News You Can Use - our weekly cruise thru the issues and topics
for the business of Innkeeping.
Your weekly News You Can Use regularly includes 5 categories:
1. News You Can Use - practical, hands-on Innkeeping tips ranging from photography to knife sharpening to using guest reviews to growing your email list.
2. Industry News - what's happening with travel websites / fraudulent travel websites, key travel trends, OTA fees and (almost) all things Google.
3. Social Media & SEO Changes Innkeepers need to know - tools for publishing and managing your social media marketing, plus roll-outs and often a 'how to' use.
4. Featured Past PAII Webinar from our Archives - a recent presentation from industry experts (partners, innkeepers, related businesses): insurance, cooking class, marketing challenges, non-room revenue.
5. Innkeeping Recipes - to inspire you!
We invite you to tell us what you think - are these topics relevant to your business? Why or why not? What additional topics would you like to see addressed? Send your thoughts to me at kris@paii.org. I look forward to hearing from you!
And, in this issue ...
Top Ten lists highlight the best of the best - and Awesome Food Photography does this plus 1 with tips for food photography using any camera, including a smart phone camera! And, we agree with Jumping Rocks: it is still surprising that many B&B websites have no pictures of breakfast ... this is a missed opportunity to differentiate a B&B from other lodging - including vacation rentals. Props and propping, styling, composition, and a sense of life elevate the appeal of a food image ... and discover the 'secret sauce' of food photography in the bonus video!
Foursquare Enters Trip Planning Melee (and let's keep in mind the definition of melee: a noisy confused fight or conflict!), with Trip Tips: a new way to plan travel with help from friends. Foursquare says it's simple-"tell us where you're going and we'll give you a link to share with friends. All of their suggestions are collected into a list with a map, which is saved to your phone for on-the-go access." Let's encourage those 'friends' to recommend their B&B experience!
Opportunity knocks - or clicks - our Jobs Wanted / Offered page is growing with postings for positions throughout the country! This posting service is YOURS to use, whether you are in the job wanted or job offered category. See the link below.
'til next week -
Kris Ullmer, PAII Executive Director
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