Tuesday, May 26, 2015

PAII News You Can Use 5-26-2015


Our Recipe & Photo Contest dishes up social media exposure: 
There’s still time (but not much) to send in your entries for our recipe and photo contest. What sets your savory egg dish apart from the rest? Is there a secret (that you’re willing to share) to your pancakes? Our Summer photo categories are exterior porches, interior dining room, and breakfast (a plate close up).  And remember – entries will be featured in the monthly e-newsletter, posted on PAII’s Facebook and Google+ pages and the winners will be featured in the quarterly Innkeeping Now Magazine. Check out ‘the rules’ at Photo and Recipe Contests.  Contest closes June 15th (extended deadline).

If You’ve Got It, Flaunt It: Amenities Influence Booking Decisions: 
Every innkeeper’s marketing aims to influence the booking decisions of travelers – to choose their inn, of course. With the essentials covered – price, reviews, location, convenience – travelers look to amenities.  Which ones?   Here’s the top 3: free in-room Wi-Fi (74%), free Breakfast (60%) and in-room amenities (58%).  Read more on prioritizing your marketing message at Driving Bookings With Amenities.

It’s Like a Puzzle – 2016 Innkeeping Conference in Austin:
The frame of your 2016 Innkeeping Conference is in place – and we’re now putting the pieces in place to complete the picture. Speakers for general and breakout sessions, industry partners for the trade show, presenters for the Association Leaders meeting and Aspiring Innkeepers Seminar – are being selected.  As commitments and contracts are finalized, we’ll add the info to our Innkeeping Show website.  Here’s a tidbit:  the first exhibitor to join the trade show is an international company! 

A new website for the Nevada B&B Guild:
KUDOS to the Nevada Bed & Breakfast Guild – they have a stunning new website. We especially like the “Let’s Build Your Itinerary” feature.  Read more at Industry News.

From our Archives:  Inn Property Valuation presented at the 2014 Innkeeping Show
Inquiring minds – innkeepers planning to sell their inn (which is everyone, eventually), aspiring innkeepers  – want to know ‘what is the inn worth?’  The B&B Team present the essentials:  What are the common valuation methods (formulas) for B&B Inns? What’s the difference among financially viable, financially feasible, and lifestyle properties? And, what will banks finance?
Until Next Week -
 ~Kris Ullmer, PAII Executive Director

Conference Update:
New this year for the conference we will be helping to organize carpools to and from the airport and have a list online (which will be available shortly) of area restaurants within walking and short driving distance of the conference. We will also be adding area attractions and things to do as well in the near future.

News You Can Use:
Driving Bookings with Amenities

Over Half of Lodging Website Visitors Prefer to View Videos

Industry News:
Nevada B&B's guild launches website

Social Media & SEO Changes Innkeepers Should be aware of:
Bing Adds Mobile-Friendly Label To Their Mobile Search Results  

Featured Past PAII Webinar from our Archives
Inn Property Valuation

Innkeeping Recipes:
From the Country Inns in the White Mountains: http://www.countryinnsinthewhitemountains.com/
Rum Raisin French Toast from the kitchen of the Inn at Ellis River

Upcoming Webinars:
Please register at http://www.innkeeping.org/?page=webinars (you will need to login to your PAII account)

Wednesday, June 10, 2015, 2:00 PM EST
The Innkeeper's Dilemma - to Renew or not Renew your Trip Advisor Business Listing

Wednesday, June 17, 2015, 2:00 PM EST
Reputation Management with a Channel Manager
Do you own the first page of Google Search results for your brand name? This webinar will focus on ways to manage your inn's online reputation. Learn how to use a channel manager to dominate the first page of Google for branded queries.

Wednesday, June 24, 2015, 2:00 PM EST
The 5 Greatest Marketing Challenges
In a recent survey, over 400 innkeepers let us know their biggest marketing challenges. We will present practical solutions for the top five: planning your social media strategy, tracking return on investment, working with OTAs, understanding SEO, and perfecting your photos.

Wednesday, July 1, 2015, 2:00 PM EST
Email + Social Media: Strategies & Tools
Let's be frank. It's tough being disciplined enough to send regular emails to your former guests and chat with them on social media. But studies consistently show that innkeepers who do enjoy more new guests and more repeat guests.This webinar will share with you some tools, strategies, and organizational tips you can use to hone your email and social marketing strategies.

Wednesday, July 15, 2015, 2:00 PM EST
Understanding the Guest Experience, presented by Liz Day
Ever wondered what your guests experience during the entire booking process? Join Liz Day from RezStream as she helps you market your property better by understanding how guests find your website on the search engines, what they want when they arrive on your website, and how to guide them through the booking process. Don’t forget about the analytical reporting review as she helps you understand what you need to look at and how to process that information.

Wednesday, August 12, 2015, 2:00 PM EST
Attracting Millennials to Your Bed and Breakfast
The younger generation frequents different online mediums and also looks for different things out of life and travel. Attracting younger people to your bed and breakfast is key to business growth and knowing what attracts them and where to find them is important to long term business stability and sustainability. Learn how to customize your marketing to appeal to the younger generation, where to find them and what drives and motivates them.                

Wednesday, August 19, 2015, 2:00 PM EST (Promo Webinar)
RezStream Cloud, presented by Josh Wise
Thinking of upgrading your reservation software? See why many hoteliers are talking about the RezStream Cloud. No longer do you need to be in the office to see what’s happening at the property, simply login to your account on your laptop, tablet, or smartphone. Learn about the benefits of the property management software and the features that helps you run your business better.

Wednesday, October 21, 2015, 2:00 PM EST
10 tax tips for B&Bs
We will discuss the tax treatment of Bed & Breakfasts and give 10 tax tips every B&B owner should know.  We will discuss entity selection, maximizing deductions, tax minimization strategies, and long-term planning for the B&B owner.

No comments:

Post a Comment