Tuesday, May 12, 2015

PAII News You Can Use 5-12-2015


We begin with 2 articles discussing online reviews which factor into your inn’s Online Reputation.  

There is a significant correlation between online reputation and bookings: 78% of travelers say reviews help them feel more confident in their booking decisions, while 53% of them will simply ignore a hotel that has no reviews. Consumers are relying more heavily on user-generated content than on self-promotional advertisements and studies confirm that 95% of travelers say online reviews are completely trustworthy. (!!)

The spotlight on Millennials continues in “How Hotels Can Challenge Airbnb for Millennials' Hearts”.  We highly recommend clicking on the “2014 report” link which analyzes the millennial business traveler vs the millennial leisure traveler. MBT’s spend more per business trip due to the stage of their career; they’re not brand loyal yet, and loyalty built with current millennial business travelers will carry over to leisure travelers eventually.

Another option for your marketing plan soon:  Amazon Destinations.  With the tag line: “Hit the road: Book local getaways” you won’t see any flight options as Amazon Destinations emphasizes drive destinations and weekend getaways.  This could be a good fit for Inns & B&Bs.  Properties set their own rates and availability calendars through the Amazon Local Business Portal, could discount rooms when it makes sense and offer full-price inventory during peak periods to “a large qualified audience,” the Amazon sales pitch states.

We wrap up this issue with a focus on food.  Does your food photography entice guests?  Beth Campbell & Christian Giannelli share tips in the Featured Past PAII Webinar from our Archives.

The Bed and Breakfast Association of Kentucky http://www.kentuckybb.com/ is the source of our featured recipe:  Lemon Souffle' Pancakes from the kitchen of the 1851 Historic Maple Hill Manor B&B.
Thanks for reading!
~Kris Ullmer, PAII Executive Director  kris@paii.org
Deadline for entering is June 1, 2015: Details and Contest Rules for the PAII Member’s Recipe Contest For Our Summer Innkeeping Now Magazine! http://paiiinnkeepers.blogspot.com/2015/05/paii-recipe-contest-for-our-summer.html and PAII Photo Contests For Our Summer Innkeeping Now Magazine! http://paiiinnkeepers.blogspot.com/2015/05/photo-contests-for-our-summer.html
Welcome to our first International Vendor! Little Hotelier, read more about them at http://paiiinnkeepers.blogspot.com/2015/05/welcome-to-our-first-international.html
News You Can Use:
5 Ways To Leverage The Hidden Benefits Of Online Reviews

From Lookers To Bookers: How Your Online Reputation Can Be Your Best (Or Worst) Asset

Industry News:
How Lodging Can Challenge Airbnb for Millennials' Hearts

Amazon Travel Launches New Brand, Amazon Destinations

Social Media & SEO Changes Innkeepers Should be aware of:
Buffer adds Scheduling for Pinterest

Featured Past PAII Webinar from our Archives
Food Photography (some tips to help you take your contest photos!)

Innkeeping Recipes:
From the Bed and Breakfast Association of Kentucky http://www.kentuckybb.com/
Lemon Souffle' Pancakes from the kitchen of the 1851 Historic Maple Hill Manor B&B and Alpaca & Llama Farmhttp://www.kentuckybb.com/recipes.php?r=14
Upcoming Webinars (free for members)
 (More dates and topics coming soon!) Please register at http://innkeeping.site-ym.com/forums/Posts.aspx?topic=1097789 (you will need to login)
Wednesday, May 20, 2015, 2:00 PM EST
Pros & Cons of offering Pet Friendly Rooms
Before you open or convert your property to being pet friendly, you must first decide if you are willing to make your property accommodate the needs, wants and potential issues as well as the potential profits that pets and their owners can bring to your property. Learn about the pros and cons of offering pet friendly rooms, where and how to advertise and how to make sure your property is covered for liability.
-Forfeng Designs/Forfeng Media

Wednesday, June 10, 2015, 2:00 PM EST
The Innkeeper's Dilemma - to Renew or not Renew your Trip Advisor Business Listing
-Caldwell House Bed and Breakfast

Wednesday, June 17, 2015, 2:00 PM EST
Reputation Management with a Channel Manager
Do you own the first page of Google Search results for your brand name? This webinar will focus on ways to manage your inn's online reputation. Learn how to use a channel manager to dominate the first page of Google for branded queries.

Wednesday, June 24, 2015, 2:00 PM EST
The 5 Greatest Marketing Challenges
In a recent survey, over 400 innkeepers let us know their biggest marketing challenges. We will present practical solutions for the top five: planning your social media strategy, tracking return on investment, working with OTAs, understanding SEO, and perfecting your photos.

Wednesday, July 1, 2015, 2:00 PM EST
Email + Social Media: Strategies & Tools
Let's be frank. It's tough being disciplined enough to send regular emails to your former guests and chat with them on social media. But studies consistently show that innkeepers who do enjoy more new guests and more repeat guests.
This webinar will share with you some tools, strategies, and organizational tips you can use to hone your email and social marketing strategies.

Wednesday, July 15, 2015, 2:00 PM EST
Understanding the Guest Experience, presented by Liz Day
Ever wondered what your guests experience during the entire booking process? Join Liz Day from RezStream as she helps you market your property better by understanding how guests find your website on the search engines, what they want when they arrive on your website, and how to guide them through the booking process. Don’t forget about the analytical reporting review as she helps you understand what you need to look at and how to process that information.

Wednesday, August 19, 2015, 2:00 PM EST
RezStream Cloud, presented by Josh Wise
Thinking of upgrading your reservation software? See why many hoteliers are talking about the RezStream Cloud. No longer do you need to be in the office to see what’s happening at the property, simply login to your account on your laptop, tablet, or smartphone. Learn about the benefits of the property management software and the features that helps you run your business better.

Have questions about PAII? Email questions@paii.org

Professional Association of Innkeepers International  l  295 Seven Farms Drive, Suite C-236
Charleston, SC 29492  l  membership@paii.org  l  856-310-1102  l  www.innkeeping.org

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