Tuesday, May 19, 2015

PAII News You Can Use 5-19-2015

In this week’s News You Can Use
Getting a negative online review is like getting a slap in the face – and in fact, “SLAPP” laws (Strategic Litigation Against Public Participation) made legal recourse available for ‘false statements of fact’. However, a majority of states have now enacted “anti-SLAPP” laws, which are then invoked by the consumer.  Where does that leave you, the innkeepers, when a negative review has been posted? At the keyboard once again, carefully crafting a response to turn an undesirable customer comment into a positive one, while demonstrating to potential guests your concern for the guest experience and your inn. Gain more insight at How to respond to negative online reviews.
Our sincere congratulations to PAII members Tog and Doreen Pearson, as they celebrate the 30th anniversary of putting out the welcome mat for visitors to Greenwich, Connecticut.  From ‘white elephant'  to ‘boarding house’ to gracious inn, the Stanton House has earned an outstanding reputation and occupancy rate to match. Now, the newest challenge:  "There's a lot of pressure from Airbnb, especially as you go farther upstate," Doreen Pearson said. "We have lots of inspections and licensing and that all costs money. ... It's not an even playing field at all."    Read more at Greenwich B&B marks anniversary in uncertain times for inns
Not just for “newtons” anymore – have you ever served figs at breakfast?  This unusual baked fruit dish is a welcome starter on a chilly morning – which happens now and then in Minnesota. We discovered this nutrition-rich (anti-oxidant, calcium, iron and more) recipe on the website of the Minnesota B&B Association.
Enjoy – and be inspired!
-Kris Ullmer, PAII Executive Director

Deadline for entering is June 1, 2015: Details and Contest Rules for the PAII Member’s Recipe Contest For Our Summer Innkeeping Now Magazine! http://paiiinnkeepers.blogspot.com/2015/05/paii-recipe-contest-for-our-summer.html and PAII Photo Contests For Our Summer Innkeeping Now Magazine! http://paiiinnkeepers.blogspot.com/2015/05/photo-contests-for-our-summer.html

News You Can Use:
How to respond to negative online reviews (this one is very interesting because it talks about the SLAPP laws)

Light and Lines, Technical Tips and Tricks for Shooting Interior, Architectural and Still Life Photography

Industry News:
Greenwich B&B marks anniversary in uncertain times for inns

Hospitality industry looks for regulation of short-term rentals

Social Media & SEO Changes Innkeepers Should be aware of:
Bing Showing Most Recent Facebook Post in Company Knowledge Graphs

Featured Past PAII Webinar from our Archives:
Budgeting and Bookkeeping for B&Bs

Innkeeping Recipes:
From the  Minnesota Bed and Breakfast Association http://www.minnesotabedandbreakfasts.org/
Baked Figs w/Mascarpone & crushed amaretti from the kitchen of the Rivertown Inn

Don’t forget, We have set up an e-mail address questions@PAII.org for you to ask questions and make comments directly to your board.

Upcoming Webinars (free for members)

Please register at http://www.innkeeping.org/?page=webinars (you will need to login to your PAII account)

Wednesday, May 20, 2015, 2:00 PM EST
Pros & Cons of offering Pet Friendly Rooms
Before you open or convert your property to being pet friendly, you must first decide if you are willing to make your property accommodate the needs, wants and potential issues as well as the potential profits that pets and their owners can bring to your property. Learn about the pros and cons of offering pet friendly rooms, where and how to advertise and how to make sure your property is covered for liability.

Wednesday, June 10, 2015, 2:00 PM EST
The Innkeeper's Dilemma - to Renew or not Renew your Trip Advisor Business Listing

Wednesday, June 17, 2015, 2:00 PM EST
Reputation Management with a Channel Manager
Do you own the first page of Google Search results for your brand name? This webinar will focus on ways to manage your inn's online reputation. Learn how to use a channel manager to dominate the first page of Google for branded queries.

Wednesday, June 24, 2015, 2:00 PM EST
The 5 Greatest Marketing Challenges
In a recent survey, over 400 innkeepers let us know their biggest marketing challenges. We will present practical solutions for the top five: planning your social media strategy, tracking return on investment, working with OTAs, understanding SEO, and perfecting your photos.

Wednesday, July 1, 2015, 2:00 PM EST
Email + Social Media: Strategies & Tools
Let's be frank. It's tough being disciplined enough to send regular emails to your former guests and chat with them on social media. But studies consistently show that innkeepers who do enjoy more new guests and more repeat guests.This webinar will share with you some tools, strategies, and organizational tips you can use to hone your email and social marketing strategies.

Wednesday, July 15, 2015, 2:00 PM EST
Understanding the Guest Experience, presented by Liz Day
Ever wondered what your guests experience during the entire booking process? Join Liz Day from RezStream as she helps you market your property better by understanding how guests find your website on the search engines, what they want when they arrive on your website, and how to guide them through the booking process. Don’t forget about the analytical reporting review as she helps you understand what you need to look at and how to process that information.

Wednesday, August 12, 2015, 2:00 PM EST
Attracting Millennials to Your Bed and Breakfast
The younger generation frequents different online mediums and also looks for different things out of life and travel. Attracting younger people to your bed and breakfast is key to business growth and knowing what attracts them and where to find them is important to long term business stability and sustainability. Learn how to customize your marketing to appeal to the younger generation, where to find them and what drives and motivates them.                

Wednesday, August 19, 2015, 2:00 PM EST (Promo Webinar)
RezStream Cloud, presented by Josh Wise
Thinking of upgrading your reservation software? See why many hoteliers are talking about the RezStream Cloud. No longer do you need to be in the office to see what’s happening at the property, simply login to your account on your laptop, tablet, or smartphone. Learn about the benefits of the property management software and the features that helps you run your business better.

Wednesday, October 21, 2015, 2:00 PM EST
10 tax tips for B&Bs
We will discuss the tax treatment of Bed & Breakfasts and give 10 tax tips every B&B owner should know.  We will discuss entity selection, maximizing deductions, tax minimization strategies, and long-term planning for the B&B owner.

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