Friday, February 12, 2016

PAII News You Can Use for 2/10/2016

We are committed to fostering a knowledgeable, caring and conscientious community of professional innkeepers,
networking with each other throughout the world. 
Your Weekly News & Updates
News You Can Use - our weekly cruise thru the issues and topics 
for the business of Innkeeping.

Your weekly News You Can Use regularly includes 5 categories:
1. News You Can Use - practical, hands-on Innkeeping tips ranging from photography to knife sharpening to using guest reviews to growing your email list.

2. Industry News - what's happening with travel websites / fraudulent travel websites, key travel trends, OTA fees and (almost) all things Google. 

3. Social Media & SEO Changes Innkeepers need to know - tools for publishing and managing your social media marketing, plus roll-outs and often a 'how to' use. 

4. Featured Past PAII Webinar from our Archives - a recent presentation from industry experts (partners, innkeepers, related businesses): insurance, cooking class, marketing challenges, non-room revenue.

5. Innkeeping Recipes - to inspire you!

We invite you to tell us what you think - are these topics relevant to your business? Why or why not? What additional topics would you like to see addressed? Send your thoughts to me at I look forward to hearing from you!

And, in this issue ...
Top Ten lists highlight the best of the best - and Awesome Food Photography does this plus 1 with tips for food photography using any camera, including a smart phone camera! And, we agree with Jumping Rocks: it is still surprising that many B&B websites have no pictures of breakfast ... this is a missed opportunity to differentiate a B&B from other lodging - including vacation rentals. Props and propping, styling, composition, and a sense of life elevate the appeal of a food image ... and discover the 'secret sauce' of food photography in the bonus video!

Foursquare Enters Trip Planning Melee (and let's keep in mind the definition of melee: a noisy confused fight or conflict!), with Trip Tips: a new way to plan travel with help from friends. Foursquare says it's simple-"tell us where you're going and we'll give you a link to share with friends. All of their suggestions are collected into a list with a map, which is saved to your phone for on-the-go access." Let's encourage those 'friends' to recommend their B&B experience!

Opportunity knocks - or clicks - our Jobs Wanted / Offered page is growing with postings for positions throughout the country! This posting service is YOURS to use, whether you are in the job wanted or job offered category. See the link below.

'til next week - 
Kris Ullmer, PAII Executive Director
News You Can Use:
Awesome Food Photos with any camera: 11 Tips

Industry News:
Google & TrustYou Partner to Display Meta-Reviews in Search Read more.....

Social Media & SEO Changes Innkeepers need to know: Foursquare enters trip planning melee with Trip Tips  Read more.....

Featured Past PAII Webinar from our Archives:
B&B Photography DIY Tips & Tricks Part One
And don't forget our upcoming PAII webinar next week, the second in the series, B&B Photography DIY Tips & Tricks Part Two

Innkeeping Recipes:
Crustless Cranberry Pie from the kitchen of Pine Crest Farms B&B
Association Leader Round Tables
Second and Fourth Mondays of Every Month, 2:00 PM-4:00 PM EST
All State and Regional Association Board Members and Executive Directors are welcome to attend, contribute and participate in the round tables. 

For more information visit

Help Wanted/Offered
New posting!
Attention: experienced and aspiring innkeepers, we are seeking proposals for a new innkeeper opportunity in Wine Country along California's Central Coast. We are designing and building an 11-room boutique hotel and wine-bar in Old Town Orcutt, and are interested in meeting innkeeper partner couples to live in brand new accommodations and manage the B & B and wine bar. The projected opening date is March 2017, but we'd like to meet prospective innkeepers soon for input on the interior design. Have you any suggestions as to how we might find such an innkeeper couple? Please contact me via email or cell phone at805-798-0010 or email.JEFFREY WEINSTEIN 

Check out a new page on our website! Help Wanted/OfferedDo you have an inn? Looking for an inn position? Please send your requirements to
Upcoming Webinars (free for members)
(you will need to login to your PAII account but you may need to reset your password as the new site did not transfer your old passwords)

Wednesday, February 17, 2016, 2:00 PM EST
B&B Photography DIY Tips & Tricks Part Two
How you can get good looking food shots with what you already have to work with. We'll cover things to consider before and during your food shooting session, primarily using your smart phone and available lighting. With the right planning and a sharp eye, there's no reason you can't get some nice photos to help entice those new visitors.

Wednesday, February 24, 2016, 2:00 PM EST
Hacking - Is Your Site a Sitting Duck?
Lisa Kolb will show you how to tell if your site is secure or if hackers have an open door to infiltrate your site and use it for advertising unsavory items or even to take your site down. Security has become more important than ever before - make sure you are taking steps to keep your site safe.

Professional Association of Innkeepers International
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