Tuesday, May 5, 2015

PAII News You Can Use 5-5-2015


You showed us – that you are eager for ‘news you can use’ to operate your B&B, your business, or your future B&B.  How so? Last month, our first edition of the monthly e-newsletter (INNfo) was ‘opened’ by over 1/3 of you – more than 3500 views from present/previous PAII members. 

The weekly ‘news you can use’ which you’re reading now is opened by over 42% of recipients – this is sent to current PAII members only.We’ll now be sending both of these e-newsletters to all of you – and of course, we look forward to welcoming back many of you to PAII membership, now that you can see one of the membership services.  And, when you look at that inviting list of upcoming webinars, know that renewing your PAII membership will grant you access.

Meet your PAII Board of Directors: Jerry Phillips-Wisconsin, Jack North-Virginia, Julie Rosen-Missouri, Kris Ullmer-Exec. Director, Lynn Carlson – North Carolina, Janice DeLerno - Louisiana.  (Missing:  Heather Turner - Connecticut)

Here we are on the steps of the Mayhurst Inn, where we met for 2+ days to strategically plan ‘what’s next’ for PAII … I thank each of these innkeepers for taking the time away from their inn, traveling at their own expense , and investing their analytical and creative skills.  Jack & Pat at the Mayhurst Inn generously put us up and put up with us! We dug thru boxes of files, longed for a cassette recorder to play the ‘aspiring innkeeper education series’ from the 1990’s, and focused on renewing and positioning PAII programs to continue to be the ‘go-to’ association for our industry.

In this issue of News You Can Use: While any B&B stay is special, many innkeepers create special packages, often with a local flavor, to entice guests – these aren’t discounts, but rather packages that up-sell services / amenities and save the guest time – which has been called the ‘new currency’. “Best Practices For Displaying Special Offers On Your Website” gives tips for making your packages simply irresistible.

You’ll sleep better knowing that Twitter has added a “Retweet with Comment” feature … problem solved!

Thanks to our friends at bedandbreakfast.com, what we know has been confirmed: 3 out of 4 travelers say B&Bs have better amenities than hotels – and the info grid shows just that in “Hotels vs Bed & Breakfasts”!
An excellent source of innkeeper-tested recipes is often your state bed & breakfast association’s website! The innkeepers in Indiana share their favorite recipes (link in article below) and we especially like the 14 categories (including “just peachy”) from which to choose.  Enjoy!

‘til next week
-Kris Ullmer, PAII Executive Director

Details and Contest Rules for the PAII Member’s Recipe Contest For Our Summer Innkeeping Now Magazine! http://paiiinnkeepers.blogspot.com/2015/05/paii-recipe-contest-for-our-summer.html and PAII Photo Contests For Our Summer Innkeeping Now Magazine! http://paiiinnkeepers.blogspot.com/2015/05/photo-contests-for-our-summer.html

News You Can Use:
Best Practices For Displaying Special Offers On Your Website
5 Ways Lodging Can Use Twitter’s 'Retweet with Comment' Feature http://www.e-marketingassociates.com/5-ways-hotels-can-use-twitters-retweet-with-comment-feature/#comment-2246

Industry News:
Hotels vs. bed and breakfasts [INFOGRAPHIC] http://www.bedandbreakfast.com/info/travelers/travel-inspiration-guides/hotels-vs-bed-and-breakfasts
Surprise! Airbnb comes in dead last as Millennials’ preferred accommodation

Social Media & SEO Changes Innkeepers Should be aware of:
Facebook is retiring it’s Like Box plugin on June 23 (but there is a replacement)
ref: https://developers.facebook.com/docs/plugins/page-plugin

Featured Past PAII Webinar from our Archives:
The Art & Science Of Scones

Innkeeping Recipes:
From the Indiana B&B Association http://www.indianabedandbreakfast.org/
Sweet Potato Biscuits from the kitchen of the Carousel Inn
Upcoming Webinars (free for members)
(More dates and topics coming soon!) Please login and go to the registration links at http://www.innkeeping.org/forums/Posts.aspx?topic=1097789

Wednesday, May 6, 2015
Google Local - Only The Top 3 Remain!
Google Search Engine Result Pages (SERPs) have recently changed yet again!
Yes - it's a known fact that Google changes all the time - but their most recent change for "Bed and Breakfast" and "Lodging" phrases has minimized the Local playing field down to the top 3 contenders.  Local Listings 4-7 have dropped away.  If you used to be in the 7 pack, you may not be ranking locally at all now.  If you are not aware of the difference between Local and Organic (FREE) placement, and haven't recognized this latest change and its effect on your placement, we welcome you to come to this webinar to learn more about Local vs. Organic, and what role your Website does and doesn't play in the Google Search Result Pages.  It's a must know for all Innkeepers and Property Owners!
-Acorn Internet
Register at http://www.innkeeping.org/forums/Posts.aspx?topic=1097789 (you must login to the PAII site)

Wednesday, May 20, 2015
Pros & Cons of offering Pet Friendly Rooms
Before you open or convert your property to being pet friendly, you must first decide if you are willing to make your property accommodate the needs, wants and potential issues as well as the potential profits that pets and their owners can bring to your property. Learn about the pros and cons of offering pet friendly rooms, where and how to advertise and how to make sure your property is covered for liability.
-Forfeng Designs/Forfeng Media
Register at http://www.innkeeping.org/forums/Posts.aspx?topic=1097789 (you must login to the PAII site)

Wednesday, June 24, 2015
The 5 Greatest Marketing Challenges
In a recent survey, over 400 innkeepers let us know their biggest marketing challenges. We will present practical solutions for the top five: planning your social media strategy, tracking return on investment, working with OTAs, understanding SEO, and perfecting your photos.
Register at http://www.innkeeping.org/forums/Posts.aspx?topic=1097789 (you must login to the PAII site)

Wednesday, July 15, 2015
Understanding the Guest Experience, presented by Liz Day
Ever wondered what your guests experience during the entire booking process? Join Liz Day from RezStream as she helps you market your property better by understanding how guests find your website on the search engines, what they want when they arrive on your website, and how to guide them through the booking process. Don’t forget about the analytical reporting review as she helps you understand what you need to look at and how to process that information.
Register at http://www.innkeeping.org/forums/Posts.aspx?topic=1097789 (you must login to the PAII site)

Wednesday, August 19, 2015
RezStream Cloud, presented by Josh Wise
Thinking of upgrading your reservation software? See why many hoteliers are talking about the RezStream Cloud. No longer do you need to be in the office to see what’s happening at the property, simply login to your account on your laptop, tablet, or smartphone. Learn about the benefits of the property management software and the features that helps you run your business better.
Register at http://www.innkeeping.org/forums/Posts.aspx?topic=1097789 (you must login to the PAII site)

Have questions about PAII? Emailquestions@paii.org

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