Wednesday, February 24, 2016

PAII News You Can Use for 2/24/2016

We are committed to fostering a knowledgeable, caring and conscientious community of professional innkeepers,
networking with each other throughout the world. 
Your Weekly News & Updates
News You Can Use - our weekly cruise thru the issues and topics 
for the business of Innkeeping.

Not all News You Can Use is going to be upbeat - although the 'singing CPA' (in the Common Sense: 6 Tax Tips for Innkeepers) comes close! 

Measuring Airbnb's Real Threat... 

On the heels of a legislative loss for Virginia's B&B community* (and all legally licensed & insured lodging) comes another study documenting the impact of Airbnb. And, we certainly take note that the 2 top cities of Airbnb growth (exceeding 275%) are Richmond and Norfolk, Virginia. 

The CBRE report provides market-by-market insights comparing Airbnb data to hotel data.  It focused its research into Airbnb because of the company's impact in traditional hotel markets as well as its domination (emphasis ours) of a competitive set - as measured by Google Trends - that includes VRBOHomeAway, and FlipKey. (some familiar names here...)

The ADR (average daily rate) for Airbnb rooms was $148.42, while hotels had an ADR of $119.11 and a traditional bed and breakfast was $103.25. Airbnb exerts a downward pressure on hotel room pricing during big events and other crowded periods...

After you've digested the bar-graphs, we suggest you read a second article (link at bottom of the article page):  The Very Profitable Life of the Airbnb Superhost - and you'll note that the Skift report comments : "The only reason these hosts aren't heralded as great hosts by Airbnb - they are almost always the most highly reviewed by guests - is that they run counter to the "savior of the middle class" narrative Airbnb is now hoping will win it political battles."

And, to comment on the aforementioned political battle, Jack North (Mayhurst Inn, Orange VA) who attended and attempted (many constituents were denied or given 5 seconds) to testify at the hearings writes:

*February 16: The vote to send the revised Airbnb sponsored SB 416 and SB 571 to the whole Senate was a loss for all Virginians (8-6-1), especially for our 600 legal B&Bs, and for the safety and security of the tens of thousands of guests to the Commonwealth that will stay in these totally unregulated "homes" if this bill gets signed into law.  The bill passed the full Senate (20-19) BY ONE VOTE.    The only way to stop it is if the Governor vetos it.   

Quite simply Airbnb is offering to collect and pay taxes from the thousands of their "hosts" (about 4000 in Virginia) in turn for not having to tell who they are, where they are, not requiring compliance with building, fire, safety, health, and ABC codes laws and regulations, not allowing an audit of, or and visibility into, the details associate with their listings, and not even guaranteeing that all Airbnb properties are paying the proper taxes. Essentially Airbnb is saying "trust us" rather than the local governments.

Til next week ... 
Kris Ullmer, PAII Executive Director
News You Can Use:
Common Cents: 6 Tax Tips for Innkeepers

Industry News:
Measuring Airbnb's Real Threat to U.S. Hotels 
Using Industry Metrics  Read more.....

Social Media & SEO Changes Innkeepers 
need to knowGoogle My Business Now Surfacing Web Verify Option  Read more.....

Featured Past PAII Webinar from our Archives: History As Instructor: Lessons Learned From 40 Years  Check it out......

Blueberry Citrus Muffins from the Kitchen of Antiquities' Wellington Inn
Association Leader Round Tables
Second and Fourth Mondays of Every Month, 2:00 PM-4:00 PM EST

Monday, February 29, 2016, 2:00-4:00 PM EST   (rescheduled from the 22)
Association Webinars (Open to All)
Topic: Member Acquisition Association Leader Round Table(We will be discussing outreach to area B&Bs, new B&Bs and Aspiring Innkeepers)
  • How are you finding new B&Bs? 
  • Has your association gone through Google maps or B&B directories to find existing B&Bs?
  • Are you retargeting past members after a certain amount of time?
  • Do you have google alerts set up for new B&B openings or sales?

All State and Regional Association 
Board Members and Executive Directors 
are welcome to attend, contribute and participate in the round tables. 

For more information visit

Help Wanted/Offered
New posting!
Attention: experienced and aspiring innkeepers, we are seeking proposals for a new innkeeper opportunity in Wine Country along California's Central Coast. We are designing and building an 11-room boutique hotel and wine-bar in Old Town Orcutt, and are interested in meeting innkeeper partner couples to live in brand new accommodations and manage the B & B and wine bar. The projected opening date is March 2017, but we'd like to meet prospective innkeepers soon for input on the interior design. Have you any suggestions as to how we might find such an innkeeper couple? Please contact me via email or cell phone at 805-798-0010 or email.JEFFREY WEINSTEIN 

Check out a new page on our website! Help Wanted/OfferedDo you have an inn? Looking for an inn position? Please send your requirements to
Upcoming Webinars (free for members)
(you will need to login to your PAII account but you may need to reset your password as the new site did not transfer your old passwords)

Wednesday, February 24, 2016, 2:00 PM EST
Hacking - Is Your Site a Sitting Duck?
Lisa Kolb will show you how to tell if your site is secure or if hackers have an open door to infiltrate your site and use it for advertising unsavory items or even to take your site down. Security has become more important than ever before - make sure you are taking steps to keep your site safe.
-Presented by Acorn Internet
Wednesday, March 2, 2016, EST Association Webinars (Open to All)
Association Webinar: The Future of Member Involvement in the Electronic Age
-Presented by PAII Staff
Register now at

Wednesday, March 9 (Blackout Date)

Monday, March 14, 2016, 2:00-4:00 PM EST   
Association Webinars (Open to All)
Topic: Member Acquisition, round two. Association Leader Round Table
(We will be discussing what other venues and ways are associations using to attract new members) 
Register at

Wednesday, March 16, 2016, 2:00 PM EST
Online Marketing Playbook
Overview: Jumping into the world of online marketing for your property can seem overwhelming. This playbook helps you make sense of all the options, helps you understand where to focus your attention first and gets you on the way to success with online marketing for your property.
Learning Objectives: At the end of this webinar you'll know: How to use digital assets like your website and online review sites to increase occupancy. Which (if any) OTAs are right for your property to partner with. How to stay on top of all the digital marketing channels while staying focused on your guests.
Presented by innRoad

Professional Association of Innkeepers International
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