management, Responding to Reviews Best Practices
What sites allow management responses, best practices do and don'ts for responding. How to deal with internet trolls leaving negative reviews, and how to get people to leave reviews on the media platforms that will return the best search engine optimization value and the greatest "eyes on" your positive reviews.
This the last webinar that is open to all state and local association members (please join PAII if you are interested in attending additional webinars)
Wednesday, February 3, 2015, 2:00 PM EST
How to convert your visitors into bookers?
Nowadays the web has become a powerful search engine tool for travelers. Innkeepers must make sure that their websites transmit quality, professionalism and credibility together with a good design and comfortable look-and-feel. But how well does your current online presence convert online visitors to bookers? One of the most important aspects for your online success has to do with the way your business is presented. Creating a high-conversion website is definitely not easy but there are many important details that must be taken into account.
Wednesday, February 10, 2016, 2:00 PM EST
BATTER UP: Come take a swing at creating the perfect PR pitch
This workshop will be performed LIVE and use attending B&Bs to come up with public relations suggestions for the innkeepers, in the present webinar, who wish to provide their inn on-the-spot for a quick look at possible PR tactics that could garner media and guests for their specific properties. Come one, come all... step up to the plate and let's knock this one out of the park together!
Maria Coder in a reporter turned publicist and the founder of Bed & Brunch pr. She specializes in getting inns into the news.
Wednesday, February 17, 2016, 2:00 PM EST
B&B Photography DIY Tips & Tricks Part Two
How you can get good looking food shots with what you already have to work with. We'll cover things to consider before and during your food shooting session, primarily using your smart phone and available lighting. With the right planning and a sharp eye, there's no reason you can't get some nice photos to help entice those new visitors.
Wednesday, February 24, 2016, 2:00 PM EST
Hacking - Is Your Site a Sitting Duck?
Lisa Kolb will show you how to tell if your site is secure or if hackers have an open door to infiltrate your site and use it for advertising unsavory items or even to take your site down. Security has become more important than ever before - make sure you are taking steps to keep your site safe.
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